The 10 Second Slide Rule (& the Secret of Getting in Sync)

Thursday, July 29th, 2010 by Simon Morton

Here’s an idea we’ve adapted from a man we admire at Eyeful – Seth Godin (something of a bald-headed genius).

Next time you have to prepare a presentation try this – put together a slide deck that has a slide for every 10 seconds.

Sounds tough, I know, but try it. 

Think how little each slide can have on it – maybe one picture or one idea. Instead of 4 bullet points a slide could only have 1.

StopwatchNow if you take this to it’s logical conclusion, you’ll have a 180 slides for a 30 minute presentation.  Each slide designed to share information, move your story along or simply underpin your message. 

That’s a lot of slides, a lot of content…and huge opportunity to mess up. 

If the presenter and their slides are not in sync, chaos reigns and the only message delivered is that the babbling madman on stage doesn’t have a clue what they’re talking about!

OK, so the concept of a 10 second slide isn’t really that practical but it does highlight the need to have an enormous amount of synergy between your talk and the slides.

And by synergy WE DO NOT MEAN READING THE SLIDES (sorry to shout but we find that rather upsetting) – we mean working in tandem with the slide deck to support and punctuate your message. 

Get this right and PowerPoint magically transforms from a teleprompter into an effective presentation aid.

Get in sync with your slide deck – your audience will be forever grateful…and it may save you a few grey hairs along the way.

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