Archive for the ‘General information’ Category

A COMPELLING PRESENTATION STRUCTURE INSPIRED BY TED

Tuesday, March 21st, 2017 by Richard Tierney<
As I was recently inviting speakers to submit ideas for a TEDx talk, the question has come back: “how does a TEDx talk differ from a normal presentation?”

Firstly, I suppose I should say there is no “normal”, a sales presentation differs from a Keynote, this differs from an after-dinner speech, and this is different again from a motivational talk. What unites them all is an understanding of the audience, and what’s in it for them.

However, that’s a very incomplete answer so, allow me to share something of a little more use for your business presentations…

Many TED talks I have watched use quite a specific structure…

• Shocking opener
• Personal Story
• A bit of detail
• Link back to personal story
• Idea worth spreading

Whilst this structure is specific for TEDx presenters, it’s quite possible to apply this to your business PowerPoint presentation designs, and this is how…

Shocking opener
As I say in my book, (apologies for the blatant plug!) any presentation needs to start with something that really grabs the audience’s attention. Watch almost any TED Talk and you’ll see what I mean.

The thing to consider though, is that TED talks generally focus on extremely (non-business) thought provoking topics… so your presentation needs to find a suitable business angle to grab your audience’s attention immediately.

In my book, I took inspiration from Graham Davies rather excellent book, The Presentation Coach (imitation, with suitable attribution, is the sincerest form of flattery). Graham suggests that there are three elements to any presentation opening…

1. Establish the speaker’s credibility
2. Make the benefit to the audience crystal clear
3. Use an attention-grabbing statement

TED presenters have the luxury of existing credibility and the audience’s benefit is taken as read, all they need to do is be audacious in their opening real-world statement. As a business presenter, you need to state your credibility and benefit more explicitly.

Personal Story
The TED presenter will tell a personal story which might not immediately be connected to the opening. But it will usually be very personal. Growing up with a sister who suffered from …. Seeing my father bought down by …. A bit of tragedy seems all too often to creep in here.

A business presenter might not want to make things too personal… it really depends on how well you know your audience. If you are unsure of what tone to take, then Eyeful’s free Presentation Healthcheck service will provide you with an Audience Heatmap profile which helps you to analyse where your audience sit in terms of their visionary, factual and emotional bias…

A bit of detail
Now it’s time for the science – the clever stuff. In this section, you even get to brag a little. The important thing here is that although you know enough to fill several encyclopaedias, you just need to include the bits that the audience needs in order to understand what you’re talking about.

This advice applies to all presenters, TED or business…

Consider how long you have to present, this must be the driving factor that helps you filter out the noise and deliver only the key facts that will inspire your audience most…

Link back to personal story
This is where the audience should have the ‘Ah Ha! Moment’. Tie it all together and make the audience understand why you personally care so much about this topic. How does it affect your story? And how does it affect your business audience?

Idea worth spreading
This is the point of any TED talk. The presenter tells the audience the idea they want to spread and – by now – they should understand why it matters.

For the disconcerting business presenter, this is the call to action. This is your chance to tell your audience in crystal clarity what they now need to do to ensure they benefit from your solution and your presentation achieves your objectives.

Remember, this presentation structure is an observation from TED Talks, it’s a guideline, not a rule.

If you’re not sure it will work for your business presentation, fret not. Myself and the other consultants at Eyeful have an understanding of presentation structure that can make any presentation successful. Just get in touch and let’s chat about your next important presentation…

Richard Tierney is a senior presentation consultant for Eyeful Presentations in the UK.
Richard supports some of the UK’s biggest brands through Eyeful’s Presentation Optimisation TM process, ensuring they deliver the best possible presentation experience.

You can contact Richard on 01455 826390 or via email at info@eyefulpresentations.com

THE POWER OF VISUAL SUBTEXT; INSPIRATION FROM TESCO

Friday, March 10th, 2017 by Matt<

Here at Eyeful we love it when we find articles or content that resonate with our passion for presentations… We found ourselves reading with admiration Tesco’s recent marketing campaign “Food Love Stories”

“We’ve always taken great pride in the quality of our food and we know how good food brings people and families together. So this January, we’re launching ‘Food Love Stories brought to you by Tesco’, a campaign which puts food at the very heart of our business and tells the stories behind the meals we all make for those closest to us.”
Michelle McEttrick, Group Brand Director, Tesco

We are huge advocates of using story to deliver key messages to your audience, just see our Story Season page for the proof!

It’s the simple but very effective use of (seemingly) real stories to deliver key messages that presenters should take note of when preparing your PowerPoint presentation designs in the future.

The Tesco adverts are perfect examples of this in action. But like a presentation, it’s not just the words being spoken by the presenter that deliver the message.

