EYEFUL’S RED NOSE DAY ANTICS

March 27th, 2017 by Matt

Last Friday saw Eyeful raise £125 for Red Nose Day! The whole team got involved by dressing up for the occasion, with our entire team of presentation designers deciding to clown around…

Our fundraising centred around a team fuddle, with lots of people cooking a variety of red dishes, everything from bacon cobs (with red sauce of course) to chorizo and red pepper skewers. There were even red desserts in the form of jelly and rocky road to name just a few…

As we all tucked into our team lunch our general knowledge (mine sadly lacking, apart from randomly in geography) was tested in Jack’s quiz.

Well done to Phil, Sam and Paula’s team who won the great prize of a lie-in… as they get to start work today an hour later, which is handy with the clocks going back (no jealousy here!).

So, well done to all who cooked and to everyone for making it such a charitable success. Roll on the Eyefulpalooza later this year…

#PresentBetter – PowerPoint PowerHack: Removing White Backgrounds

March 27th, 2017 by Matt

#PresentBetter – PowerPoint PowerHack: Removing White Backgrounds

If you’ve ever dropped a logo into a PowerPoint slide, you might have been left frustrated by it’s background colour standing out.

Well not anymore, as one of Eyeful’s senior presentation designers has another top PowerPoint PowerHack which reveals a little Photoshop style magic without
ever leaving PowerPoint…

Stay tuned for another PowerPoint PowerHack soon,

The Eyeful Team

THE 6 BEST TECHNOLOGY TOOLS TO HELP YOU PRESENT

March 23rd, 2017 by Matt

With Prezi being as popular as ever and PowerPoint presentation design advancing at a rate of knots never seen before, where does this leave the everyday presenter?

In days gone by, presenters had little more to worry about than very basic slides with animation on-click – (if your presentations are still like this – seek help now! – you’re in serious danger of getting left behind).

Today, presenters are faced with high end designs, super slick animation and interactivity that allows them to navigate around their presentation as if it were a website…

This is no bad thing. Presentations have moved on from bullet-point ridden, text heavy slides with more confusing content than clear messages.

Presentations with high quality design and powerful well thought out messages enable presenters to tell an impactful clear story that audiences understand easily, and are therefore more likely to follow the presenter’s call to action.

However, going from a basic bullet-point presentation to this kind of asset is like stepping out of your everyday saloon and jumping into a supercar – yes it drives well, yes it looks amazing, but without learning how to drive it properly, there’s a much higher chance of crashing!

A large amount of practise is a must (as with any presentation), advanced PowerPoint training sessions are an option, but there is also an entire range of tools to make live presenting that little bit easier…

Technology to help presenters…

PowerPoint Operator

Technically this isn’t a tech tool, it’s a person. A PowerPoint Operator is essentially a presentation designer who provides the presenter with the freedom to concentrate on their delivery alone, as the operator drives the presentation and performs the clicks out of sight of the audience…

The presentation control room for a conference we recently supported in Athens…

It is essential that the operator and the presenter are well rehearsed and in-synch. As long as this is the case, this set-up can work really well. However, if things have been left to the last minute and either party is unprepared, you could end up with an embarrassing out-of-synch experience.

Presentation Environments: Large conferences or any large event presentation.
Main Pro: The only option to give the presenter freedom from controlling their PowerPoint presentation.
Biggest Con: Costly. It’s the presentation equivalent of hiring a private chauffeur.

Presenter View

This is where the presenter drives the presentation themselves using PowerPoint’s excellent Presenter View window.

Presenter View can be displayed either on a podium based laptop (if the presenter wants to stand still) or on a tablet device (if the presenter wants to walk the room or stage).

Presenter View displayed on an iPad…

This fantastic tool gives the presenter some very useful information. It shows you which slide you are on, which slide is next and how long you have spent on the slide and presenting as a whole. All very useful information (especially if you are in a timed slot).

Having access to a preview of the next slide gives you chance to mentally prepare before clicking.

If you have trouble remembering your key points, the window also displays your slide notes where you could note these down. This means forgetful presenters no longer need to overfill slides with text.

