Different ways of getting your message over – Kulula Airways

Tuesday, February 22nd, 2011 by Simon Morton

We live in interesting times.  Companies spend a small fortune to manage their brands, from promoting them (reference Nike, Coca-Cola and the like), protecting them (BP) and evolving them (Royal Mail).


Sometimes the exercise works out and the executive board pat themselves on the back for having added another asset to their balance sheet.  Indeed, “superbrands” like Virgin have flipped the entire process on it’s head with businesses built in the shadow of the brand.

Now we’d never put ourselves forward as a Brand Consultancy (there are people way more qualified to talk about this stuff!), but we do like to highlight when things are done well…like Kulula Airways.

Kulula Airlines - Example 4

This small South African airline has decided to stick out from the competition for all the right reasons.  It uses humour, some great graphics and a general sense of enthusiasm for their service and brand to differentiate themselves.

Kulula Airlines - Example 1 Kulula Airlines - Example 2

Kulula Airlines - Example 3

OK – now for the connection to presentations.

How are you making your presentation message stand out?  Will people be talking about it after you’ve left the room (for the right reasons!)?  Has “convention” driven you towards bullet points and boredom when your personal “brand” is about inspiration and enthusiasm?

Kulula didn’t ask permission to be this engaging with their artwork – they just did it because it felt right.  Never forget that presentations are an opportunity to create, engage and inspire (3 of the reasons we love ’em) – give yourself the room to do just that…a bit like Kulula.

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One Response to “Different ways of getting your message over – Kulula Airways”

  1. cooper says:

    Thanks for another magnificent post. Where else could anyone get that kind of info in such an ideal way of writing? I have a presentation next week, and I am on the look for such info.

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