Archive for the ‘General information’ Category

Bite-size Advice on Each Stage of the Presentation Process

Monday, May 22nd, 2017 by Matt<

Last week it was Learning at Work Week. To mark this national event each day we shared lovely bite-sized pieces of presentation insight relating to every stage of the presentation creation process…


We started off with the most important part of any presentation – your audience. To help you focus your presentation on your audience, we shared our fantastic Audience Heatmap Generator. This is where you can generate some great insight into your own audience, as you receive an informative Audience Heatmap.  This offers some brilliant advice on what content is going to best encourage your audience to follow your call to action.


We shared our Key Message Headline presentation structure, which is a hugely popular communication structure widely used in journalism, education and business…

Story Visualisation

Eyeful’s presentation consultant Luke Riordan provided his views on why it’s important to start presentations on paper, whilst our key message visualiser Samantha Potter gave a lesson in storyboarding, in her guide to presentation visualisation.

PowerPoint PowerHacks

Our PowerPoint PowerHacks offered six of the best time saving tips our expert presentation designers live by every single day…

Presentation Delivery

We sat down with Eyeful MD Rob Bailey and recorded a podcast on his 5 Golden Rules for delivering more engaging presentations.

Presentation Leave-Behinds

We ended the week with a reminder that even when your presentation is over, it lives on in your audience’s mind. If you don’t support them with an effective presentation leave-behind, their memory could distort your key messages in all kind of ways… To help with this we shared 4 perfect presentation leave-behinds that will keep your message clear for any type of audience.

Visit our dedicated page and gain access to all of this great insight and give your next presentation a much higher chance of success…


Friday, May 19th, 2017 by Matt<

Interactive presentations are without a doubt one of the most powerful and versatile types of presentation available…

Most PowerPoint presentation designs are linear, they start on slide 1 and the presenter clicks through slide by slide until the end of the presentation. This is absolutely fine for a traditional lecture style presentation, however doesn’t allow for audience interaction.

An interactive presentation has a form of navigation not dissimilar to a website. Usually with either a menu slide or a pop-out menu that allows you to jump straight to the slides you wish to deliver.

Useful for repeat delivery of formal presentations…

If you deliver the same presentation over and over again, and find yourself removing slides or moving their order each time you present… well, bravo for tailoring your presentation to your audience, but you might not need to.

You could simply create one main presentation that you tailor as you present. This is where you would use interactive navigation to dip into hidden content if that’s where the topic of conversation goes…

If you don’t want to talk about something, you would simply avoid clicking on the link and carry on through the presentation.

As if you have 3 topics on a menu slide and you only want to present the detail of one of those. Then you can click on the one you want to talk about and jump straight to the slides relating to it, before returning to the menu. Then just move on through the presentation ignoring the subjects you don’t want to go into.

Useful in informal meetings…

Useful is an understatement. If you are heading into a one to one sales meeting with a prospect the last thing you want to be doing is firing up a laptop, loading up a linear PowerPoint and forcing your conversation down a pre-determined route.

Natural conversations ebb and flow in different directions. What you need for this type of engagement is an interactive presentation on a tablet device. This allows you and your prospect to discuss anything that they wish to. You can support your responses by easily jumping to the supporting set of slides.

Useful as a presentation leave-behind…

Some presenters print their slides out and leave them with their audience. However, slides that lack the context of the presenter run the risk of confusing the audience, which is not a good prospect if a key decision maker is reviewing your presentation after the event.

Interactive presentations allow you to build the presenters context into the presentation, meaning the same file that the presenter delivered can be shared with the audience after the event, without any loss of context.

The presentation itself works exactly as the original with the presenter’s words becoming available at the click of a button as per this example…

Create your next presentation interactive free of charge…

The next time we create a presentation for you, we’ll make it rich with interactivity at no extra cost. Check out our dedicated presentation leave-behind page or simply give us a call on +44 (0)1455 826390 for more details…
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Friday, May 12th, 2017 by Olivia Walsh<

May is National Walking Month, with 15th-19th being Walk to School Week for the parents among you.