The best thing about Presenter View is the fact that it’s a few snippets of useful information that is private to the presenter, the audience don’t see any of this, whilst the presenter retains full control of PowerPoint. Oh, and it’s free!

Presentation Environments: Large events and conferences, any presentation with a podium (suitable for a laptop) and even boardroom type meetings.
Main Pro: Gives the presenter lots of useful information. Can be tailored to what works best for the presenter’s style.
Biggest Con: It can make you lazy! It’s too easy to add your script and use it like an autocue, when really you should learn your presentation speech inside out.

Smartphone App

There are plenty of free apps around (JumiDesktop and Hippo LITE) that turn your smartphone into a touch-screen mouse. This means the presenter can be anywhere in the room and use their smartphone to drive the presentation.

It certainly takes some getting used to but, with enough practice, this option gives the presenter the same level of control as a mouse, along with the freedom to move around the room. It doesn’t however, provide any of the information that Presenter View does – but for some presenters, a simpler approach will be preferred.

Presentation Environments: Relaxed internal presentations and meetings.
Main Pro: Full mouse control in the palm of your hand.
Biggest Con: Only works when both the PC and Smartphone are on the same wi-fi network.

PowerPoint Clicker

The PowerPoint clicker is one of the oldest (and still most reliable) technical tools for presenting with. It’s a simple device that consists of forward and backward buttons, allowing you to move through your presentation in a linear fashion.

Most come with a built-in laser pointer too (how very 90’s).

Presentation Environments: Formal conferences and large events.
Main Pro: Really easy to use with a robust connection.
Biggest Con: Does not allow you to control interactive navigation.

Tablet Presentation

A tablet presentation is for those informal small meetings, that don’t necessarily involve a presenter and an audience. It’s more likely to be an informal meeting where a prospect reveals their problems to a sales person who reacts with their company’s solutions.

The sales person is equipped with an interactive tablet presentation which they can use as a sort of digital brochure to navigate straight to the supporting information or products that solve the prospects problem…

This basically removes the need for a cumbersome laptop, or a meeting with no visual support.

Presentation Environments: Informal meetings, especially sales conversations. Event booths.
Main Pro: High end presentation collateral in the palm of your hand.
Biggest Con: Not very good in meetings larger than 3 people.

Flipchart

High-tech this isn’t. But a flip-chart presentation is one of the most powerful types of presentation. Imagine you’re trying to get a really complicated message to an audience that you’re in danger of losing…

A series of well planned white-board graphics keep the audience engaged as you draw out your solution. This broken-down delivery method helps them to absorb the information steadily. Full understanding increases the chance of buy-in and presentation success.

Presentation Environments: Smaller meetings where the audience and presenter can have a discussion.
Main Pro: One of the most simple ways to deliver complicated information.
Biggest Con: Not everyone is comfortable drawing in front of an audience.

Remember, when it comes to using any technology to help you present, it’s not about choosing the tool you like the sound of. It’s about considering your audience and the environment you’re going to be presenting in. Once you’ve done this, the best tool to use will be obvious.

If you need any help with this, please do just pick up the phone and one of Eyeful’s expert presentation consultants will be happy to help…

A COMPELLING PRESENTATION STRUCTURE INSPIRED BY TED

March 21st, 2017 by Richard Tierney
As I was recently inviting speakers to submit ideas for a TEDx talk, the question has come back: “how does a TEDx talk differ from a normal presentation?”

Firstly, I suppose I should say there is no “normal”, a sales presentation differs from a Keynote, this differs from an after-dinner speech, and this is different again from a motivational talk. What unites them all is an understanding of the audience, and what’s in it for them.

However, that’s a very incomplete answer so, allow me to share something of a little more use for your business presentations…

Many TED talks I have watched use quite a specific structure…

• Shocking opener
• Personal Story
• A bit of detail
• Link back to personal story
• Idea worth spreading

Whilst this structure is specific for TEDx presenters, it’s quite possible to apply this to your business PowerPoint presentation designs, and this is how…

Shocking opener
As I say in my book, (apologies for the blatant plug!) any presentation needs to start with something that really grabs the audience’s attention. Watch almost any TED Talk and you’ll see what I mean.

