Eyeful’s MD To Speak At Major Marketing Event This Week

Monday, November 2nd, 2015 by Matt


Eyeful’s MD Simon Morton is speaking at yet another event this week, hot on the heels of delivering for the likes of Citrix, RIBA and at the Leicestershire Business Event 2015 last week, 2015 is proving to be a very busy year for Simon.

This Wednesday, Simon is speaking at the prestigious Customer Champion B2B event.

The day, which kicks off at 08.30 and ends at 18.30, at The British Library, Euston, promises to be an exciting and interesting event for all types of marketers…

This year’s B2B Marketing Conference will give practitioners the insight and practical guidance that they need to become a Customer Champion and transform their marketing, in one inspirational day.

Key topics include:

Customer psychology – understanding the mindset of your buyer
Customer engagement – how to create resonant interactions
Customer service – how to manage customer expectations in 2015
Customer forecasting – how to predict future demand levels.
Customer loyalty – how to drive repeat purchase, renewal and upsell
Customer advocacy – how leverage the power of your network
Customer intimacy – how to get close to your customers and become a trusted partner.

The event is billed as,

An essential one-day forum featuring compelling, authoritative and inspirational speakers from across the B2B sector. An in-depth examination and exploration of the significant challenges in terms of how to understand, engage, nurture, convert, service and delight your customers.

If you are going to the event, Simon is in Breakout 1 at 13.50 – 14.20, in Session C: The Final Hurdle in the customer Intimacy Journey

Simon’s presentation is NOT about PowerPoint or Death by PowerPoint. It is about rebooting and challenging the way people think about presentations. The seminar will equip its audience with a number of new techniques and tools to apply when preparing their next presentation.

It all starts with a new appreciation of audiences…

The Presentation Lab Book - CompressedBy using tools like ‘Audience Heatmapping’ and concepts such as ‘The Presentation Landscape’ and ‘Blended Presenting’, Simon will share insights into how to build documents and presentations with the audience and their needs at their core. These concepts, along with a series of real life examples of them at work, feature in his acclaimed book, The Presentation Lab, which is quickly becoming a defining text in this fast moving sector.

If you would like to attend, you can book tickets for Customer Champion B2B here

Or you can find Simon speaking at two further major events before the turn of the year, in the form of:

Microsoft Future Decoded, in the ExCel, London, 10th – 11th November
Microsoft Convergance 2015 EMEA, Barcelona, Spain, 30th November – 2nd December

If you would like to let your audience in on the secrets of creating the very best presentations and have Simon speak at your own company event, then check out his bio and simply drop us a line to check his diary…

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