As Europe’s leading presentation design agency we think walking and presentations go hand in hand.

Our CEO Simon Morton books a weekend off every year to go on a walking weekend, we’ve held management meetings in the great outdoors and who can forget the Eyeful charity trek over Dartmoor a few years ago!?

We love walking for a very simple reason, getting away from your everyday work environment and giving yourself chance to think about things and get a little clarity and perception is priceless – it’s probably our single biggest tip when it comes to preparing a presentation too…

We always advise anyone preparing a presentation to…

“Step away – grab a coffee, go for a walk, or find an empty room – anything that’s going to get you thinking about your presentation in a slightly different way.” – Rob Bailey, Managing Director, Eyeful Presentations.

If you have a presentation on the horizon, stick your work shoes into a bag, grab your most comfortable trainers and walk to work…

If that’s not practical, step away from your desk and simply head outside and take a walk this lunchtime…

To keep you company while you walk, Rob Bailey is releasing weekly podcasts with some expert presentation advice that’s perfect to take on board as you are walking…

To listen to today’s tip, just click play below and the podcast will automatically stream…


Friday, May 5th, 2017 by Matt<

National Stress Awareness Month has come to an end, but for many, the stress involved in creating presentations goes on.

It doesn’t have to be this way.

If you are prepping a presentation now…

Check out my blog 5 Steps To Remove Presentation Panic where I discuss the 5 key steps to take if a presentation is needed at short notice…

Step 1 – Prioritise Your Workload
Step 2 – Create A Message For Your Audience
Step 3 – Plan Your Content
Step 4 – PowerPoint Presentation Design
Step 5 – Rehearse

Follow these 5 steps and when you present and you will come across more authentically, look more professional and give all the hard work you’ve done the best chance to succeed.

If your presentation is already designed…

Send it to us and we’ll put it through its paces with our free Presentation Healthcheck service.

This is where an Eyeful presentation expert with years of experience will review your presentation against the three factors that determine its true effectiveness…

Look and Feel – is your presentation designed to a professional standard?

Messaging – does the clarity of your key messages shine through?

Structure – does your story come across in a logical and easy and memorable way?

Based on the information you provide, we’ll assess the strengths and weaknesses of your presentation and feedback to you in our comprehensive report.

If you would like to relinquish all of the stress…

Then this really is the easiest option of all. Just pick up the phone, dial 01455 826390 and we’ll connect you to a presentation expert who will take care of everything…

We’ll work out your key messages, form you a powerful story with strong messaging, before presentation designers create you an outstanding presentation…

A presentation that you will not only be proud to deliver, but one that will resonate with your audience and achieve the result you’re are looking for. Where’s the stress in that?


Thursday, May 4th, 2017 by Matt<

A long time ago, in a country far far away a film creator by the name of George Lucas gave us (in my opinion) the ultimate story – Star Wars.

Happy Star Wars Day!

I believe Star Wars is the ultimate story for a few reasons. Growing up in the mid 80’s the original movies were on every single Christmas Day that I can remember.

But, the event that really confirmed my love for Star Wars was when I awoke one Christmas morning to find the hallway floor decorated with lots of new Star Wars toys. They weren’t wrapped or even boxed, but laid in a sort of action scene mix of figures, space ships and other random vehicles from the Galactic Republic!

This is the everlasting memory of my childhood.

Great stories have that power to be remembered for a long time. This is why we use story-telling in our presentations and why on May the 4th 2015 I wrote a Star Wars related blog about how to make memorable content as part of your PowerPoint presentation design…

Like all good stories, it’s key principles remain the same years later…

There are lots of examples in Star Wars of memorable content. There’s the Death Star exploding (twice), the very first scene where the Star Destroyer comes into shot – and of course, who could forget Jabba the Hut!