The thing to consider though, is that TED talks generally focus on extremely (non-business) thought provoking topics… so your presentation needs to find a suitable business angle to grab your audience’s attention immediately.

In my book, I took inspiration from Graham Davies rather excellent book, The Presentation Coach (imitation, with suitable attribution, is the sincerest form of flattery). Graham suggests that there are three elements to any presentation opening…

1. Establish the speaker’s credibility
2. Make the benefit to the audience crystal clear
3. Use an attention-grabbing statement

TED presenters have the luxury of existing credibility and the audience’s benefit is taken as read, all they need to do is be audacious in their opening real-world statement. As a business presenter, you need to state your credibility and benefit more explicitly.

Personal Story
The TED presenter will tell a personal story which might not immediately be connected to the opening. But it will usually be very personal. Growing up with a sister who suffered from …. Seeing my father bought down by …. A bit of tragedy seems all too often to creep in here.

A business presenter might not want to make things too personal… it really depends on how well you know your audience. If you are unsure of what tone to take, then Eyeful’s free Presentation Healthcheck service will provide you with an Audience Heatmap profile which helps you to analyse where your audience sit in terms of their visionary, factual and emotional bias…

A bit of detail
Now it’s time for the science – the clever stuff. In this section, you even get to brag a little. The important thing here is that although you know enough to fill several encyclopaedias, you just need to include the bits that the audience needs in order to understand what you’re talking about.

This advice applies to all presenters, TED or business…

Consider how long you have to present, this must be the driving factor that helps you filter out the noise and deliver only the key facts that will inspire your audience most…

Link back to personal story
This is where the audience should have the ‘Ah Ha! Moment’. Tie it all together and make the audience understand why you personally care so much about this topic. How does it affect your story? And how does it affect your business audience?

Idea worth spreading
This is the point of any TED talk. The presenter tells the audience the idea they want to spread and – by now – they should understand why it matters.

For the disconcerting business presenter, this is the call to action. This is your chance to tell your audience in crystal clarity what they now need to do to ensure they benefit from your solution and your presentation achieves your objectives.

Remember, this presentation structure is an observation from TED Talks, it’s a guideline, not a rule.

If you’re not sure it will work for your business presentation, fret not. Myself and the other consultants at Eyeful have an understanding of presentation structure that can make any presentation successful. Just get in touch and let’s chat about your next important presentation…

Richard Tierney is a senior presentation consultant for Eyeful Presentations in the UK.
Richard supports some of the UK’s biggest brands through Eyeful’s Presentation Optimisation TM process, ensuring they deliver the best possible presentation experience.

You can contact Richard on 01455 826390 or via email at info@eyefulpresentations.com

WHAT DO YOUR (STOCK) PHOTOS SAY ABOUT YOU?

March 16th, 2017 by Matt

I love quirky journalism, especially when I can relate to it…

Sean Coughlan of the BBC has written a rather amusing article all about stock photography – something we know only too well here at the UK’s leading presentation design company…

In his article, he says…

“There is a place where no emotion is understated. A place that pioneered “post-truth” before it was discovered by politicians. A place where both triumph and disaster are met with… perfect dentistry. This is the land of stock pictures.”

If you’ve ever had the (highly frustrating) task of sourcing images for your presentations, you’ll probably have a wry frown as you nod in agreement with Sean’s take on this minefield…

To be fair to the BEEB, they don’t just mock stock photography, they have in the past taken an interest in presentation messaging and the fraught dangers of supporting imagery that either confuses everyone or simply looks awful…

They even looked to us for help on this matter…

As a presentation design company who create hundreds of presentations each week, we work with thousands of stock images and we have to say they aren’t all bad…

On any given stock website there will be pictures going back many years and trends change… a few years ago images (as bad as they are now) like ‘man in field’ were in-vogue on websites to brochures and everything in-between…


Landscapes are now all about dusky dramatic sunsets…

No longer should images be used where the people within them look directly (or pull stupid faces) at the camera…

The thing is, these images are still readily available on most stock image websites despite falling out of trend some time ago. And, unfortunately it is a cultural business problem, if a presentation creator thinks that an image like this is acceptable to use…

According to Pixabay this image has been downloaded almost 5000 times – why?

