An Open Letter to Steve Jobs

Wednesday, March 23rd, 2011 by Simon Morton

Dear Steve, 

We’re writing to you for three very distinct, and we think important, reasons.  But before we dive into the detail, can we say you looked an awful lot better at your last gig and we sincerely hope your recovery and recuperation continues at as fast a pace as possible.

The corporate world has certainly missed you.

But onto the reasons for the letter.  First things first – the iPad is fantastic.

And we mean really fantastic – it has changed the computing landscape immeasurably. I’m sure you already know this…but we wanted to share.

Sadly the other two reasons for the letter are a little less positive.

The second one is fairly blunt and to the point. Sort out Flash.

Imagine our horror having waited, like a pre-pubescent school boy outside a model agency, for the iPad 2 to launch only to find that Flash STILL wasn’t on there! It can’t be that hard, surely, to sit down with Adobe and thrash something out.  By doing so, you’d make a lot of people very happy. 

Finally, we’d like to chat about the Keynote app (we’re using the term “app” in the loosest sense of the word – it’s so lightweight!). As a man with a reputation for high impact presentations, you must realise how Neanderthal this version of your presentation software is.

Eyeful - Support iPadYes, we know your presentations owe more to storyboarding and structure than simply elegant visuals, but what’s the deal with promoting bullet points?  It feels like it’s taking corporate presentations back at least 5 years.

What makes it worse is that this is so alien to Apple’s usual modus operandi.

The opportunity to build on a device that is screaming out to be used interactively in the presentation space is utterly wasted. Introduce easy interactivity into the Keynote app and we might be getting somewhere.  PowerPoint does it really well – are you up to the challenge?

The opportunity still exists (just), so please do something about it and give the World a presentation tool that matches the game-shifting vision of the iPad.

Who knows, maybe together we could drive the next shift in the way presentations are delivered and shared? Now, that really would be a legacy… Get in touch if you’d like a chat.

Yours sincerely,

The gang at Eyeful

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3 Responses to “An Open Letter to Steve Jobs”

  1. Indeed Steve Jobs will never be forgotten. His innovative contributions in technology has amazed many and helped made life easier, his memory will always be remembered as his works will remind us of him. My condolences to his family.

  2. Arnold Macon says:

    A great post… We now have lost yet another excellent inventor. Mr Jobs. We will all miss you.

  3. I recently watched a killer show on mr jobs and his partnership in pixar. The show provided me with up to a new though into this interesting guy and why he is so successful. everyone even remotely interested in apple and/or jobs, find it on netflix…titled the Pixar story.

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