It started with a KISS – how Blended Presenting was conceived…

Monday, June 27th, 2011 by Simon Morton

KISS or Keep It Simple, Stupid is a presentation rule as old as the hills.

And it’s a good one…yet in these fast moving, social media savvy times, we so rarely remember to keep things simple.  Especially when it comes to presentations.

Think about your last PowerPoint presentation.

Were you tempted to start playing with the animations just to jazz it up a bit?  How about opting for one of the fancy new transitions in PowerPoint 2010?  How about adding a YouTube clip?  The list of potential added tweaks goes on and on…

All of these can ADD value to your presentation.  But equally, they can DETRACT from your message.

Now think about using more than just PowerPoint.

How about adding a smidgen of Whiteboard presenting?  And then a touch of Video?  Perhaps with a liberal sprinkling of hard copy presenting?

On the face of it, piling more and more presentation types into the mix sounds like a recipe for disaster.  Yet, in the right hands, it can deliver the KISS rule…in spades.

It Started With A KISS…

We came up with the concept of Blended Presenting some 18 months ago…we just didn’t know it at the time.

We had a technology customer who was struggling to follow KISS (this is a common issue afflicting technology and pharmaceutical customers – they have soooo much to share!).

We’d taken them through the Presentation Optimisation process and created a core set of impactful and compelling messages.  High fives all round – everyone was very pleased.

Yet translating these into PowerPoint was anything but simple.

  • Infographics weren’t working.  They seemed to be over-complicating the simple.
  • Clever animation wasn’t working.  It just got in the way of the message.
  • Interactive techniques weren’t working.  The message was too broad to filter in this way.

Scratching our heads, we turned back to the doodles from the Presentation Optimisation workshop – and the solution was there.

Keep it simple.

Present the key elements using a whiteboard or poster to allow the audience to interact.

Back this up with a PowerPoint presentation that can deliver the granular information as and when relevant to the audience.

Follow it up with a hard copy presentation or personalised web presentation.

Each of these elements centred around the core set of messages.

Each were easily delivered.

Each were focussed on the audience and their needs at different phases of the sales cycle.

It was KISS in modern presentation form.  The customer was pleased as punch (as were their shareholders – the impact on sales success was palpable) and so were we – Blended Presenting was born.

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