Surviving (and Thriving) in Business

Friday, May 16th, 2014 by Simon Morton

There’s been a bit of a buzz around Eyeful Towers this week surrounding the TV phenomenon that is The Island with Bear Grylls.

Bear is well known for his extreme survival shows but this is about 13 ordinary blokes who have been left on a desert island for a month with 6 knives, minimal survival training and, it would seem, very little common sense.

Fortunately for the debate about which of us would make it through, the website for the show includes a quiz that aims to demonstrate whether you would survive or thrive, and finding out which of us could cut the mustard has revealed some interesting stuff.

Aside from the revelation that some of us would fail to even survive (and are glad of the opportunity to find this out without ever having to consider our own toe nails as a source of protein), the show and the quiz got me thinking; if the modern life leaves you ill equipped for survival, is there any place for survival skills in modern life?

When faced with an important survival decision, experts use the acronym S.T.O.P. (Stop, Think, Orientate and Plan) and it occurred to me that this was not so far removed from the advice we give our customers when it comes to creating an engaging presentation. Also, while I have no evidence to support the hypothesis that a poor presentation ever resulted in anyone starving to death, the quality of your presentation can make a difference to whether your business simply survives or continues to thrive.

The ability to capture, kill and cook a Caiman crocodile isn’t going to make a great difference in a modern business environment but the ability to capture, engage and influence an audience certainly will.

And that’s where we can help.

We happen to know a thing or two about the importance of understanding your audience and can offer some great ideas about how to communicate in the ever changing presentation landscape, we can even train you to be more savvy when it comes to the technical side of designing and delivering your presentation.

Any one of the team here at Eyeful can help you create a presentation that will enable your business to thrive, but if you need to take one of us to a dessert island for survival support you’ll need to choose wisely!

the island

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