Key Message Headline – A Powerful Presentation Structure

December 5th, 2016 by Matt

If you’re a keen follower of Eyeful you may well have recently viewed Eyeful founder Simon Morton’s recent webinar, The Technical Lab Surgery, where he discussed something called Key Message Headline…

Key Message Headline is a great presentation structure that you won’t find on any old generic advanced PowerPoint training courses, as it’s all about presentation structure and messaging.

It is an incredibly useful thing to have up your sleeve when planning out a potentially complicated presentation.

Eyeful can’t claim to have invented the concept, as you’ll find it used in journalism, education and in wider business communication.

But, what Eyeful have done, is to develop it into a very powerful 7 slide presentation structure.

Applying the model in this way provides you with an invaluable process for taking a particularly complicated presentation topic and breaking it down into a simple structure that will keep your story, message and proposition clear to your audience.

Remember, confused audiences simply don’t take action…

Key Message Headline is all about focussing your presentation’s content into 3 clearly defined areas…

What…
This is where you give your big introduction…

Define what ‘new state’ you want to communicate with your audience, be that a change, an idea or vision.

How…
This is what makes it special, how it works and it’s how you’re going to achieve whatever it is your proposing.

Explain how the ‘new state’ is going to become reality. What measures need to be in place to deliver your change?

This is your chance to back up your idea and really drive home to the audience that it has legs, is realistic and, most importantly, achievable.

Why…
The reason for the ‘new state’. In short, the benefits associated with your message. Where possible, make these benefits audience centric (although this is not a prerequisite!)

This is where you can really drive home the problems that your audience are currently facing before explaining in no uncertain terms that your idea, product, or service is the answer to their problems…

Essentially this is where you paint the picture of the future and show your audience just how positively impacted they will be if they follow your call to action…

Download Key Message Headline PDF Now

By focusing on these 3 areas and encasing them in our 7-slide structure, you will be following a tried and tested presentation structure that will turn a potentially confusing presentation into one that is clear, engaging and understood by your audience…

We’d love to know if you use this structure and how you get on, so leave a comment with your thoughts below…

VIDEO: GREAT PRESENTATION ADVICE FOR ALL TECHNICAL EXPERTS

November 24th, 2016 by Matt

Lots of people think Technical Presentation are boring, over complicated affairs written by experts, only for experts.

But honestly you couldn’t be more wrong! Technical Presentations are awesome, they can be the most exciting, interesting and important types of presentation.

Programmers, engineers and scientists (to name just a few subject matter experts) are the people that change our world, making it better, safer and healthier.

So we salute you!

When it comes to delivering your Technical Presentations though it’s really important that your great ideas aren’t just heard and understood by the other experts in the room. They need to connect and convince all the decision makers to make your ideas become reality.

That’s why we created The Technical Lab, our one day training course in how to create the perfect Technical Presentation.

It’s a course that’s way more in depth than a generic advanced PowerPoint training day. It’s taught by Eyeful’s team of experts and it’ll show you how to turn complicated information into presentations that shine out a clear and consistent message to the entire audience.

If you would like to get a really good flavour for the kind of ideas and insight in the course check out the recording of our recent webinar:

The Technical Lab Surgery was just a few days ago and in it you’ll learn how to…

THINK – The importance of audience analysis is discussed, providing the science behind our Audience Heatmap technique; this will provide the tools for you to start presenting in a more engaging and impactful way.

ACT – Our Must, Intend, Like objective-setting process will help you reassess and focus on the overall goal of your presentation, and provide you with the best strategy for achieving it.

DELIVERBlended Presenting will introduce you to the concept of creating a presentation story that’s strong enough to get your message delivered, understood and retained, whatever the environment it needs to be delivered in.

The webinar is delivered by Eyeful founder Simon Morton, the author of the widely acclaimed book The Presentation Lab. So, this is a great chance to get valuable insight from Europe’s leading presentation expert.

It’s about making sure your audience acts and brings your ideas to life…

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HOW ANDY MURRAY CAN INSPIRE US ALL TO PRESENT BETTER

November 23rd, 2016 by Matt

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Well done Mr Andrew Murray!

