Pharmaceutical presentations in need of intensive care

Monday, January 4th, 2010 by Matt

We recently conducted a review of presentations in the Pharmaceutical industry. The results were very concerning, highlighting just how “Death by PowerPoint” is impacting the sector’s ability to communicate their messages clearly and succinctly. Tablets - Framed

The key issue highlighted by Eyeful’s review was the detailed and technical nature of the content in the majority of Pharmaceutical presentations.  

Whilst the effective use of PowerPoint in corporate presentations has improved in a number of sectors over recent years, the pharmaceutical industry continues to lag behind.

“One of the biggest barriers we’ve seen to a quality presentation is the need to cram slides full of detail, and in this industry, dense technical text.  The famed ‘Death by PowerPoint’ is almost inevitable.”

Importantly, ‘Death by PowerPoint” does not have to be the standard. 

In the following interview, our very own Simon Morton talks through the findings of the survey and how Eyeful has been able to support the likes of Eli Lilly, Abbott Laboratories and Bristol Myers Squibb in improving the effectiveness of their presentations:

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For more detail on the survey, please drop us a line here or view our full survey press release.

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One Response to “Pharmaceutical presentations in need of intensive care”

  1. […] the smallest changes can have an enormous impact. Some Eyeful clients have this problem, taking the pharmaceutical industry and the financial industry as particular examples, and they have to be able to guarantee the […]

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