Everything you know is wrong…

Friday, October 21st, 2011 by Simon Morton

Scientists at CERN (European Organisation for Nuclear Research) in Switzerland, have recently released some shocking information. Not, unfortunately for me, an idiots guide to what they do and why, but news that an experiment conducted by them has indicated that the accepted speed of light may be wrong.

If the speed of light is wrong there will definitely be ‘trouble at mill’. Why? Because the accepted speed of light (299,792,458 miles a second, just in case you were wondering) is the basis of Einstein’s Theory of Relativity which is, in turn, the basis of quite a lot of other very important, complicated, fascinating, headache inducing stuff.


Initial reaction to this has been split into three camps:

  • This must be a mistake; please can someone else have a go and see if our calculator is faulty (CERN).
  • Oh Dear – people were just starting to understand what we do all day and now we don’t even know. Where’s Professor Brian Cox when you need him? (Physicists & Astronomers).
  • Bugger! (Owners of Einstein t-shirts, posters, mugs, mouse mats, tattoos etcetera).

So while science is, for the first time in over 100 years, re-evaluating the bedrock on which a lot of it is based, maybe it’s time that your business re-evaluates its presentations?

While there is nothing that the genii here at Eyeful Towers can offer CERN (apart from maybe a nice cup of tea) we are always ready to help you “re-imagine” your business presentation and ensure it stands out from the crowd.

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