If sourcing images for presentations is something you need to do, we implore you to apply a common-sense approach that seem to be beyond most people (at least 4782)…

The Eyeful guide to stock image websites is a good place to find imagery…

Or, if what you really want is a powerful presentation that persuades your audience to follow your call to action… Then you really ought to get in touch with the presentation experts…

 

 




Beauty From The PowerPoint Beast

March 14th, 2017 by Matt

This Friday sees the much-anticipated release of the latest telling of Beauty and the Beast…

If you’re interested, the original Beauty and the Beast story was a fairy tale that was penned back in 1740 by a French novelist by the name of Gabrielle-Suzanne Barbot de Villeneuve.

This classic story has been recreated and re-told many times over the years. The most famous version being the Walt Disney cartoon movie from 1991… and I remember my mum watching a TV show version when I was a kid in the 80’s – (which, thanks to Wikipedia, I can see starred a young Ron Perlman!).

This Friday sees the release of Disney’s live action version, and if you would like a little reminder of this classic story then we have the PowerPoint for you…

We thought we’d give this classic story to one of Eyeful’s expert presentation designers…

This rather special PowerPoint presentation design was the result…

You see, even though PowerPoint has a reputation for being a beast to work with, in the right hands, it’s quite possible for it to create a thing of beauty…

THE POWER OF VISUAL SUBTEXT; INSPIRATION FROM TESCO

March 10th, 2017 by Matt

Here at Eyeful we love it when we find articles or content that resonate with our passion for presentations… We found ourselves reading with admiration Tesco’s recent marketing campaign “Food Love Stories”

“We’ve always taken great pride in the quality of our food and we know how good food brings people and families together. So this January, we’re launching ‘Food Love Stories brought to you by Tesco’, a campaign which puts food at the very heart of our business and tells the stories behind the meals we all make for those closest to us.”
Michelle McEttrick, Group Brand Director, Tesco

We are huge advocates of using story to deliver key messages to your audience, just see our Story Season page for the proof!

It’s the simple but very effective use of (seemingly) real stories to deliver key messages that presenters should take note of when preparing your PowerPoint presentation designs in the future.

The Tesco adverts are perfect examples of this in action. But like a presentation, it’s not just the words being spoken by the presenter that deliver the message.

Let’s take one of the Food Love Stories as an example… David’s ‘Hot or Not’ Chicken Curry

The story is simple, David met his wife 15 years previously and discovered that she loves spicy food, he fibbed and told her he did too, and ever since has been making her his chicken curry – even though he hates spicy food!

It’s personal, it’s part of a love story which means the audience buy in by relating to the situation in their own lives…

As David tells his story, his words are akin to a presenter telling a story that we the audience can relate to and therefore connect with.

What’s really clever here is that David doesn’t mention Tesco. His words tell one story whilst the visual subtext tells another…

A simple city landscape helps you relate as this could quite possibly be your street, or a street nearby…

As David follows a Tesco employee through the store to find an ingredient, the subtext of the visual reinforces to us that Tesco colleagues are helpful…

Without being overtly obvious, this shot is critical as it really drives home the family connection that almost anyone can relate too…this is one of the key messages of the campaign.

The actual cooking section of the video looks easy; we don’t see any of the prep work – we only see the easy fun parts, it’s all very relaxed and re-enforces the message that this Tesco campaign is making it easy for you to cook good food.

Ah… the wine shot! Again, the visual, not the words, drive home the message that Tesco can help you create a nice, romantic meal for you and your other half all in an easy way with the support of Tesco.

This series of adverts aren’t just clever stories, there is a complete experience for the viewer. You can find ingredients and methods on how to cook the different meals and find Point Of Sale material within Tesco stores where you can quickly grab all of the ingredients from one convenient location.

Your presentations need to be a complete experience for your audience too. Your presentation visuals need to convey the right messages and context, your presenter needs to deliver with passion, knowledge and the right level of enthusiasm and your audience need to feel a connection with your presentation.