Unless you’ve been hiding under a rock (or a very big umbrella) you’ll know that Andy Murray’s win at the weekend has finally made him the number 1 tennis player on the planet!

It’s taken him a long time, a huge amount of effort, and no little talent to get there…

Since Murray turned pro in 2005, the No 1 spot in tennis has been dominated by three giants of the sport in Federer, Nadal and the man Murray has finally eclipsed… Novak Djokavic.

Whilst Murray has been busy on his quest for world domination in tennis, Eyeful have been set on their own mission for presentation greatness…

#PresentBetter is a simple aspiration – as the name suggests our quest is to simply help our customers present better!

It’s no secret that most business presentations aren’t particularly good. They’re often old corporate decks that are rushed through, with enough last-minute tweaking to seriously undermine brand guidelines and any hint of a message or call to action.

It’s incredibly frustrating to us when we see such presentations delivered at important events… because we know how powerful the alternative can be.

So, if presenting better sounds like a good idea (and why wouldn’t it?) inspiration can be found in Andy Murray’s rise to the top…

PREPARATION & PRACTICE
To say Murray prepares well is an understatement. He practices for hours on end every single day to be the absolute best he can be…

Working on your presentations all day, every day probably isn’t realistic. But leaving it until the last minute isn’t preparing for greatness either. You need to find a balance.

The opportunity to present is a privilege and your audience deserves that you spend sufficient time on your presentation’s message and structure so that it resonates and connects with them.

You can download one of our most powerful presentation structures, The Audience Pathway, here.

PERFORMING AT YOUR MOMENT OF TRUTH
This year Murray won an astonishing 25 consecutive matches on his journey to No1, beating the very best the world could throw at him.

Imagine having such a level of consistent performance, where every single time you present the audience is wowed and responds favourably…

It is possible…

Here at Eyeful HQ we merrily spend our days helping our customers to create truly engaging presentations; presentations that resonate with their audiences; presentations that deliver results.

GET THE RIGHT SUPPORT TEAM
Murray’s team consists of coaches Ivan Lendl and Jamie Delgado, as well as fitness trainer Matt Little…all helping him to stay fit, sharp and successful.

Eyeful are your all-round presentation support team…

We work around the clock, push hard for the right information and have the specialist knowledge to make sure when you deliver, you tell a compelling presentation story.

We support you with whatever presentation training you need, from how to craft convincing stories, to teaching you how to create presentations with the latest tech. We’ll even teach you how to stand and deliver the perfect presentation, ensuring that you really connect and engage with your audiences.

GAME, SET AND MATCH
#PresentBetter is a simple message, but a complex undertaking.

It’s taken over a decade of effort, innovation and challenging the norm for Eyeful to become Europe’s leading presentation design company.

Creating world-class presentations is now something we do every single day.

With the right presentation support team, you too can #PresentBetter every single time…

#PresentBetter Eyeful in Black & White

November 21st, 2016 by Matt

#PresentBetter Eyeful in Black & White

We help businesses like yours deliver world-class presentations that get results.

In 100 seconds, this is Eyeful in black & white…

#PresentBetter

WEBINAR INVITATION TO ALL TECHNICAL EXPERTS

November 17th, 2016 by Matt

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Technical Presentations have a bit of a reputation…

Many think they are boring, over complicated affairs written by experts, only for experts.

But here at Eyeful, we know the truth. Technical Presentations can be the most exciting, interesting and important types of presentation.

Scientists, Engineers, and programmers (to name just a few subject matter experts) are the people that change our world, making it better, safer and healthier.

We know how important you are…

So, when it comes to your presentations it’s essential that your amazing ideas don’t just talk to the other experts in the room but connect with the decision makers you need to convince to make your ideas become reality.

This is why we created The Technical Lab, our Fast Track one day training course in how to create Technical Presentations.

The Technical Lab is way more in depth than a generic advanced PowerPoint training day, you’ll learn the theory behind how to turn complicated information into presentations that shine out a clear and consistent message to the entire audience.

We are sharing some of the insights from this successful presentation training day in our forthcoming webinar:

The Technical Lab Surgery on Tuesday 22nd November at 4pm…

THINK – The importance of audience analysis is discussed, providing the science behind our Audience Heatmap technique; this will provide the tools for you to start presenting in a more engaging and impactful way.