There’s the moment in The Empire Strikes Back where Luke is hanging on by a thread, his hand just severed by Darth Vader’s light saber, who then twistedly asks him to join him on the dark side, because, “I am your father…”

Now that’s one heck of a plot twist, when your mortal enemy actually turns around and says, hey I’m your dad, let’s rule the universe together. It doesn’t matter if you’re 6 or 60 – that’s deep.

These kind of magic moments travel too. YOU can produce an ‘I am your father moment’ in your presentation and the audience will take note and remember it long into the future.

A word of warning though…

You’ve got to make your presentation story and your messages memorable, (we call this sticky content); not just to create a whiz bang moment.

Everyone in the world of presentations knows about Steve Job’s famous MacBook in an envelope. A very cool, very clever moment that everyone remembers. But what else do you remember about that?

The key message there was “This laptop is very, very cool, because it’s very, very thin.” Not that it has a great processor, a fantastic hard drive and outperforms every other laptop on the market. Nope, we know that, that laptop was very, very thin.

The way to make your content engaging and memorable, yet still resonating with your audience long into the future is through great storytelling!

And this is where the Star Wars story gets it so right, it has its jaw dropping “I am your father and have a very, very thin laptop in an envelope, join me on the dark side and it’s yours…” moments. But it’s the fact Star Wars takes you on a journey across the galaxy, this is what keeps audiences hooked and makes the whole thing ‘sticky’.

“By introducing a structure, story or narrative arc, you can give your message the opportunity to grow legs, travel and get shared time and time again.”
Eyeful CEO, Simon Morton in The Presentation Lab.

Get this right and your audience will be that version of me as a wowed 5-year-old walking amongst all my new toys and down the line they will still remember your presentation and your message – and that’s cooler than owning your own light saber. Zrrrrrrrrrrrrrrr

But if you don’t consider yourself George Lucas when it comes to crafting stories, then fear not – just get in touch – as our expert consultants are the Jedi Masters of creating sticky presentation story – as for them, the force is strong.


Tuesday, April 25th, 2017 by Matt<

It’s National Stationery Week so Eyeful are giving away free Storyboard Starter Packs to assist you to create stronger presentations in the right way…

Planning your presentations on paper and not heading straight to the PowerPoint presentation design stage, is the best way to create a more effective and more compelling presentation.

For example here at Eyeful, we always start by planning and structuring your presentation’s story on paper, which is why our storyboard pads are so useful…

Our tried and trusted Presentation Optimisation process starts with a workshop where we really get to the heart of why you are presenting. We would ask many challenging questions, analyse the profile of your audience and decipher what key messages will inspire them into following your call to action.

The messaging of your presentation will then be structured into a story flow, which is essentially the chapter headings of your presentation. This ensures your important key messages are delivered to your audience via a story that they will remember.

With your story in place, we then visualise in an interesting and engaging way, keeping well away from typical ‘Death By PowerPoint’ presentations…

This is where the Eyeful Storyboard Starter Pack becomes invaluable. This bundle contains a storyboard pad, set of pencils, eraser and a helpful guide to give you advice and inspiration on how to visualise your key messages.

We asked Eyeful’s presentation expert Luke Riordan for his thoughts on how the Eyeful Storyboard Starter Pack could help improve your presentations…

Request your free Eyeful Storyboard Starter Pack now… 


Thursday, April 13th, 2017 by Matt<

I was recently involved in an online meeting with our data marketing partners and invariably the meeting, (as they often do) turned into a presentation.

Unfortunately, our counterparts presented a very complicated and confusing spreadsheet full of hard data.

In their defence, they explained the story that the data told really well – even referring to it as a story…

But, who in reality fully engages with a page full of numbers?

We say this all the time (because it’s true), the audience is the most important stakeholder in any presentation. You need to produce presentation content that resonates and engages with them, and this has never been truer when it comes to data.

Yesterday’s presenter works with heavy spreadsheets every day, she knows them inside out. She is passionate about what they represent and could easily tell the story in the data.

Her audience (in this case, myself and two colleagues) aren’t overly familiar with these spreadsheets and couldn’t easily identify meaning within the data.  We were trying to follow her, whilst interpreting the spreadsheet.

