Archive for the ‘Consultancy’ Category


Friday, June 10th, 2016 by Simon Morton<

Much has been made of my lack of football knowledge by friends in and outside of work.  I manage to bluff my way through the occasional pub conversation with a well-timed “What about that Jamie Vardy, eh?”…but that’s about as far as it goes.

Yet, like millions across Europe, I’m finding myself getting pulled along with the excitement of Euro 2016 as we prepare for the big kick off in Paris this evening (pun intended).  For reasons I don’t fully understand, most of the home nations are in play so there is a palpable sense of anticipation wherever you happen to be at the moment (sorry Scotland).

I completely understand – the Euros are a very big deal in football terms and the culmination of a lot of hard work, stress and anxiety for both team and fans alike (yes, even if one of the ‘obstacles’ in your way was San Marino).  Simply qualifying and having the opportunity to demonstrate your abilities on this stage is a big deal…and certainly not a given:

Yet all the hard work, injury worries, ‘kiss and tell’ tabloid stories and the stress that each team has battled thus far has just been a journey to today.  As each team takes to the pitch, they will no doubt take time to reflect on the hard work put in to date but also recognise that when they cross that white line, their Moment of Truth has arrived.  Fans, journalists, critics, family and the players themselves will put all the stresses and strains of the journey behind them and judge success or failure on what happens in the next 90 minutes on the pitch.

It’s their Moment of Truth.

We talk a lot about the Moment of Truth in business presentations.  In much the same way as a high profile football tournament, all the hard work, long days and sleepless nights aren’t worth a jot if you don’t perform on the day.  Similarly, you and your presentation message will have it’s own set of ‘supporters’ within your business – stakeholders who want to see you succeed.

The Moment of Truth doesn’t allow time for excuses – this is about delivering results for you…and your supporters.

Getting the result you deserve is about being prepared, confident and focused on the prize.  In football terms, this might be getting through to the next round.  In business, it might be winning the pitch, securing funding or selling a new idea into your business.

No matter what the end result, it all boils down to the Moment of Truth.

So if England run out on the pitch tomorrow night looking tired, confused and with no clear plan in place, I for one will be disappointed.  More importantly, my football fanatic friends (the real supporters) will be devastated.  Similarly, if you fail to deliver a clear, engaging and valuable presentation, your audience will disengage and your supporters will be left frustrated and disheartened (and all your combined hard work will have gone to waste).

The impact of failing to deliver at the Moment of Truth is seismic.  Don’t go into your next presentation half-hearted – when that happens, nobody wins.

Good luck at your next Moment of Truth, Oh, and enjoy the football!


Tuesday, February 9th, 2016 by Matt<

Eyeful’s MD Simon Morton has once again headed off to Grant Leboff’s Sticky Marketing studio for another helpful interview…

This time, Simon tackles the age old problem of when presenters start creating their presentations by opening up PowerPoint – which is pretty much the biggest ‘no, no’ when it comes to creating presentations.

Grant isn’t afraid to push Simon on the subject, so be prepared to take notes as your guaranteed to learn a whole heap about presentation planning and best practice.

The video is less than four and half minutes, so perfect viewing over your next cuppa – or if you have a little longer, check out Grant’s other interviews with Simon…

If the topics mentioned whet your appetite for more expert presentation knowledge, check out Simon’s acclaimed book, The Presentation Lab which is making waves and has been released in 6 languages…

In the meantime, here is the latest video…

The new way to ensure your presentation is up to scratch

Thursday, November 12th, 2015 by Matt<

Over the past 10 years, we’ve performed hundreds if not thousands of Presentation Healthchecks.

This is our (now) completely free service, where our seasoned presentation experts thoroughly review your presentation and provide honest feedback on what works, what doesn’t and what to do about it (with or without our help).

But our presentation is just fine”, we hear you cry…


With the constant change in technology and business, your once powerful presentation can quickly become out of date, in terms of its tone, message and structure.

Couple that with the fact that just 28% of business presentations are actually regularly reviewed and the reality scenario is a little more than alarming.

The Eyeful Healthcheck is your easy way to make sure your presentation stays on target.

It’s a well established service – and it’s just got better… Eyeful Presentations proudly present: the all new Presentation Healthcheck 2.0.

Step 1- Getting To Grips With Your Audience
The process now begins online, simply fill in our short online form, which will give us all the information we need to create you a high level Audience Heatmap.


This powerful piece of audience analysis will identify your audiences profile in the areas of Factual, Visionary or Emotional types of people (it first came to light in our founder’s acclaimed book, The Presentation Lab).

