Modern presenting – why designing for interaction matters

Monday, January 21st, 2013 by Simon Morton

It is an indisputable truth that technology is always changing.

Take the gaming industry as an example. From the beautiful simplicity of Pong, the first computer game to grab our attention, through to beautifully detailed role-play adventures available online and through incredibly powerful games consoles, the march towards immersive technologies goes on.

Underpinning all this fast paced evolution is the programmers’ drive to provide true interactivity between the technology and it’s users.  What was once seen as the madcap dream of a few is now commonplace as children, their parents, and their grandparents interact with smartphones, tablets and other interactive technologies with ease.

Being able to interact with a technology is no longer a nice to have – it is the way that we engage with technology at home and at work.

So if interactivity plays such an important part in our everyday life, why is this so remarkably absent in most business presentations? And what is the impact of presenters refusing to embrace this new interactive thinking?

We believe that the cause of the issue lies with a lack of forethought and planning at the initial development stage of the presentation (let’s face it – a lack of investment, consideration and planning at this early stage of development is to blame for all manner of presentation ills, most notably the scourge of death by PowerPoint).

Developing an interactive presentation that allows you to fully engage and inspire your audience, demands a different way of thinking.  It’s on this premise that the Presentation Optimisation methodology, employed by Eyeful consultants across the world, was developed to ensure that a full understanding of the audience and the best method by which to engage them underpins the process.

We’ve always maintained that taking the time to understand these requirements in detail is time well spent – without it, your presentation is built on a very fragile and shortsighted foundation. So it was with glee that we stumbled across the following short film that examines the importance of understanding and planning in interaction design.

Hats off to the team at Bassett & Partners for a job well done…

Understanding the importance and the method by which presenters interact with their audiences also underpins our Blended Presenting approach – the flexibility and increased level of engagement provided by this approach are only possible as a result of careful planning and the creation of a strong message and story early on in the process.

So in summary,

Poor planning = lack of understanding

Lack of understanding = low levels of interactivity

Low levels of interactivity = poor customer audience engagement

One final question – doesn’t your audience and your presentation deserve better?

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