Tesco’s campaign drives home to the audience that they can be inspired to recreate this situation easily just by going to Tesco.

Heck, it’s worked on me, I’ve just been out and bought all the ingredients for David’s ‘Hot or Not’ Chicken Curry!

You can’t help but applaud the Tesco team for this series, they are a prime example of using story and visual subtext to deliver simple, yet strong key messages to the audience in an all-round experience.

The question is how are you going to give your audience an excellent all-round experience in your next presentation? Pick up the phone or drop us an email to find out how…

In the meantime, I’m off home to cook a curry…

QUICKSTARTER FOR POWERPOINT IS ALMOST UPON US

March 8th, 2017 by Matt

Microsoft recently released their latest Office updates and sadly there was not much activity for PowerPoint presentation designers…

You might remember back in September we had news about a host of forthcoming PowerPoint features in PowerPoint’s Getting A Brand New Button…

Well, the only feature from that article that is arriving in the latest round of updates is The QUICKSTARTER feature for PowerPoint, but sadly this is only for Office Insider users.

This means for most PowerPoint users this feature is coming – but how soon is anybody’s guess.

If you are an Office Insider you should be able to use this great new feature now…

POWERPOINT QUICKSTARTER
We’ve often mused over how PowerPoint could be smarter in helping presenters with their structure and messaging, and it looks like Microsoft are finally getting the message, with the new QUICKSTARTER button in PowerPoint.

QUICKSTARTER for PowerPoint and Sway actually will, sort of, help you with the structuring of your presentation…
The theory is… you simply open up PowerPoint, click on the QUICKSTARTER button and then you can search for a topic. It suggests to “Search for a famous person or historical event”…

PowerPoint then searches the internet for related topics, you pick one and PowerPoint automatically suggests some starter slides with relevant content. You are then asked to select the ones you want to create your presentations structure…

…PowerPoint then automatically designs you some basic slides…


It all sounds very exciting…

Keep your eye on this blog, because when QUICKSTARTER does land, I’ll give it a full review and provide instructions on how to use it…

For now though, for most PowerPoint users, the anticipation goes on…

PRESENTATION OPTIMISATION™: THE BEAUTY OF A PROCESS THAT WORKS

March 2nd, 2017 by Matt

We are a presentation design company that talk a lot about Presentation Optimisation™. We talk about it on our website, in our articles, our blogs and our client conversations. So, for this article, I thought I would catch up with Eyeful’s MD Rob Bailey to get some sage presentation advice as well as his take on what Presentation Optimisation™ really means…

Matt: To me, it’s the tried (and trusted) process that we put our customer’s presentations through to take them from their current state to become a really effective PowerPoint presentation designs, that resonates with their audiences.

Rob: Yes. To me, the aim of Presentation Optimisation™ is to create an audience-focused presentation which delivers on its intended use, whether that be to sell more products or services, arouse interest in a new offering, or to clearly communicate a new corporate vision. The key is that the final presentation fully engages your audience to such an extent that your desired call to action is clearly understood and acted upon.

Matt: To many people, processes are just a list of box ticking. But tell me, Why is the Presentation Optimisation process so important?

Rob: It’s a really powerful and well-structured approach that we take with all clients on their presentations. It has evolved over the last decade, as presenting needs have developed, but the core process remains as effective today as it was 10 years ago. It’s the foundation of Eyeful’s business; it’s what makes us different from other presentation agencies. The design of our clients’ presentations is (as you’d expect) extremely important to us; however when you combine that with a strong story structure, clearly defined messages, and engaging visuals that bring the story to life….that’s when you deliver a successful presentation.

Presentation Optimisation™ is the process that brings all of these elements together….it’s a process that keeps our customers returning to us week in, week out.

Matt: So, can you explain the process?

Rob: It all starts with a Presentation Optimisation™ workshop, either at our client’s offices or in our dedicated Eyeful Labs.

One of our presentation consultants will work with the client’s main presentation stakeholders to understand the purpose of the presentation (what end result is intended), the audiences it is being presented to, their requirements, and how the presentation can demonstrate how our client can effectively address those requirements.

