We continue Eyeful’s Tech Season this week and look at a scenario where you could use the presentation landscape to your advantage when planning and preparing for your presentation.
Scenario #3: A Sales Presentation To Be Distributed To An Entire On The Road Sales Team
This is a common type of presentation and one that requires thinking ahead more than any other.
As always start at stage 4 and work backwards, put your audience at the forefront of you mind. Let’s imagine your team are sales representatives in company cars who attend small sales meetings with prospects in varying locations.
Usually in the prospects office, with 1 maybe 2 people whilst having a coffee. This puts us in the Informal segment.
Also, time is critical, the more important the prospect the less time you have, so this must be considered at the presentation creation stage.
Into stage 3, what piece of hardware are they going to use?
With a small office, a small audience and probably very limited time, your prospect isn’t going to appreciate waiting while a laptop and a projector are set up, before being taken through the bog standard company sales presentation.
It’s time to create and deliver smarter presentations.
A web presentation can be useful for access on the road, but be very careful not to rely on someone else’s internet connection and always, always have an offline back-up.
A smartphone is ok, if the screen is big enough. But on the whole they aren’t, even an iPhone 6+ with its gigantor screen is a bit on the small side compared to a full size iPad.
The best piece of tech here is the tablet, an iPad or Samsung Galaxy being the most popular devices.
Overall in the situation described, your sales teams two main weapons are their conversation skills and a tablet presentation that has interactive navigation.
I mentioned earlier that time in these type of meetings can be on the low side. So does your prospect really want to know every little detail about your company?
Well, they might, maybe they want to get into the nitty gritty of your products before finding out more about you ethos and reputation.
This is where interactive navigation is your best friend, forget the old fashioned click through presentations where you have to ask them to hang on a sec while you skip through all the ‘about us’ slides.
A menu with interactive navigation will allow the sales person to start the conversation, assess then and there where it’s going and tap effortlessly to the areas the prospect wants to talk about.
This gives the prospect an element of control and the sales person the flexibility and the power to go with it.
If you need any help with anything though, you know where we are.