So, when it comes to hard data and presentations remember, just because you can decode the matrix, it doesn’t mean your audience can.

If they only see noise on your slide, it doesn’t matter if you present it with all the passion in the world – you will lose them.

Therefore, we’ve pulled together some sound advice on how to keep your audience engaged when you are presenting data…

We all know that hard data gives a result, but if you can break down the process in a simple way, your audience will thank you for it.

You would be surprised, but even the smartest of audiences get confused when they’re trying to listen to what you’re saying and interpret a complicated graph from the back of an auditorium.

This table might look super simple, but just by adding a call-out graphic to appear on-click as you talk around one set of figures will help your audience stay focused and absorb the information.

With the new (INSERT) Icon functionality you don’t need any advanced PowerPoint training to produce slides like this…

Is there a simple way to turn your data into a graphic relating to the topic? Data that talks about volume of people might be an easy one, but think just how clear and simple this slide is for the audience to take this on-board.

Tell a story…

All data tells a story. It could be year on year improvement, impact of change, or anything. The point is this; if you are sharing it in your presentation, then it’s there for a reason. Identify that reason and make it part of your presentation’s story.

In our founder Simon Morton’s book, The Presentation Lab, Simon advises the 3 steps to data visualisation in your PowerPoint presentation design…

  1. You need a strong message around which to build your story.

  2. This message needs to be supported with relevant content.

  3. This content needs to be visualised in a way that connects with your audience.

When you take this approach, you can turn your data into a powerful and engaging presentation story…

Good luck in making your data work harder in your presentations, if you would like it to really resonate with your audience then please do just give us a ring…


Thursday, April 13th, 2017 by Matt<


Wishing you a very Happy Easter from The Eyeful Team!

If you haven’t already been thinking about the amount of chocolate you’ll be consuming this weekend, here is an infographic style animation created by one of our designers Paula, that might get you thinking…



Friday, April 7th, 2017 by Matt<

Presentations can unfortunately be synonymous with stress. It’s why Eyeful, Europe’s leading presentation design company, exists. We are in business because our presentation creation service removes the stress and headaches around creating an effective presentation that gets you a result.

As part of our National Stress Awareness campaign, we are sharing some great ideas and best practices to hopefully help you deal with a little of the stress and worry associated with presentations.

Worries such as ‘will my presentation achieve its objectives?’ or ‘will it deliver the ROI results that are required?’

To make sure your concerns don’t become a reality, simply submit your presentation to the Eyeful presentation healthcheck.

Will my presentation achieve its objectives?

If your presentations aren’t delivering results, this can of course be a stressful and worrying time, and it’s important to tackle this before any further opportunities go to waste.

The first part of the Eyeful presentation healthcheck is a short questionnaire which will generate you a high-level audience heatmap…

Your heatmap will get you thinking about your audience’s needs and help you to start putting these above your own.

This means you will be on the way to creating an ‘audience centric’ message which is the key building block to any good presentation. After all, nobody enjoys sitting through soulless, horribly generic presentations that they don’t connect with – this is a key reason why presentations fail.

Delivering a presentation that speaks to your audience and gains a genuine connection with their needs is the ultimate key to presentation success. But this is only the start…

Will my presentation deliver the ROI results that are required?

To really deliver the ROI your business needs, your presentation needs to be on song in a number of ways…

It can’t simply look good but have no clear message or structure…

If you have a great message, but a poor structure and a design stuffed with text and bullet points, your presentation just isn’t going to get the traction your effort deserves.

This is why an Eyeful presentation expert with years of experience will review your presentation against the three factors that determine its true effectiveness…

Look and Feel – is your presentation designed to a professional standard?

Messaging – does the clarity of your key messages shine through?

Structure – does your story come across in a logical and easy and memorable way?

Based on the information you provide, we’ll assess your presentation’s strengths and weaknesses and feedback to you in the form of a comprehensive report.

