HOW THE SAVIOURS OF THE BOOK CAN SAVE YOUR PRESENTATION

Thursday, May 19th, 2016 by Matt

I was casually chilling on the sofa on Sunday, my young son Jack cuddling up beside me as some boring factual programme my wife was watching flashed along on the TV – I say boring as I had just enjoyed a rather epic Peppa Pig session…

As the use of adult (normal adult speech not naughty) language reset my brain away from toddler talk, my attention was drawn into the TV show “What Britain Buys” on Channel 4, presented by retail guru Mary Portas.

It was quite an interesting review of the weird and wonderful products that the British public are spending on at the moment from new supermarket food trends, 2000 calorie freekshakes to adults playing with Lego.

Story ThemesBut what caught my attention was the revival of the book… The story starts in 2007 when internet retail giant Amazon launched the Kindle E Reader which sold over half a million units in its first year. This rapid rise saw analysts predicting printed books would be history by 2015…

Britain’s largest chain of bookstores Waterstones came very close to closing, which would have had a terrible chain reaction…

“The greater number of proper stock holding bookshops in the UK would have disappeared. Most independents would have to go with them because publishers would have been impacted, so yes we came within literally a few hours of catastrophe for our industry.” James Daunt MD Waterstones

However, by 2014 Waterstones were breaking even and this year has been the first year to see sales of printed books increase by 3%…

Which, according to Portas is a massive milestone in the revival of the oldest form of written communication…

The resurgence of the book comes down to two key things…

The way in which publishers are now designing book covers and the evolution of the buying experience developed by bookstores such as Waterstones…

And it was these reasons that resonated with my presentation head…

Publishers have been very clever… they’ve repackaged old books with beautiful covers, these are things that you want to have on your coffee table at home. You are now buying something for its aesthetic value as much as the literature inside it.

We are spending more time and money on our design than we ever did before.

Portas: Do you think beautiful covers sell books?

Definitely yeah, I mean no question. You don’t have to pay to read Lady Chatterley’s Lover, if you want to read it on your E Reader, we’ve got to give people a reason to want to own this book and the only reason they’re going to do that is because we make it look absolutely fabulous.
Joanna Prior, MD Penguin

Looks and aesthetics are often something we shy away from here at Eyeful. Our view is that the look and feel of the design of your presentation is only going to get you so far…

We are of the strong opinion that if you’re asking for presentation help, you know there is an underlying issue with your presentation not getting the results your offering deservers.

9 times out of 10, this isn’t because your presentation doesn’t look good enough, it’s because your messaging and structure of your presentation isn’t having an impact on your audience.

And this is the other reason books are making a comeback, bookstores are playing their part by evolving the book buying experience…

I love going to book shops, they’re like my happy place. I like to go and sit and have a coffee, explore the book and it’s nice just have them in your hand to be able to kind of feel the amount of effort that’s gone into it…

Sure this approach is a little bit idealistic, but you can’t knock it if it’s working.

And the same goes for presentations…

If you’re delivering a shab, drab looking bullet point bonanza, you’re giving your audience the same level of thrill and excitement as you get from downloading a book in the app store – yay.

But if you work on your story, your message and create presentation content that’s going to react with your audience and get them thinking – plus give it the Eyeful level of
PowerPoint presentation design…

Then your audience isn’t just going to receive a great piece of communication, they’re going to be wowed by the design in the same way book shoppers enjoy the artistry and tactile nature of new book covers…

And that’s a whole new level of experience for your audience, who having been beaten and bored into submission by years of death by PowerPoint, will be more than blown away by a presenter who has bothered to take their presentation experience to a whole new level of professionalism.

The Eyeful level…

If this has got you in the dual mood of upping your presentation level and a bit of light reading, then here’s the perfect book for you…

rsz_picture1

Tags:

One Response to “HOW THE SAVIOURS OF THE BOOK CAN SAVE YOUR PRESENTATION”

  1. […] This blog post has been re-published by kind permission of Simon Morton – View the original post . […]

Leave a Reply