3 BIG PRESENTATION NO NOS FOR 1 VERY GOOD REASON

Wednesday, September 7th, 2016 by Matt

An email from a colleague hit my inbox the other day asking me for some ideas on what we could do to help a potential customer with their web presentation…

I clicked the link, Chrome loaded the URL and there in front of me was a standard click-through presentation. Metaphorically speaking, the palm of my right hand smashed into my forehead as presentation alarm bells rang aloud…

No number 1…
Don’t not upload linear click-through presentations to the internet and expect to get any traction off the back of them. What are presenters hoping to achieve here? I’ve just finished a webinar or a meeting, so here you go…here are my slides…No, people.

No number 2…
Don’t just email presentations to your audience. The risk of leaking confidential material is one thing, but do you really expect them read to it? No, they won’t.

No number 3…
Don’t print your presentation out and hand it out as a leave behind. This happens. A lot. I see so many presentations arriving for a Presentation Healthcheck that are overloaded with so much content that a live audience wouldn’t stand a chance…The reason presentation designers have done this? “…but the printout won’t make any sense without all of the content on the slides” No, they are missing the point.

Why so harsh?
Look, we know that an enormous amount of hard work goes into creating presentations, that’s why this presentation design company exists. All of this hard work can mean that it’s tempting for presenters to create a set of slides that covers all bases, but actually ends up being ineffective over all formats.

Unfortunately, this approach seems to have become acceptable – to present text-heavy slides, print minimalist slides with no context, or just email an enormous data-heavy presentation because hey, ‘it’ll do’.

Well it won’t do any more.

You can’t just send, upload or share a PowerPoint Presentation which is designed to be delivered by a presenter, because it just wouldn’t make any sense without the presenter’s input to put the whole thing into context.

Context is king…

You know what? Sharing your presentation content isn’t wrong, it’s just the way it’s being done that is misguided.

So here’s our thoughts on what you should be doing…

Online Presentations
Maybe you have a presentation about one of your products which you want to share on the relevant webpage of your site. Great idea, but the presenter still needs to give the audience the full picture.

The easiest way to do this is to turn your presentation into a video, complete with narration from the presenter…providing the all-important context for each slide…

Here’s a presentation we turned into a video for our homepage…

This is great for website visitors, but you could also host this video presentation on a hidden web page and share the link with the people you’ve just presented to. In this way, they (or important people who couldn’t attend) can dip back into your presentation after the event.

Email Presentations
Suddenly your video presentations can also be powerful marketing assets too. You can use them in your campaigns by including a thumbnail in your email which hyperlinks back to the page where your video is hosted. A great way to re-use your presentation and a great way to drive traffic to your website.

Here’s a presentation we created for an email marketing campaign to Creative Agencies…

PDF ImagePrinted Leave Behind
The more traditional way of creating a printed leave behind is still effective, but a better way to approach this is for you to reformat your existing PowerPoint presentation design into an A4 document with the presenter’s words as copy.

Then print and bind this professionally; as not only do you get to reuse all of the hard work that went into your presentation, your audience gets full context and the designed document gives you an even greater professional image too…

Here’s an extract from one of our training presentations where the slide graphics have been recreated as a PDF…

 

576bf0ee4170e44003dbae21Interactive Multi-Purpose Presentation
This is our brand new presentation concept where we could create you a single all-encompassing PowerPoint file, complete with strong messages and great minimalist design that the presenter can stand and deliver. But the very same file can be printed or hosted online and shared via email too.

As built into the design of each slide would be a ‘more information’ button which gives access to the presenters copy similar to this example…

 

Go forth and share…

So now you know what not to do, why you shouldn’t do it and what you can do instead! So go for it, make your hard work, work even harder…

If you need any help, you know where we are…

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