Is Short and Sweet Here To Stay?

Friday, September 26th, 2014 by Simon Morton

It’s no secret that we’re big fans of getting to the point here at Eyeful (although last weeks Ig Nobel 24/7 challenge was a bit much even for us).

Verbose business communications are fortunately becoming a thing of the past and while the odd 200+ slide, text heavy presentation still exists, you can be sure that we’re doing everything we can to consign them to history.

Keeping an audience engaged with relevant, understandable, information is the key to great business communication and nothing encapsulates this better than the ubiquitous elevator pitch.

While I’m personally a little sceptical as to whether an elevator pitch has ever been successfully delivered in and actual elevator, the concept of compressing your whole business into a few minutes clear communication can be powerful.

Our specialist presentation consultants work with our customers to achieve a similar level of clarity and purpose in their presentations and with all the opportunities that wearable technology could bring, we might not be far away from the elevator presentation.

But for those of you who still think that it’s not possible to cram everything into an easily digestible, audience friendly format it seems that a Japanese construction firm might just have the answer.

They predict that by 2050 they will have built a space elevator. Each elevator car will carry 30 people and its 59,652 mile journey into space is predicted to take seven days.

So in 36 years from now a 168 hour elevator pitch will be a perfectly acceptable option – until then our advice is to stick with a much more concise and audience focused approach!

space lift

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