3 in 10 – The Beginning, Middle and End

Wednesday, February 17th, 2010 by Simon Morton

Like any good story, yours must also have a beginning, a middle and an end:

The beginning lets you set your stall out and capture your audience’s attention.

Storybook framedThe middle gets across “the meat” of your presentation; demonstrating exactly why to buy this product, get excited about a product launch or whatever it is that you are delivering.

And the end is just about the most important of the three.

The reason for this is as humans we often don’t retain a lot of information however what we do remember tends to be the last thing you tell us. Think about your ending and make sure its worth remembering.

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