The 5 Levels of Audience Reaction

Thursday, June 4th, 2015 by Matt

Are your presentations not hitting the heights you would like? Are hard earned opportunities falling faster than Felix Baumgartner?

Perhaps a clue as to where you’re going wrong can be found in a fairly obvious place…

Here at Eyeful, we bang on a lot about the importance of your audience, because well, they are kind of important – not much of a presentation is it, if nobody’s there?

And your audience’s reaction could well give you a clue as to if you are going wrong…

The 5 levels of audience reaction:

Level 1 – Death (By PowerPoint)
Warning Signs
Silence – just you, the hum of the projector and a sudden awareness that everybody in the audience has ‘passed on’ – you have quite literally taken their will to live. Well done.
General Causes
Severe, acute boredom, possibly down to a presenter with all the communication skills of a traffic warden.
Solution
Run. Make a ‘you’ shaped hole in the wall and head for the hills.

Level 2 – Complete or partial suspension of consciousness
Warning Signs
It begins with the gentle thud of smartphone on carpet, closely followed by the dulcet vibration of the soft palette and just a very teeny tiny amount of drool.
General Causes
Boring content and slides that look that they were cobbled together in the           car park.
Solution
Ask the PA person to turn your mic volume to max, lots of Coffee and possibly 20cc’s of adrenaline – for the audience, not you.

Level 3 – Agitation
Warning Signs
Wide eyes with a stare that says, “I’m going to hurt you, bad”.
General Causes
Overkill, inaccuracies or false information…
Solution
Prepare to defend yourself by any means necasary; a strong umbrella is good, if you have one of those small pocket ones – forget it. Grab a chair or a laptop, an iPad will do, but it’s more offense than defense.

Level 4 – Blank. No inclination of love, hate or a wish to kill you where you stand
Warning Signs
There is none, this is why it’s so scary.
General Causes
It’s hard to say for sure, poor presenting technique, mixed up messages, poor slides, no call to action – any of these could be to blame.
Solution
Back out of the room very slowly & quietly, avoid any sudden movements and do not under any circumstances make eye contact.

Level 5 – Delirium
Warning Signs
A smiling, grinning, euphoric state coupled with the inability to think or speak clearly.
General Causes
An infectious disease / an amazing presentation with strong clear messages and outstanding visual design.
Solution
Check you are not in close proximity to the outbreak of any diseases. Upon receiving the all clear, pat yourself on the back for contacting Eyeful and having a world class presentation created.

 

In the event you didn’t contact Eyeful and you completely and utterly winged it, then we applaud you.

If you would like a presentation that achieves the heady heights of a level 5, without leaving it to pure blind luck or a serious contagion – then simply click here

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