Hand Held Holograms

Tuesday, June 3rd, 2014 by Simon Morton

Last month I postulated that maybe one day it would be possible to project a 3D Holographic image that could be used for presentations. At the time I was daydreaming about possible futures for Google Glass and if I’m honest that particular suggestion was a bit of ‘pie in the sky’ thinking.

We’ve looked at the possibility of adding 3D effects to traditional screen type presentations before and despite the tech to achieve this having been available, cheaply, for about 18 months it has singularly failed to make an impact.

We’ve also examined how immersive presentations might work and explored how smells might become part of presentations in the future. While all of this was indeed ‘quite interesting’ the 3D holographic presentation has always been something we’d love to play with (and the subject of near obsessive fervour by one Eyefulite in particular).

The technology to create and deliver 3D holograms actually exists and has been used most notably to resurrect musicians, Tupac and Michael Jackson, have both taken the stage long after taking their last breath. But like a lot of great ideas the money to make it happen came from entertainment, not business.

Technology always takes a while to become small enough and cheap enough to be usefully implemented in our everyday lives, and for 3D holograms to be a useful business communication tool they need to be portable and accessible enough to fit comfortably into the presenters armoury. The current standard rig (as used for resurrecting pop stars) is anything but portable, measuring in at 6 meters high, 4 meter deep and 4 meters wide and price wise it definitively falls into the ‘if you have to ask, you can’t afford it’ category.

The ability to project holograms from a laptop or tablet would be brilliant and it seems that, for once, technology is moving faster than our imaginations.

Ostendo technologies have just revealed the result of nine years hard work – a tic tac sized holographic projector that has been designed for installation in smart phones.

The 3D prototype has stunned early viewers and predictions are for a 2D version to be incorporated into handsets in late 2015 with the ‘Full Monty’ 3D version following shortly afterwards.

This kind of technology appearing in smart phones means it will tick all the boxes for business presenters (and make our very own Lloyd Carter a supremely happy bunny) but as we know having great tech doesn’t guarantee great presentations.

The biggest danger here will be over wowing your message.

Hollywood loves 3D holograms, almost as much as they love ludicrous coincidences, guns that never run out of ammo and things that explode for no reason. The fact that all of these things are used to fill narrative gaps and plug plot holes by distracting the audience should sound warning bells for business presenters – the last thing you want is a distracted audience.

Fortunately, if and when the new technology comes into play you can be sure that Eyeful Presentations will be able to help you make sure that it enhances your message and engages your audience rather than simply leaving them stunned and confused.


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One Response to “Hand Held Holograms”

  1. So far, just like in movies, 3D wouldn’t add anything other to presentations, than a bunch of logistic and physical “headaches”. I’m comfortable with that because I already made that experience in the jurassic era of 35mm slides…
    But… let me put 3D mapping and holography on the table! Here, I’d not despise giving it a second, third and so on thoughts… ok, some will say it would only add to show off but others, familiar to my line of work, wouldn’t be surprised to hear me firmly state: “So what?” (I could quote “Some ask why? I ask why not” couldn’t I?) Memorable presentations rely on great Presentation Design which means building/mixing great contents into/with great visuals!
    Ok, I concede, sometimes – with “some” parsimony – presenters “may” contribute to turn that “pair of two” into a “pair of three” LOL In the late eighties (praise my beloved “guinea-pig” Citroën Portugal clients who believed in my crazyness) I tried (and succeeded) to connect a Commodore Amiga to a giant BARCO video projector for – what I like to dream was – a world first “computer generated dynamic presentation” projected on a giant screen… Lately, just like then, how I’ve been wondering (and experimenting) for so long, how to use them and how to push our beloved PowerPoint into these new “things” and 😉

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