ACT – Our Must, Intend, Like objective-setting process will help you reassess and focus on the overall goal of your presentation, and provide you with the best strategy for achieving it.

DELIVERBlended Presenting will introduce you to the concept of creating a presentation story that’s strong enough to get your message delivered, understood and retained, whatever the environment it needs to be delivered in.

The webinar is being delivered by Eyeful’s founder Simon Morton, the author of the widely acclaimed book The Presentation Lab. So, this is a great chance to get valuable insight from Europe’s leading presentation expert.

So, to join us on Tuesday, just register here and we’ll look forward to helping make sure your presentations help you turn your ideas into reality.

#PresentBetter Saving time with PowerPoint animation

November 14th, 2016 by Matt

#PRESENTBETTER SAVING TIME WITH POWERPOINT ANIMATION

If you find yourself spending ages fiddling with PowerPoint, here’s a great time-saving tip from one of Eyeful’s senior presentations designers…

#Present Better

Happy animating,

Team Eyeful

PRACTISING WHAT WE PREACH FOR VIDEO PRESENTATION PLANNING

November 10th, 2016 by Matt

I was recently tasked with composing a video presentation highlighting our CEO Simon Morton’s mission to promote the good name of Eyeful in our quest to rid the world of ineffective business presentations…

You see, Simon is regularly asked to share his insight and knowledge through business publications such as BBC Technology, Communication Director and Sales Initiative, and as a keynote speaker at events such as Microsoft Future Decoded, Citrix Webinars and the B2B Marketing Expo.

After staring at a blank page for a few minutes, it suddenly dawned on me that I should be asking…how would Eyeful set about assisting a client who needed help from a Presentation design company such as ourselves?

Suddenly everything became clear…

One of our expert consultants would take you through Eyeful’s tried and trusted Presentation Optimisation process…

Your objective…
We would start by considering your objective. What do you want your audience to do off the back of your presentation? My goal was to get Simon speaking and writing opportunities.

Your audience…
We would then analyse your audience. Who are they? What are their motivations? What are they looking for from you? We get the really deep insight by creating an Audience Heatmap like in this example…

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Get a free audience heatmap profile of your audience here

Which then leads to the big question…

What’s their problem?
Through an understanding of your audience we will challenge you to truly address the main challenges faced by your audience, before planning a presentation message and structure that clearly demonstrates how you are the absolute solution to those issues.

I established that my audience’s (senior editors of publications and event organisers) challenge was the need to generate high value content for a very senior business audience on a frequent basis.

Applying this insight to my script, I showcased how Simon’s experience and credentials make him a perfect source of content for their publication or event.

Prove it…
The next stage in our process is in convincing your audience that you’ll deliver on your promise…the all-important proof points. It’s all well and good proclaiming that you’re the answer to their prayers, but people aren’t just going to take your word for it.

So I pulled together a selection of the positive feedback that Simon received from his most-recent speaking and writing opportunities and applied these to my script…

Call to action…
So many presentations just stop at this point and don’t have any strong call to action – which is crazy. If your audience doesn’t understand what you want as a result of your presentation, then everyone’s time has been wasted – no next steps, no sale, no point!

We would always plan a very strong call to action into your presentation’s structure…

Once the structure of your presentation is defined, the messages and content debated, and the whole thing has been clearly storyboarded, we would hand it over to our world class presentation designers to bring the whole concept to life – which is exactly what I did, and they delivered me this amazing video…

We’ve already received several booking requests for Simon to either speak or write for publications in 2017, demonstrating what we already knew…the Eyeful way works…

To enjoy similar results with your own powerful presentations, just get in touch.

Eyeful Story #12 The One Where We Helped Someone Get A Job…

November 7th, 2016 by Matt

We aren’t just world renowned presentation experts; we are also a jolly nice bunch of people too…

Eyeful Story #12 The One Where We Helped Someone Get A Job…

If you’re ever in need of help for that all important presentation, you know where we are…

 

THE NUMBER 1 RULE IN SALES

November 3rd, 2016 by Matt

I am so frustrated at the moment.

My wife and I have been saving up for ages for our dream bathroom and it’s not going to plan.

