3D or not 3D? That is the question…

Friday, October 5th, 2012 by Simon Morton

The phrase ‘Death by PowerPoint’ is generally used to convey the ability of a boring presentation to gently ease its audience into a persistent vegetative state. But the danger may not end there; a new innovation in 3D presentations could have your audience actually dodging bullets!

Presente3D have come up with an addition to PowerPoint which promises stunning 3D effects which can be included in your presentation, without expert knowledge and for only $59.

Yep, it could be brilliant…but this is just the kind of thing that pushes our ‘hmm’ barometer to cynical.

Could it be possible that the only thing worse than a dull pie chart is a dull pie chart approaching your forehead at speed?

Here at Eyeful we’re not ashamed to bang on about messaging and story. Whatever fancy tools your presentation employs it needs to speak to your audience with clarity and relevance, which may become difficult if they’re all hiding from it.

Including an animation or effect because you can is something we like to call ‘page three thinking’. What does it add to the presentation?

There is always a temptation to use anything that will set your presentation in the memories of your audience, especially in a crowded market place.

As such, we can confidently predict a flurry of interest in this new add-on but the question remains – is this a useful tool or an unwanted distraction?

Recent cinematic outings of 3D have often left the audience impressed, but, perhaps more importantly, have also been used to replace the old favourites of intricate plotting and developing characterisation. Even Hollywood with its boundless enthusiasm and budget has found it hard to reach an amicable balance.

If your audience leaves your presentation enthusing about the 3D effects, can you be sure that they’ve also got a good understanding of your subject matter? Or have they just pocketed your 3D specs to mess about with at home?

So is 3D the future for presentations? Let us know what you think in the comments box below.


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One Response to “3D or not 3D? That is the question…”

  1. I started testing anamorphic 3D, decades ago for presentations with 35mm slides…
    It didn’t went further because it resulted in nothing more than a very interesting and stylish artistic visual experience, with no value added to presentations.

    More than 20 years after, just for curiosity, I already tested it, for PowerPoint slide decks and my opinion hasn’t changed…

    3D cinema is still a dubious thing… Cinema is meant to be entertainment – how can you enjoy something that – not being perfect yet – gives you headaches?

    More than that, with an “army” around presentations still reducing Design to a visual function, while still complaining about animations, you can guess what wouldn’t they say when you’ll force them to use goggles and give them headaches for the sake of a 3D presentation…

    But, for me, nothing would be more unbearable than being forced to give them reason…

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