Presentation ROI (or The Elephant That Came To Tea)

Friday, October 18th, 2013 by Simon Morton

Our customers are a varied bunch, they come from all over the world, represent every business sector you can (and sometimes can’t) imagine and need our help in a plethora of situations. There are only two things that they all have in common, they all need a presentation and they all want to know how much it will cost.

As a specialist presentation consultation and design business we’re (obviously) happy to help on both counts. We give our customers great presentations and we use one of the clearest pricing strategies around.

So far, so good.

It all gets a little trickier when the conversation moves from ‘what does it cost?’ to ‘what is it worth?’

Return on investment (ROI) is the elephant in the room here and in true Eyeful style we’ve decided not just to acknowledge its presence but to also throw down some straw, put the kettle on and bring out the biscuit tin.

Sometimes the sums are easy, if you’re pitching for business worth millions then spending a few thousand on getting it right is a sound investment, but for most of our customers it’s a little more complicated than that.

It’s easy to think of a presentation as just that. Understanding that a presentation can be developed and used as more of a ‘swiss army’ sales and marketing tool is the first step to realising the full potential and increasing your ROI. Repurposing and Blended Presenting are just two useful ways that we help our customers achieve more bang for their buck but the story doesn’t end there.

So for all the bean counters, number crunchers, budget watchers and bottom line guardians out there we’ve pulled together something that might help you quantify what a great presentation can achieve in terms of ROI.

Simply grab a cuppa (three sugars for the elephant please and you may want to leave the best china in the cupboard) and watch the video….

 

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