I’ve created the layout of the bathroom in an awesome PowerPoint presentation design – hey, am a self-confessed PowerPoint geek afterall…

I’m also normally a keen DIYer, happy to try and tackle a lot of the installation work myself.

However, the fact we have an energetic 2-year-old bombing around when I get home has put a bit of a kibosh on me doing the work myself, even though the thought of Jack running around in a bright yellow hard hat with a toy hammer does make me smile!

But the realistic thought of trying to do all the work, keep a toddler out of harms way and the fact it would taker closer to a year than a month for me to do, lead us to a logical conclusion…

Pay someone else to do it!

Simple, or so I thought, find someone reputable, call them up and book them in…

However…

I started the ball rolling by asking friends for recommendations, I got a number, left a message. Left another message and another… and had to accept the fact, this builder isn’t calling back…

So I gave up on him and decided to post our bathroom project on those trade websites – you know the kind, you post a job and relevant companies will contact you.

2 weeks passed and I didn’t hear a bean!

I then Googled “Bathroom fitters” which of course returned several hundred results.

I contacted one promising company several times via email, and 3 times over the phone, each time being promised I would be called back…

But again – I heard nothing!

What is going on? Do these people not realise I have money I want to spend with them?

Their lackadaisical approach to new sales leads beggars belief.

How can any business, in any industry afford to ignore contacting a new lead?

What frustrates me most is the fact I work for a presentation design company that prides itself on great communication.

If someone sends a contact request to Eyeful, we get back to them within 2 hours or the following morning, if it arrives outside of office hours.

That’s our number 1 rule in sales. If you’re going to be good enough to consider working with us, we won’t just bend over backwards to deliver you a world beating presentation, we’ll also aim to make your project feel as important and special as it really is.

Here’s some rather lovely and recent feedback to prove my point…

“I spoke to 3 different companies and gave the same information. Eyeful Presentations were heads and shoulders above the rest. Why? Predominantly due to the guy I dealt with being patient, interested, with a great attitude and I had the feeling he wanted our business.

I am the corporate and strategy director for a business travel firm with a strong focus on customer experience, so I am very, very hard to please. I give Eyeful 10/10 for this experience.”

Put Eyeful to the test just call 01455 826390 or email us.

I’m now off to B&Q wondering, if only Eyeful did bathrooms…

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ARE 3D PRESENTATIONS THE (NEAR) FUTURE?

October 27th, 2016 by Matt

News has broken that a forthcoming update to Microsoft’s famous paint program, means that 3D presentations are on the horizon…

Now before everyone gets dizzy with excitement let’s hold our horses. Right now this is just news, the updates are ‘coming in early 2017’ and if other Microsoft PowerPoint updates are to go by such as Zoom and Presentation Designer, they won’t blow your socks off just yet.

But hey, let’s not get too downbeat. The business world is more than ready for this type of PowerPoint presentation design and if you really want to know how this will improve your presentations, then follow this blog.

We’ll test it out, figure out how it works and create an example of 3D used in business presentations.

As teaching kids how to do this on the latest Surface is all well and good, but if your PC is 5 years old and you’re as time poor as the rest of us, you’ll need to know how you can realistically use 3D…

My Bloody Valentine 3D

Is a warning to all! An average movie, shot in 3D ready for the initial wave of 3D movies back in 2009…

Stick a load of 3D content in your presentation might make you look cool for 5 minutes, but like with any other graphic, animation or video element in your presentation it needs to help tell your story and inspire the audience to follow your call to action – otherwise, what’s the point?!

I asked Eyeful’s CEO Simon Morton his thoughts on the matter and his thoughts were on the same lines as my own…

“Cool technology like this and HoloLens are exciting…but will only really have an impact when people see beyond the novelty and add value to their presentations because of it. How does 3D aid storytelling? Can this provide a deeper engagement with audiences because of enhanced understanding and not just their interest in the cool tech? Once we have the answers to this (and Eyeful is perfectly placed to explore the options and potential benefits), we can get truly excited. For the minute, it’s cool…but that’s as far as it goes…”

So for now enjoy the prospect of one day using elements of 3D to help share your presentation messages and when the time comes we’ll show you how it could make your presentations even better.