Sales Enablement –The Debunking Begins

Tuesday, February 4th, 2014 by Simon Morton

Sales Enablement is a hot topic, and as is want to happen when something becomes big news, there are thousands of pages of wisdom on the subject. But thousands of pages don’t necessarily equate to answers that make sense for you, and your business, right now.

Well known for our inquiring minds, we’ve decided to dig a little deeper into this murky netherworld to try and find out what it’s all about. In true Eyeful style we’re sharing the results of our investigation with our lovely readers, starting tomorrow we’ll be airing our insights on some of the key issues and we’ll be topping the whole thing off with a lovely new whitepaper which will be available to download next Monday.

So for those of you bamboozled by Sales Enablement ‘science’, unsure of whether there’s anything of worth hidden in the arguments or simply embraced by curiosity, watch this space and we will reveal all…

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