Stars in their Slides

Thursday, March 5th, 2015 by Matt

Vince Vaughn - CompressedHollywood movie star Vince Vaughn appears to be lining himself for a future career as a stock photography model!

Yeah – I’m not convinced either!

Basically it’s a publicity stunt for his new movie “Unfinished Business” which is due to hit big screens soon.

He and his co-stars have featured in about dozen stock style images which are being released on istock for free, editorial only use.

They’re a nice bit of fun to look at and a clever idea to promote the movie – which I hadn’t heard of – but I can’t imagine where on earth an Eyeful designer would put these in a presentation?

Don’t get me wrong, stock images most definitely play a part in presentations

But you must ask yourself when to use them and when to avoid? The key is common sense – if they look cheesy and bad – then AVOID at all costs! It’s pretty simple. If they look good – and some do look really good, and as long as they support what you are saying and have the right visual subtext, then go ahead and use.

I asked Alex, one of our designers for an example of a good stock image…

“I like this image, it has a clear platform to add items to and a blurred background of a coffee shop/pub/restaurant. I used it in a presentation that was about food logistics, the slide needed colour and the presentation used similar generic images with no branding. It fitted the bill perfectly.

Clichéd images are lazy and harmful to the overall story when badly used. But some images can tell a story on their own and are very powerful. Good stock photography should not be underestimated.”

 

Finally as important as it is not to use poor images in your presentations, maybe someone should tell the director, Ken Scott that rubbish slides shouldn’t be in Hollywood movies! I spotted the offending slide in the trailer for the movie! Let us know if you spot it too!!

So, if you need help with your next blockbuster presentation just pick up the phone and while our professional work their magic you can sit back and maybe even enjoy popcorn and a movie.

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