Reviewing the Reviews

Thursday, September 4th, 2014 by Simon Morton

Its six months since The Presentation Lab book hit the shelves and our initial nervousness about how it would be received has (almost) passed. Quite a few of our friends and customers have commented on how useful a resource it is but we’re realists here at Eyeful and we know that the real test is what people we don’t know think about it.

Many of us read reviews as part of the decision making process and we know that people who write reviews have two distinct areas of motivation. Reviewers generally share their thoughts because they are either delighted or incensed, reviews of a ‘not bad at all’ nature are fairly hard to find and part of the fun of reading reviews is the search for the hidden subtext and skewed perspective that may have spawned them. We know it’s practically impossible for the same hotel to be both disgusting and delightful; reviews are by definition subjective and occasionally tell us much more about the reviewer than the subject.

Reading reviews about something that you’re invested in is an odd experience. Yes, the book was written by our MD Simon Morton, but what it contains is important to us all. It’s the methodology that sets us apart from our competitors, enables us to produce engaging presentations time after time and keeps us enthusiastic about the task at hand. This is the stuff that keeps us all in gainful (and generally enjoyable) employment.

We know that our customers love what we do and that it gives them a real advantage, but our customers know us too, they’ve experienced our passion and expertise first hand. Putting all that into a book is like sending it out into the world completely unsupervised with no responsible adult to shepherd and support its journey. Finding out whether it can stand alone and succeed is nerve racking to say the least.

So, how is it fairing out there all alone in a big, bad world?

Well, despite the obvious temptation to bust the first rule of reviewing and say ‘not bad at all’ we’re going to have to shed some of our traditional British reserve and say ‘pretty damn good’. The fact that people seem to like the book is lovely, but the fact that people are putting the ideas and methodologies into practice for themselves is even better; in fact it’s bloody brilliant!

We love that one reviewer read the book and decided not to do a traditional presentation at all, we’re thrilled that people found a presentation message that works for all types of communication and we feel a small burst of pride every time the words ‘useful’, ‘accessible’ and ‘practical’ appear. It’s also worth noting that Simon felt it a personal triumph when a reviewer cited his ‘sense of humour’ as a selling point.

All in all it seems that The Presentation Lab is doing us proud just by being itself, which makes it a bona fide member of the Eyeful team!

Presentation lab soft copy

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