Innovation in Action – The Eyeful Crowd

Wednesday, August 13th, 2014 by Simon Morton

It would appear that the recent unveiling of our new innovation page has caused quite a stir.

Aside from quickly becoming one of the most popular pages on our site it’s really started people thinking about exploring the capabilities of PowerPoint.

It’s no secret that we have a huge soft spot for PowerPoint, we’ve tried support groups, cognitive behaviour programmes and aversion therapy, but all to no avail. It’s time to admit that our obsession continues simply because PowerPoint can do such amazing things – in the right hands. Like any tool it’s only as good as the person wielding it and we’ve got some pretty impressive wielders in our midst!

But the secret of what we do goes much deeper, after all visuals only make presentations great when they’re valuable – if they add nothing to the messaging or have no relevance to the audience they’re worse than useless – they’re a distraction.

Having a strong and engaging narrative is so important that even when we’re messing with visuals we’re thinking in stories – which is another reason our innovation page is making such an impact.

There is always a risk involved with letting people see ‘work in progress’  but this is Eyeful and we’ve never been great at keeping great ideas to ourselves. Fortunately for us, it’s becoming apparent that while some of our innovation pieces are very much diamonds in the rough, people are already honing in on their inner sparkle.

On top of that seeing their innovation pieces on the site has also prompted our designers to get even more creative. There’s some really exciting stuff in the pipeline and it’s getting more and more challenging to keep anything at all under our hats.

In fact it’s so hard we’re failing.

So, without further ado, here’s the latest helping of innovation, an animation created by Lorna in PowerPoint and inspired by a comedy classic…

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