Ginger Presentations: Sage Advice from Chris Evans

Sunday, October 11th, 2009 by Simon Morton

I’ve spent much of the weekend in airports or midair on my way to PowerPoint Live in Atlanta.  One of the many books I grabbed at Heathrow (note to BAA: please try and make Terminal 5 shop assistants a little chirpier – every shop I went into tried to “outgrump” the previous one) was UK broadcaster Chris Evans’ autobiography, It’s Not What You Think.

Chris Evans - FramedI’ve always enjoyed Chris and his style of broadcasting, even when things went a little awry for him a few years back.

Of particular note, I remember him saying in an interview that the laidback, spontaneous, “all mates together” sound of his radio shows demanded a huge amount of preparation.

In a similar vein, he uses his book to rally against radio presenters who roll up, turn on the mic and just start talking:

“I hear this kind of things all the time when I listen to the radio and it drives me insane.  I don’t want to hear some halfwit scrabbling around for ideas on the air, I don’t want to have to put up with constant streams of ums and ers whilst they are wondering what to say next, having been too lazy to have considered it beforehand.

Don’t have the meeting on the air – have it before the show or don’t bother turning up”

Naturally my mind turned to the amount of preparation people put into presentations.  It’s the first golden rule uttered by presentation coaches and advisers the world over – prepare, rehearse and rehearse again.

There can’t be a presenter out there that isn’t aware of this simple but vital rule yet time and time again audiences are subjected to presentations that are tossed together at the last minute…and subsequently feel like it.

Presenters: you owe it to yourselves and your audience to invest time in preparing for your presentation.  Shortcuts won’t cut it.

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2 Responses to “Ginger Presentations: Sage Advice from Chris Evans”

  1. I read that he that he wanted do a Eastenders appearence! :O. do you know if this is true? There’s a part of me that kind of hopes this is true lol.

  2. Mulch Newark says:

    Good read … headline catchy … good points, some of which I have learned along the way as well (humility, grace, layoff the controversial stuff). Will share with my colleagues at work as we begin blogging from a corporate perspective. Thanks!

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