I am tired. Very tired.
I love my job at Eyeful, Europe’s leading PowerPoint Presentation Design Agency, but boy was I ready for a break.
Today is my first day back after a ‘relaxing’ holiday in Cornwall with my wife Mel and our two-and-a-half year old son Jack.
Obviously when I say relaxing, I mean utterly shattering.
Alas, Mel and I have had to wave goodbye to relaxing holidays where we lay around a sun drenched pool enjoying a good book…
…and say hello to UK holidays where Jack can have the most fun. Feastival has been rebooked and a first ever trip to Centreparcs is currently under negotiation. Really? A holiday in Nottingham?
A wise person once told me, the baby fits in with your life, it doesn’t dictate what you do…
They. Were. Lying.
If it’s 28° and Jack wants his hoody on, I put it on… because the alternative ear-splitting, glass-shattering, 9.9 on the Richter Scale screaming is simply not worth it.
So this year we set off on a road trip to the lovely harbour village of Padstow, instead of worrying about a toddler with sunburn, heat-related ultra-crankiness or potential malnutrition from a lack of Chicken Nugget intake…
Padstow is, of course, famous for hosting many high quality Rick Stein restaurants, of which we went to… none! High-class evening dining with an overtired toddler and breakable plates are simply not a good mix.
We also had to plan our days doing things Jack would enjoy such as seeing Lion’s in Newquay Zoo (where I found out that I weigh the same as a Panda – awesome).
When it didn’t rain we played on the beach, getting sand in unspeakable places as we made Jack a world record 75 Sand Castles!
So what the heck has my holiday got to do with your presentations?
Well, as much as Mel and I pine for a fortnight of 5-star Mexican luxury, Jack is our highest priority.
And in some roundabout way my holidays are actually the same as your presentations.
You see, most business presentations suffer from one major flaw – they tend to be woefully generic, one-size-fits-all affairs.
They focus on their own company, where they are based, number of offices, identity parade of directors and so on – the audience just isn’t bothered about all of that.
The reality is that, just as Jack is the most important person to us, your audience are the most important people in your presentation.
It’s essential that you structure your presentation to address the challenges and issues they are facing – before, explaining how your solution is the answer to their prayers.
Yes, this is more work.
Yes, this is harder than you think.
Yes, like me, you will be a lot tireder at the end of the process.
But it’ll be a good tired, you’ll be satisfied in the knowledge that you did things right, your audience will have left after a good experience… and they’ll be more likely to follow your call to action.
If collapsing in a heap doesn’t appeal, but a positive presentation result does – then get in touch with Eyeful, as this presentation design company is more than happy to do all the hard work, while you take the glory – it’s what we do!
Alas, we don’t do childcare – but if we did, it would be great… and I’d use it all of the time!
DISCLAIMER (if my wife is reading)
Jack is not the terror he sounds. He’s an awesome little dude that doesn’t have any more tantrums than any other toddler. To confirm, I really love my son and having children rocks – don’t be put off!