1 in 10 – The Key Message

Monday, February 15th, 2010 by Simon Morton

The key message is ultimately the one thing that your audience must understand.

KeyBefore you do anything, identify and then focus on your key message. 

If you’re not 100% sure what this is (and why it’s important), you’re not ready to move onto the next stage. 

It really is that simple.

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One Response to “1 in 10 – The Key Message”

  1. You should be able to hear me shouting ‘Amen’ even from here! 🙂


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