Story Season – 3 Story Themes To Help Connect With Your Audience

Tuesday, April 28th, 2015 by Matt

Story ThemesWelcome along to this week’s Story Season, this time round we are going to look at how to use a story theme to help deliver your messages to your audience in a more effective way.

As let’s be honest, trying to turn a presentation into a story isn’t the easiest thing in the world to do.

So if you are struggling, using an external theme might just help give you a place to start. Inspiration can come from anywhere – a news article you read earlier that week, a story shared by a friend or a chance remark from a member of your family. They can all act as a powerful catalyst.

There’s nothing tricky about it – applying a theme to your presentation is basically delivering your messages with a particular angle. This helps the presentation to carry the right levels of emotion, motivation, or even bravery that will empower your audience to act on your message.

How do you do this?

There is a chapter in our founder, Simon Morton’s book, The Presentation Lab – that details story themes. I’ve picked 3 of these to use as an example.

The first thing to do is consider your own presentation scenario and audience. I cannot stress how important it is at this stage to understand your audience, use audience heatmaps, find out who they are and what makes them tick.

Then choose the situation and audience scenario that best fits and apply the relevant theme along these lines to your presentation.

Pick Yourself Up and Try Again

Your Situation: You’ve taken a hit, things have gone wrong. But you’re a plucky company not ready to give up.

Your Audience: In this case it’s your staff. You’re looking to motivate your team, you need them to dig deep, find the passion to go again and make it work this time.

Real World Example: Steve Jobs bouncing back after being fired from his own company, before returning to lead Apple to its current level of success.

David & Goliath

Your Situation: You’re either a start-up or an established company entering an industry you’re not established in.

Your Audience: They are demotivated and don’t believe in the venture. You need to convince them that hard work, dedication and commitment will pay off.

Real World Example: Apple moving into the smartphone market to take on the might of Nokia. Look where they are now.

The Emperor’s New Clothes

Your Situation: You are within a large corporate organisation, where things have gone so stale that change is a four letter word. But, you have a new idea.

Your Audience: Uninterested and stubborn. You really need to paint a firm picture of how your idea is going to make a difference.

Real World Example: 3M’s post it note was invented by accident, but instead of throwing it out and employee pushed and persisted for 5 years that it was a good idea – After its release the development team won 3M’s Golden Step Award, for major new products that are significantly profitable.

These are just a few examples, but there are literally hundreds of stories out there, both fictional and your own personal stories that could be used to help deliver your message to your audience.

So hopefully this blog will give you a place to start and you will be in a position to begin creating a presentation that uses story to engage your audience with the right tone and helps get you the results all of your hard work deserves.

If you need any help in creating a compelling presentation story, then just send us a message

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