PRACTISING WHAT WE PREACH FOR VIDEO PRESENTATION PLANNING

Thursday, November 10th, 2016 by Matt

I was recently tasked with composing a video presentation highlighting our CEO Simon Morton’s mission to promote the good name of Eyeful in our quest to rid the world of ineffective business presentations…

You see, Simon is regularly asked to share his insight and knowledge through business publications such as BBC Technology, Communication Director and Sales Initiative, and as a keynote speaker at events such as Microsoft Future Decoded, Citrix Webinars and the B2B Marketing Expo.

After staring at a blank page for a few minutes, it suddenly dawned on me that I should be asking…how would Eyeful set about assisting a client who needed help from a Presentation design company such as ourselves?

Suddenly everything became clear…

One of our expert consultants would take you through Eyeful’s tried and trusted Presentation Optimisation process…

Your objective…
We would start by considering your objective. What do you want your audience to do off the back of your presentation? My goal was to get Simon speaking and writing opportunities.

Your audience…
We would then analyse your audience. Who are they? What are their motivations? What are they looking for from you? We get the really deep insight by creating an Audience Heatmap like in this example…

rsz_audience_heatmap_report

Get a free audience heatmap profile of your audience here

Which then leads to the big question…

What’s their problem?
Through an understanding of your audience we will challenge you to truly address the main challenges faced by your audience, before planning a presentation message and structure that clearly demonstrates how you are the absolute solution to those issues.

I established that my audience’s (senior editors of publications and event organisers) challenge was the need to generate high value content for a very senior business audience on a frequent basis.

Applying this insight to my script, I showcased how Simon’s experience and credentials make him a perfect source of content for their publication or event.

Prove it…
The next stage in our process is in convincing your audience that you’ll deliver on your promise…the all-important proof points. It’s all well and good proclaiming that you’re the answer to their prayers, but people aren’t just going to take your word for it.

So I pulled together a selection of the positive feedback that Simon received from his most-recent speaking and writing opportunities and applied these to my script…

Call to action…
So many presentations just stop at this point and don’t have any strong call to action – which is crazy. If your audience doesn’t understand what you want as a result of your presentation, then everyone’s time has been wasted – no next steps, no sale, no point!

We would always plan a very strong call to action into your presentation’s structure…

Once the structure of your presentation is defined, the messages and content debated, and the whole thing has been clearly storyboarded, we would hand it over to our world class presentation designers to bring the whole concept to life – which is exactly what I did, and they delivered me this amazing video…

We’ve already received several booking requests for Simon to either speak or write for publications in 2017, demonstrating what we already knew…the Eyeful way works…

To enjoy similar results with your own powerful presentations, just get in touch.

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