Tech Season – The Presentation Landscape

Monday, June 22nd, 2015 by Matt

In this week’s Tech Season we look at a concept called the Presentation Landscape.

The Presentation Landscape is a fascinating concept that Eyeful’s founder Simon Morton came up with after spending many years working with customers and helping them to create more effective presentations.

It is a concept I absolutely love because it un-muddies the waters around presentations and the technology used to either create or deliver them.

And that is an important distinction to make here. The technology you use to create your presentation will not necessarily be the technology used to deliver it.

rsz_landscape_2

So, where do you start?

Newsflash – Presentations do not start by opening up PowerPoint. Those that do, are the presentations you hate giving and hate receiving even more.

The technology that would be used to create and deliver the end presentation is not where a presentation begins. It’s not an afterthought but a consideration for further down the line.

So you need to put the tech on hold and think long and hard about your audience, your message and your content.

The creation sequence is in 4 stages:

rsz_presentation_stages

Let’s assume you have read The Presentation Lab book, or at least our recent Story Season and thus you have considered your audience and worked out your message and story you intend to deliver.

If this isn’t clear to you, hold at this point and talk to Eyeful – our consultants are presentation messaging experts.

After stages 1 & 2 are ready, you actually just for a moment need to jump ahead to stage 4 and consider your live presentation environment and situation.

Your presentation delivery will sit in either the formal, interactive or informal area of the presentation landscape and it’s this which defines what the software and hardware options are.

Ignore this and you could end up presenting to ten people on a tablet device, sitting down over a coffee with a single prospect and pulling out a laptop and a projector. This isn’t just awkward – it’s plain daft.

So look at the landscape and choose the best and most relevant delivery software which then indicates what creation software you should use.

You can now get cracking on your support visuals.

So there you have it – the presentation landscape in all its glory. Use it wisely, keep it in a safe place and share it widely with colleagues who continually get their presentation technology confused.

If you haven’t already do follow this blog as we release more and more articles for tech season. This week we are releasing more blogs with examples of where differing presentation scenarios might sit on the landscape.

And next week we will start on the technology… there will be software reviews, technological tips and even a look at alternative technology such as using a phone to control PowerPoint.

And if you have any technical questions please feel free to ASK MATT! Just drop me a message at the bottom of this blog post and I’ll get back to you.

Or if you have a presentation to give and need some expert advice for any stage of the process just pick up the phone and give us a ring on 0845 056 8528.

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