Sales Enablement – The Content Battle

Wednesday, February 5th, 2014 by Simon Morton

Information overload is a phrase that becomes more appropriate the further technology advances. There is so much information available at the tap of a keyboard, it’s getting harder and harder to get your story heard.

What many people don’t realise is that differentiation is not about being different; it’s about being who you are in a way that your customers can engage with.

Here Simon explains why it’s important to not only understand your marketplace but also deliver a message that resonates with your audience and creates real connections.

Tomorrow we’ll be looking at The Power of Story and our Sales Enablement whitepaper will be available for free download on Monday 10th February.

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