You dismiss your audience and its profile at your peril. Showing up and delivering the same tone of presentation to a range of different audiences is a recipe for disaster. It’s the equivalent of booking the same entertainment for a bachelor party and the subsequent wedding reception. These are clearly two different audiences who require two different types of engagement.
Simon Morton, The Presentation Lab


Step 2 – Maximising Your Presentation Potential
Eyeful have been working with companies large and small across the globe for over a decade, over this time we’ve learned what works and what doesn’t across all manner of different business presentations.

The Healthcheck allows us to firmly and honestly advise you on how to focus your presentation, in terms of structure, tone and objectives, to make sure it really connects with your audience on their terms.

We don’t just advise on content… Because we look beyond the slides, we can advise on you on the best tools and technology to use (Breaking News – PowerPoint and a projector aren’t the best solution for all occasions).

After you’ve submitted your audience information, you’ll be directed to an online file transfer site, where you can upload your presentation and send it to us securely and easily.


Step 3 – Into The Lab
Presentation experts with years of experience will then check your presentation thoroughly against your Audience Heatmap and advise where your presentation can be improved…

We’ll provide this in the form of a comprehensive report – detailing strengths and weaknesses and a benchmark against your market and audience type.

We’ll also provide a detailed “Action plan” with recommendations on how to improve your presentation and take it to the next level…
Healthcheck Stack for blogThen it’s up to you…

Follow our fiercely honest feedback and you’ll be on the road to giving presentations that get you the results you deserve for doing everything you can to deliver a great presentation…

What have you got to lose?


Tuesday, October 27th, 2015 by Matt<

Ah, so you are the brave ones! Hats off to you, standing up in front of an audience of few or many takes a special kind of person with a unique skillset.

I used to present on the radio to thousands of people and I found that easy, yesterday I presented some technical demo’s on Slidebank and Turtl to our Eyeful consultants and I was a bag of nerves! Despite knowing the tech inside out!

So when I say hats off to people who present, I really do mean it.

In today’s world of presentations there are so many ways to present information, it’s simply astonishing.

Presenters are moving to new technology in the form or Prezi. New programs and apps such as Sway and Turtl are entering the fold.

Some presenters are learning to adapt to different environments, from the large formal seminar type presentations to the more interactive conversations that small meetings offer.rsz_3the_presentation_survey_graphic_for_blog_-_alt_v2

At least, this is what we think is going on…

We would like to ask for your help to paint a firm picture on what life is like for you as a presenter in 2015…

By kindly taking our 60 second Eyeful survey for “People Who Present” you would be helping us to help everyone!

This will enable us to report back on what’s going on in the real world and offer our thoughts, insight and advice as Europe’s leading team of presentation experts.

Worry not, we don’t want your name or email address, because this survey is about making your presentation life easier, not adding to your inbox!

There are only 10 short, very straightforward multiple choice questions, meaning we can hand on heart say you’ll be done inside the next 60 seconds!

So please do, take the survey here

Bringing our Presentation Labs to Life

Wednesday, October 14th, 2015 by Liz<

We love nothing more here at Eyeful Towers than the buzz of a really busy day in the office, especially when we have customers coming in for training in our Presentation Labs. There is something about the smell of fresh coffee and posh biscuits that we just can’t resist.

Couple that with a great bunch of customers as well and we’re really onto a winner! We recently had the pleasure of working with a lovely team from Jaga Heating Products.

The Jaga team consisted of Project Managers, Technical Consultants and Sales Managers who all received our two-day training course which focussed on equipping them with new strategies and approaches for both the preparation and delivery of their presentations.

Every aspect of the programme was tailored to the team’s day-to-day needs, from the sector specific scenarios we asked them to prepare and present back, to the slides they used to present with.

This approach allowed us, and more importantly them, to see real-time, instant transformations to their presentation delivery. The methods and approaches shared were put into practice during the training and not forgotten about the minute they left the session.

One of the team was delivering a presentation the very next day and reported back to us that he had found himself with a new spring in his step.

“I have a new found confidence, not only in my presentation skills but also in the content that I am delivering.

The optimised presentation and new delivery methods taught during the training, mean that I have really been able to give the presentation my all. Thanks Eyeful”

In terms of ROI, the senior management confirmed that the training programme had delivered beyond expectations, reinvigorating the team and equipping them with new skills that were already being put into practice.

One of the team loved The Presentation Labs (and the biscuits) so much so that he popped back in for a second visit and kindly gave us the great feedback in the video below…

To find out more about our Training Courses or to visit The Presentation Labs for yourselves then please drop me a line, I would love to hear from you.

All of our training can be delivered onsite in our Presentation Labs, at a venue of your choice, or via a variety of other methods, including video and online resources. Whatever works best for you, although we do not take responsibility for the quality of any other venues biscuits, only our own!