This report will also detail any missed opportunities, which will be good ideas and best practice advice, that we in our professional opinion believe will help to strengthen your presentation and give it an even greater chance of success.

So, if you’ve ever sat there staring at a PowerPoint, getting more and more stressed as you wonder where to start…

…at least now you’ll have some firm direction in what needs doing.

Or, you could just give Eyeful a ring on +44 (0)1455 826390 and we’ll make the whole process of presentation creation a stress-free experience…


Tuesday, March 21st, 2017 by Richard Tierney<
As I was recently inviting speakers to submit ideas for a TEDx talk, the question has come back: “how does a TEDx talk differ from a normal presentation?”

Firstly, I suppose I should say there is no “normal”, a sales presentation differs from a Keynote, this differs from an after-dinner speech, and this is different again from a motivational talk. What unites them all is an understanding of the audience, and what’s in it for them.

However, that’s a very incomplete answer so, allow me to share something of a little more use for your business presentations…

Many TED talks I have watched use quite a specific structure…

• Shocking opener
• Personal Story
• A bit of detail
• Link back to personal story
• Idea worth spreading

Whilst this structure is specific for TEDx presenters, it’s quite possible to apply this to your business PowerPoint presentation designs, and this is how…

Shocking opener
As I say in my book, (apologies for the blatant plug!) any presentation needs to start with something that really grabs the audience’s attention. Watch almost any TED Talk and you’ll see what I mean.

The thing to consider though, is that TED talks generally focus on extremely (non-business) thought provoking topics… so your presentation needs to find a suitable business angle to grab your audience’s attention immediately.

In my book, I took inspiration from Graham Davies rather excellent book, The Presentation Coach (imitation, with suitable attribution, is the sincerest form of flattery). Graham suggests that there are three elements to any presentation opening…

1. Establish the speaker’s credibility
2. Make the benefit to the audience crystal clear
3. Use an attention-grabbing statement

TED presenters have the luxury of existing credibility and the audience’s benefit is taken as read, all they need to do is be audacious in their opening real-world statement. As a business presenter, you need to state your credibility and benefit more explicitly.

Personal Story
The TED presenter will tell a personal story which might not immediately be connected to the opening. But it will usually be very personal. Growing up with a sister who suffered from …. Seeing my father bought down by …. A bit of tragedy seems all too often to creep in here.

A business presenter might not want to make things too personal… it really depends on how well you know your audience. If you are unsure of what tone to take, then Eyeful’s free Presentation Healthcheck service will provide you with an Audience Heatmap profile which helps you to analyse where your audience sit in terms of their visionary, factual and emotional bias…

A bit of detail
Now it’s time for the science – the clever stuff. In this section, you even get to brag a little. The important thing here is that although you know enough to fill several encyclopaedias, you just need to include the bits that the audience needs in order to understand what you’re talking about.

This advice applies to all presenters, TED or business…

Consider how long you have to present, this must be the driving factor that helps you filter out the noise and deliver only the key facts that will inspire your audience most…

Link back to personal story
This is where the audience should have the ‘Ah Ha! Moment’. Tie it all together and make the audience understand why you personally care so much about this topic. How does it affect your story? And how does it affect your business audience?

Idea worth spreading
This is the point of any TED talk. The presenter tells the audience the idea they want to spread and – by now – they should understand why it matters.

For the disconcerting business presenter, this is the call to action. This is your chance to tell your audience in crystal clarity what they now need to do to ensure they benefit from your solution and your presentation achieves your objectives.

Remember, this presentation structure is an observation from TED Talks, it’s a guideline, not a rule.

If you’re not sure it will work for your business presentation, fret not. Myself and the other consultants at Eyeful have an understanding of presentation structure that can make any presentation successful. Just get in touch and let’s chat about your next important presentation…

Richard Tierney is a senior presentation consultant for Eyeful Presentations in the UK.
Richard supports some of the UK’s biggest brands through Eyeful’s Presentation Optimisation TM process, ensuring they deliver the best possible presentation experience.

You can contact Richard on 01455 826390 or via email at