The workshop is challenging, but importantly it provides an opportunity and environment for everybody to take a fresh look at what the presentation is aiming to achieve, to clear out any unnecessary noise and to develop a clear presentation structure which contains the key messages to be delivered.

It’s also important to note that design is very rarely discussed at this stage – this session is all about gaining clarity on the story, and the building blocks which underpin it.

The output from this session is a high-level Story Flow document which clearly outlines the presentation structure, along with the key messages for each chapter of the presentation.

The key to the success of any presentation is to develop a strong story – one that will resonate with the audience and deliver the intended response…..this is the purpose of the Presentation Optimisation™ workshop.

Matt: That sounds like an intense day!

Rob: It certainly can be, but sometimes it needs to be in order to get the right result. Presenting is always a privilege and sometimes a rare opportunity to be in-front of an important audience…..this may be your one shot at convincing them that your organisation is the right one for them to be engaging with. All of the time, effort and money you have invested in getting to this moment of truth, now depends upon you delivering that killer presentation.

It’s vitally important that all of that investment is not wasted via a presentation quickly cobbled-together in a Starbucks half an hour before the meeting.

Our consultants are presentation experts, with the experience and methodology to really focus the attention on what is important, and what is irrelevant to the audience. They provide a fresh pair of eyes, and allow the stakeholders to consider new ways of delivering their important message.

It’s a highly creative experience (and fun, we’re told), that consistently delivers powerful, engaging and, most importantly, effective presentations.

Matt: It sounds a bit like the Think element of our Think, Act and Deliver training [which has nothing to do with advanced PowerPoint training]…

Rob: You’re absolutely right… that element of our presentation training is based on the theories and best practices developed over 12 years of Presentation Optimisation™ workshops.

Matt: So do you use techniques like Audience Heatmaps, and Must, Intend, Like in workshops?

Rob: Presentation Optimisation™ workshops were where these ideas were born!

Matt: Ok, so after the workshop, the consultant sits in a dark room and draws out the presentation don’t they?

Rob: Yes, once the story, structure and key messages have been agreed, this is when the consultant hand draws the first iteration of the presentation… our storyboarding process.

Matt: Why go to the trouble of hand drawing? Why not just give it straight to the presentation designers?

Rob: This is where so many people go wrong when it comes to presentations. The first thing they do is open up PowerPoint and start dumping ideas onto slides. For anyone who’s ever used PowerPoint this is where you burn time. Even if you are pretty good with PowerPoint, you need to start on paper.

Remember that at this stage we are still concentrating on the structure and messaging of the presentation. The idea is to create a story structure and key messaging which can be delivered consistently whatever technology (or lack of it) is available to the presenter. So, although the end presentation may well be delivered via PowerPoint, it could also be delivered via Prezi, Keynote, or sketched out on a whiteboard (or napkin!), depending upon the environment in which it’s being delivered and the technology available to the presenter (the Presentation Landscape is a whole separate discussion for another day!).

Drawing on paper allows you to sketch out the concepts, see how the flow works, and amend where necessary before committing any time and expense to the development of the deck. It’s also a great way to filter out the noise and concentrate on visualising the key messages for each section of the presentation.

Matt: So, is planning and storyboarding on paper your number one tip?

Rob: Absolutely.

Remember though, when an Eyeful consultant does this they rigorously test the presentation to make sure it has the right flow, structure and key messages to effectively communicate to the audience.

Matt: So this isn’t something a client could do themselves?

Rob: They could certainly try, but our consultants have years of experience. They can do it quickly and know what works in any given situation! They are also able to provide fresh thinking where a client may be too close to the project presentation.

Matt: So, then it’s onto the designers, isn’t it?

Rob: Nearly. We bring one of our project managers up to speed on the project and they manage this through the design studio.

Matt: So, they check the files and send onto the clients once they are happy?

Rob: Exactly. They manage the communication between all parties and make sure that files are sent on time and feedback is managed correctly and smoothly.

Matt: This is when the client gets a PowerPoint presentation that doesn’t look like a PowerPoint!