The First Step To A World Beating Presentation

Friday, September 25th, 2015 by Matt<

It’s such a terrible feeling when you’re stood in front of your audience and things just aren’t going well, you get that knot in your stomach, your palms go sweaty and from nowhere a stutter appears.

It’s so frustrating when you genuinely know your stuff, but for some unknown reason, you just can’t get your audience to understand that you are genuinely trying to help them. That’s one kind of awful presentation experience.

But there’s an even worse one…

Where the presentation goes great, but for some illogical reason the audience isn’t interested in following your call to action.

Where did you go so wrong?

Well, this is where Eyeful can help, we offer a completely free Presentation Healthcheck Service.

All you need to do is email us your presentation and one of our expert presentation consultants will give you a call back to get the full picture of what you’re trying to achieve.

They will then fully review your slides and figure out where your presentation isn’t working as well as it could and provide you with invaluable feedback to take your presentation to the next level.

The next level being where your presentation’s key messages flow effortlessly, visuals look impressive and you stand head and shoulders above your competition.

Getting your Presentation Healthchecked won’t cost you a dime, so what are you waiting for? Just send your presentation over and we’ll get to work on suggesting how to make it the very best it can be…


Monday, September 7th, 2015 by Matt<

When you’ve worked so damn hard getting an audience to your online presentation, seeing people disconnect 1 by 1 is soul destroying…

You need to face it, you’re up against the big guns…

Outlook is on their other screen and the lure of Facebook on their phone is dragging your audience’s attention away…

The only person that can change this is you – you need to give a presentation that keeps your audience intrigued, interested and engaged right the way through.

Eyeful can help you do this.

Join Eyeful’s MD and acclaimed author of The Presentation Lab, Simon Morton, as he shares the trade secrets, the science and the new approaches through the 5 SIMPLE STEPS TO COMPLETELY HOOK YOUR ONLINE AUDIENCE on Thursday 10th September 2015 at 11am BST…


Learn how to apply new techniques for understanding & engaging your audience

Discover how to think beyond PowerPoint when preparing your online tools

Find out how to gauge the success of your online session against predetermined measures

All of this will inspire you to create online presentations that connect you with your audience and lead you to the results your hard work deserves.

To sign up for the webinar just click here


Wednesday, August 26th, 2015 by Matt<

We continue Eyeful’s Tech Season this week and look at a scenario where you could use the presentation landscape to your advantage when planning and preparing for your presentation.

Scenario #3: A Sales Presentation To Be Distributed To An Entire On The Road Sales Team


This is a common type of presentation and one that requires thinking ahead more than any other.

As always start at stage 4 and work backwards, put your audience at the forefront of you mind. Let’s imagine your team are sales representatives in company cars who attend small sales meetings with prospects in varying locations.

Usually in the prospects office, with 1 maybe 2 people whilst having a coffee. This puts us in the Informal segment.

Also, time is critical, the more important the prospect the less time you have, so this must be considered at the presentation creation stage.

Into stage 3, what piece of hardware are they going to use?

With a small office, a small audience and probably very limited time, your prospect isn’t going to appreciate waiting while a laptop and a projector are set up, before being taken through the bog standard company sales presentation.

It’s time to create and deliver smarter presentations.

A web presentation can be useful for access on the road, but be very careful not to rely on someone else’s internet connection and always, always have an offline back-up.

A smartphone is ok, if the screen is big enough. But on the whole they aren’t, even an iPhone 6+ with its gigantor screen is a bit on the small side compared to a full size iPad.

The best piece of tech here is the tablet, an iPad or Samsung Galaxy being the most popular devices.

Overall in the situation described, your sales teams two main weapons are their conversation skills and a tablet presentation that has interactive navigation.

I mentioned earlier that time in these type of meetings can be on the low side. So does your prospect really want to know every little detail about your company?

Well, they might, maybe they want to get into the nitty gritty of your products before finding out more about you ethos and reputation.

This is where interactive navigation is your best friend, forget the old fashioned click through presentations where you have to ask them to hang on a sec while you skip through all the ‘about us’ slides.

A menu with interactive navigation will allow the sales person to start the conversation, assess then and there where it’s going and tap effortlessly to the areas the prospect wants to talk about.

This gives the prospect an element of control and the sales person the flexibility and the power to go with it.

I really hope you’ve found this Tech Season scenario useful and that you can put the Presentation Landscape into good use on your presentations in the future.

If you need any help with anything though, you know where we are.

8 Awesome Innovation Designs

Wednesday, August 19th, 2015 by Matt<

It’s that time of year again, where the Eyeful design team proudly unleash their innovation projects to the world!

Over the past couple of months, every ounce of downtime they’ve had, has seen them get their heads down and work on their individual pieces ready for this moment.

