The Power of Story – An Alternative View

Thursday, December 4th, 2014 by Simon Morton

Book iconHave you noticed something..? For the past few years, blogs, magazines, video experts and books have all extolled the virtues of story within business presentations.

On one hand, we applaud it.  Grabbing the attention of your audience is a good thing to do.
On the other hand, we’re frankly a little worried that presenters are getting the wrong idea, confusing themselves and their audiences in the process.

Panic not!  In early 2015 Eyeful will be unveiling our Story Season – a series of blogs, articles and videos to debunk the somewhat over-hyped topic of Story in Business Presentations. In the meantime, enjoy this tongue-in-cheek shot-on-an-iphone instructional video courtesy of a few of our delivery team.

(Don’t say you weren’t warned…)

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One Response to “The Power of Story – An Alternative View”

  1. Eamonn says:

    It’s always nice to see someone challenging the current trend.
    Story is of course important but only if it serves the audiences’ best interests.
    There is a real risk of ‘story telling’ becoming nothing more than a buzzword.

    Happy Sinterklaas from the Netherlands.

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