Sales Kick Off Presentations – Getting That Elusive ROI

Sunday, January 16th, 2011 by Simon Morton

The Christmas break seems such a long time ago.  By now, your days are likely to be overflowing with meetings, strategy sessions and reinvigorated marketing campaigns.  Busy, busy, busy…

A fair proportion of our Blog readership are also likely to be sweating about an upcoming Sales Kick Off event.  At the time of booking the date out in everyone’s diary, it seemed such a good idea – an opportunity to gather the troops and fire them up as you launch into a new year.  The venue’s booked, the travel and accomodation has been arranged and the presenters have been informed. 

But with the date now looming, what state are you in?  Typically companies fall into one of two groups:

  1. Organised, co-ordinated and in control
  2. The frantic, confused and downright disorganised

If you’d place yourself firmly in Group 2, worry not – you’re not on your own.  From our discussions with companies of all sizes, lack of structure and focus for sales events is a common issue. 

Audience clappingAs you’d expect, we’d recommend focussing on developing a cohesive set of presentations that ensure your message really packs a punch to your eager sales audience (oh, and just to be clear, by message we don’t mean simply rolling out this year’s quotas and budget). 

The Sales Kick Off is your opportunity to clearly communicate with one of your most important stakeholders so make the most of it

To this end (and to hopefully offer some inspiration for those in need!), we’ve pulled together a short Podcast on what to do (and not to do) when preparing your Sales Kick Off event presentations.  Simply click below to listen.

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Considering the huge investment companies make in pulling together their sales team for Kick Off meetings, it’s amazing how many of the presentations are thrown together at the last minute with little consideration of joined-up messaging or how they resonate with the audience.  Don’t fall into the same trap…

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