The brief was to take a piece of audio from a movie, book, story or a poem and to create a visual version.

And boy have they delivered… prepare to be wowed and amazed at what can only be described as ‘visual masterpieces’.

All 8 are packaged up below for you to peruse, share and save for future inspiration.

Enjoy and don’t forget to vote for your favourite…



The Eyeful Rebrand – The MD’s Perspective

Tuesday, July 28th, 2015 by Simon Morton<

The eagle eyed amongst our readership will have noticed we’ve had a bit of an overhaul of our look and feel.  Everywhere you look, from our website to our proudly presented studio artwork, has succumbed to the gentle spit and polish refresh of our branding.

The overhaul of a company’s look and feel is, by it’s very nature, disruptive. 

From the marketing team who has the thankless task of going through each and every piece of collateral with a fine toothcomb to ensure ‘new brand’ compliance through to the sales team cleansing their briefcases (both electronic and physical) of all ‘old brand’ content.  Of this while the rest of the business wrestles with new fonts, new rules and email signature formats.  It’s a time consuming and frequently frustrating job.

In our case, the stakes are a whole bunch higher.  Eyeful is a business that’s built a reputation (and a rather successful book) off the back of getting visual communication right.  In short, we couldn’t afford to mess this one up.

So why do it? 

Wouldn’t it be simpler just to jazz up a few bits here and there (akin to adding a few scatter cushions to a tired room layout) rather than going hell for leather and overhauling everything?  The simple reason is that businesses evolve (or at least the successful ones do).  Eyeful started off life in my back bedroom 11 years ago because I was quite good at PowerPoint and wanted to use this skill to improve the quality of business presentations in the Oxfordshire area.  A laudable if slightly limited aspiration.

Jump to today and we find ourselves supporting businesses of all sizes across the globe.  We’ve developed presentations that have been delivered to Prime Ministers, Presidents and Business Icons.  Clients now come to us to support them on their message, story and structure as much as they do their PowerPoint visuals.  They turn to us for advice on new technology, for training across the entire gamut of presentation skills and as a sounding board for when everyone around them has resorted to business speak.

We needed a look and feel that reflected these changes, to mark the evolution of the business from over excited PowerPoint geeks to fully rounded presentation experts.  The time had come.

So what’s changed?

Well, rather than hide our consultancy credentials under a bushel, we’ve proudly brought them to the fore.  Our new branding reflects the conversations we have every day with decision makers across a whole range of businesses, from the founder of a start up through to the C-suite of international organisations.  We deliver greater presentation success by adding greater value earlier on in the process – that’s the power of the consultancy.

Equally we’ve upped the ante in terms of promoting our successful but criminally low key training services.  What was once an adjunct to our attention grabbing design services now has equal billing (and about time too).  Our training is underpinned by the ideas in The Presentation Lab, a book that was written with the avowed intention of changing the way people approach presentations.  At this very moment, someone somewhere is dipping into a local language edition of The Presentation Lab (most recent edition – Korean!) and taking the new ideas into their business.  The mix of excitement, pride and sense of privilege that comes from this is huge…and our relaunched training is the manifestation of this mission to make a difference to presentations somewhere in the World everyday.

In short, we’ve evolved (some may say matured) into a business that recognises that when we get it right for a client, the result is so much more than a set of better looking slides.

We deliver engagement that informs decisions that prompt real change.

It’s a privilege we take seriously…and it’s about time our branding reflected this.


Yet despite all the change, some things remain the same…

Our passion for the power of presentations remains at the core of what we do.

This is not some blasé statement – we’ve seen it happen.

We’ve seen new ideas adopted with enthusiasm and vigour within organisations, sales teams transformed when armed with the right collateral mix and nervous presenters transformed into powerful storytellers. 

It’s this metamorphosis, driven by our well established methodologies and experience, that continues to fuel the Eyeful team.  In short, it’s bloody exciting.

Now this might all sound a little, um, zealous…and you’re probably right.  We take pride in the impact a little bit of Eyefulocity can have on a presenter, a message or a visual and we’re not going to start getting embarrassed about it now.  As such, regular visitors should still recognise the Eyeful tone of voice, the ‘so bad it’s good’ scattering of puns and a willingness to share our news ideas and whimsy.

It all boils down to a passion for the power of presentations.  No matter how we package it, that’s what we stand for…and our hope is that a little of the excitement that fills the halls of ‘Eyeful Towers’ rubs off on visitors to the Labs, our website or one of our workshops.  So please enjoy the new site, tell us what you like (and, more importantly, what you loathe) and we’ll continue to develop it with you very much in mind.

Between us, we can make presentations truly deliver.

On behalf of audiences everywhere, thanks for taking the time to have a mooch,