The Colour of Money

Wednesday, May 22nd, 2013 by Simon Morton

Colour palettes have always been important in business and no self respecting company is without it’s hallowed ‘brand guidelines’.  Multi media exposure has only served to make the recognition and protection of brands more important than ever and colour can be a huge part of this.

Researchers (as is their want) have put a lot of time and energy into working out what effect colours have on consumers and produced some thought provoking results. One particular piece caught our eye and got us thinking here at Eyeful Towers, have a quick look and we’ll chat when you get back….

So it’s all about colour*….or is it?

I may not be a typical consumer, but we’ll start with me (write about what you know and all that)!

I love colour and have very few personal rules about what goes with what. I’m a firm believer that nature has clearly demonstrated that green goes with anything (and everything). I choose what I’m going to wear by what’s clean and ironed and I’m surprised that people presume I consider my hair colour (pink) when choosing outfits. I let my ‘better’ half choose carpets because I’m not really bothered (but not black , never again, OMG the crumbs and fluff never end). I have a bright yellow study and a battleship grey bedroom.

I did not guess the brands from their coloured buttons alone.

You may think that I have no taste at all, but that’s not relevant because I know that most of you will want to sign up to this declaration….



So what does this mean for your presentations?

Does your presentation….

1)      Communicate your message?

2)      Engage your audience?

3)      Tell a story?

4)      Make your eyes bleed?

If you only answered yes to number four: colour is not the problem. You need some Eyeful love.

If you answered yes to them all: you need to think about colour. You need some Eyeful finesse.

*For those who think it is, here are some stats: In 2011 the UK population was 63.2 million, approx 9% of any modern population is colour blind and a further 13,000 UK homes (for various reasons I’m going to presume 1.5 people per home on this one) still have a black and white TV licence. And me. This means that in the UK there are at least 5,707,501 people on whom your carefully considered colour scheme may not be having the desired impact.



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