Your Amazing Audience

Tuesday, July 30th, 2013 by Simon Morton

We are well aware that we could be accused of ‘banging on a bit’ when it comes to your audience but not only are we unapologetic, we’re not going to stop either.

It’s important to know why your audience get bored and what you can do about it, and it’s important to engage them, but that’s not all you need to worry about. Your audience is armed with the most advanced tech possible – the Human brain and that means they’re clever enough to (mis)understand things in a phenomenal way.

For example 55% of people are able to read this

words

And an even larger percentage can make sense of this

 words 2

 

Amazing as this is, you need your audience to understand your message, not a message their brain interpreted from your presentation.

Knowing your audience is the key to clear communication, you need to tell them a story that interests them, pitch facts and figures appropriately and deliver your presentation in a way that connects with them.

If you don’t there’s no guessing what their brains will take away…..

 

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