Rob: Absolutely, but remember… it doesn’t have to be PowerPoint. The final output could be any of the things I mentioned earlier.

We create the final presentation in whatever technology or format works best for the presenter to effectively engage with their audience. We even repurpose presentations for different presenting environments.

Matt: Once the presentation is signed off, is that Eyeful’s work done?

Rob: In years gone by it was, but over the years we have become more and more involved in supplementing the presentation with training. This can take the form of our consultant coaching the presenters through the new presentation structure, how to effectively present it, and the key messages to deliver at each stage.

It may also involve developing a script, or key points for each slide, or it could be as simple as demonstrating the delivery of the presentation through a recorded video. The key thing is that we are here to support our clients to ensure that the final presentations are as effective as they can possibly be.

Matt: Rob, thanks for your time and for putting Presentation Optimisation™ into perspective.

 

ARE YOUR PRESENTATIONS FAKE?

March 1st, 2017 by Matt

Fake news is a big story (pun intended) right now…

Especially when it comes to Donald Trump, on one hand he is complaining that CNN have broadcast and Buzzfeed have written fake news stories that show connections between Trump and Russia…

On the other, Helen Lewis, deputy editor of the New Statesman appears to believe that fake news released on Facebook in the run-in might be a main reason why Trump (somewhat controversially) made it to the White House…

Other reports state that fake news ‘probably’ had nothing to do with Trump winning the election. Some even end with a ‘scouts promise’ (ok I made that bit up).

“Now there’s concrete data proposing that false news stories may not have been as persuasive and influential as is often suggested.”

Says Matthew Gentzkow, in the Stanford University News.

It’s getting harder and harder to know what’s fake and what’s real… As the article goes on to disclaim that, “the economists behind the research do not conclude one way or the other whether fake news swayed the election.”

Erm, so what was the point of the article and indeed the research if the outcome was, “erm we’re not too sure either way…”? Great.

Only this morning I saw a sponsored post on a social media site claiming that I could get (I won’t say what for legal reasons) something very expensive (for free) using a free government grant…

Technically speaking this isn’t fake news, unless I and anyone else who has seen this sponsored post decided to share it with all and sundry. And, why wouldn’t you? On clicking to read more the offer practically states you will qualify if you have the ability to breath in and out!

It all sounds a little bit too good to be true, the webpage it links too doesn’t seem genuine (although it’s hard to tell) and I can’t find any such mention of the government grant anywhere else on the net…

My fake news alarm bells are ringing pretty loud!

Misleading journalism and potentially misleading Facebook adverts to one side… have you ever stopped to think if your presentation is fake?

No, I’m not questioning your integrity as a presenter, but the fact is that most PowerPoint presentation designs are provided to the presenter, as opposed to the presenter themselves writing the content.

In fact, it’s an unfortunate and well known fact to us here at Eyeful, that many (far too many) people and departments seem to have a say in a company’s presentations…

Product want to add in absolutely everything about why the product is great and how it works…

Marketing want to make it on brand and compliant…

Sales just want to make it sell…

The poor presenter just wants to be able to decipher what’s on the slides and not look daft presenting what is essentially a complex hash of information that he or she had little to do with creating.

It’s high time presenters took back the ownership of their presentations. This won’t just make sure their content is true and accurate, but it will also ensure its messaging and structure is a lot more aligned with the presenters aim.

If you create a presentation about a topic you are both familiar with and passionate about, you stand a much higher chance of delivering in a credible manner.

We’ve all been in those presentations where the presenter says the right things, probably honest things, but they sound like they’re regurgitating the same thing for the thousandth time…

This puts as much scepticism in an audience’s mind as an advert stating you can earn £6000 per hour by working from home. Guaranteed.

If you agree it’s time to start from fresh and create a new presentation that you can deliver with an honesty and integrity that can’t be faked… Then Eyeful can help.

We can construct you a new presentation that has a structure aligned with your business goals, that has authentic stories (of your own) which will help you to inspire your audience to follow your call to action… and this I know is true, because I’ve witnessed it many thousands of times since I joined Eyeful in 2009!

In the meantime, I’m off to apply for the best offer I’ve ever seen…