Biscuits Win Business

Tuesday, May 8th, 2012 by Simon Morton

The more avid blogistas amongst you may remember that I have previously berated the time spent in consideration of biscuits for customer meetings.

Here at Eyeful it has always been our sincere belief that a company’s skills and expertise (demonstrated in an exquisitely balanced presentation) should be the things that grab the audience’s attention. However this morning I found myself saying “I’ve bought some of those business winning biscuits for your meeting today” so maybe it’s time for a rethink.

A little history might help here, so if you can briefly image a 1950’s B movie wobbly fade out thingummy, I shall take you back in time…

One of our lovely customers has a local supplier of fresh baked biscuits that made rather an impression on one Simon Morton when he visited their offices. When the customer came to see us at Eyeful Towers, Simon set his sights on a little biscuit brinkmanship and duly despatched a minion to buy ‘the best biscuits in the World’.

Biscuits were duly purchased and eaten to great (possibly polite) approval but the clincher came when the customer emailed the next day to ask where the biscuits were from; the biscuit war had been won!

We know that it was our Presentation OptimisationTM methodology that won the customer and our relaxed professionalism that brought them back for a second project, but maybe its time that we started considering biscuits as a bona fide presentation tool!

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2 Responses to “Biscuits Win Business”

  1. Joni Tyler says:

    And where were the winning biscuits from?

  2. Justine says:

    The Co-Op. Good Luck!

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