Let’s take one of the Food Love Stories as an example… David’s ‘Hot or Not’ Chicken Curry

The story is simple, David met his wife 15 years previously and discovered that she loves spicy food, he fibbed and told her he did too, and ever since has been making her his chicken curry – even though he hates spicy food!

It’s personal, it’s part of a love story which means the audience buy in by relating to the situation in their own lives…

As David tells his story, his words are akin to a presenter telling a story that we the audience can relate to and therefore connect with.

What’s really clever here is that David doesn’t mention Tesco. His words tell one story whilst the visual subtext tells another…

A simple city landscape helps you relate as this could quite possibly be your street, or a street nearby…

As David follows a Tesco employee through the store to find an ingredient, the subtext of the visual reinforces to us that Tesco colleagues are helpful…

Without being overtly obvious, this shot is critical as it really drives home the family connection that almost anyone can relate too…this is one of the key messages of the campaign.

The actual cooking section of the video looks easy; we don’t see any of the prep work – we only see the easy fun parts, it’s all very relaxed and re-enforces the message that this Tesco campaign is making it easy for you to cook good food.

Ah… the wine shot! Again, the visual, not the words, drive home the message that Tesco can help you create a nice, romantic meal for you and your other half all in an easy way with the support of Tesco.

This series of adverts aren’t just clever stories, there is a complete experience for the viewer. You can find ingredients and methods on how to cook the different meals and find Point Of Sale material within Tesco stores where you can quickly grab all of the ingredients from one convenient location.

Your presentations need to be a complete experience for your audience too. Your presentation visuals need to convey the right messages and context, your presenter needs to deliver with passion, knowledge and the right level of enthusiasm and your audience need to feel a connection with your presentation.

Tesco’s campaign drives home to the audience that they can be inspired to recreate this situation easily just by going to Tesco.

Heck, it’s worked on me, I’ve just been out and bought all the ingredients for David’s ‘Hot or Not’ Chicken Curry!

You can’t help but applaud the Tesco team for this series, they are a prime example of using story and visual subtext to deliver simple, yet strong key messages to the audience in an all-round experience.

The question is how are you going to give your audience an excellent all-round experience in your next presentation? Pick up the phone or drop us an email to find out how…

In the meantime, I’m off home to cook a curry…

ARE YOUR PRESENTATIONS FAKE?

Wednesday, March 1st, 2017 by Matt<

Fake news is a big story (pun intended) right now…

Especially when it comes to Donald Trump, on one hand he is complaining that CNN have broadcast and Buzzfeed have written fake news stories that show connections between Trump and Russia…

On the other, Helen Lewis, deputy editor of the New Statesman appears to believe that fake news released on Facebook in the run-in might be a main reason why Trump (somewhat controversially) made it to the White House…

Other reports state that fake news ‘probably’ had nothing to do with Trump winning the election. Some even end with a ‘scouts promise’ (ok I made that bit up).

“Now there’s concrete data proposing that false news stories may not have been as persuasive and influential as is often suggested.”

Says Matthew Gentzkow, in the Stanford University News.

It’s getting harder and harder to know what’s fake and what’s real… As the article goes on to disclaim that, “the economists behind the research do not conclude one way or the other whether fake news swayed the election.”

Erm, so what was the point of the article and indeed the research if the outcome was, “erm we’re not too sure either way…”? Great.

Only this morning I saw a sponsored post on a social media site claiming that I could get (I won’t say what for legal reasons) something very expensive (for free) using a free government grant…

Technically speaking this isn’t fake news, unless I and anyone else who has seen this sponsored post decided to share it with all and sundry. And, why wouldn’t you? On clicking to read more the offer practically states you will qualify if you have the ability to breath in and out!

It all sounds a little bit too good to be true, the webpage it links too doesn’t seem genuine (although it’s hard to tell) and I can’t find any such mention of the government grant anywhere else on the net…

My fake news alarm bells are ringing pretty loud!

Misleading journalism and potentially misleading Facebook adverts to one side… have you ever stopped to think if your presentation is fake?

No, I’m not questioning your integrity as a presenter, but the fact is that most PowerPoint presentation designs are provided to the presenter, as opposed to the presenter themselves writing the content.

In fact, it’s an unfortunate and well known fact to us here at Eyeful, that many (far too many) people and departments seem to have a say in a company’s presentations…

Product want to add in absolutely everything about why the product is great and how it works…

Marketing want to make it on brand and compliant…

Sales just want to make it sell…

The poor presenter just wants to be able to decipher what’s on the slides and not look daft presenting what is essentially a complex hash of information that he or she had little to do with creating.

It’s high time presenters took back the ownership of their presentations. This won’t just make sure their content is true and accurate, but it will also ensure its messaging and structure is a lot more aligned with the presenters aim.

If you create a presentation about a topic you are both familiar with and passionate about, you stand a much higher chance of delivering in a credible manner.

We’ve all been in those presentations where the presenter says the right things, probably honest things, but they sound like they’re regurgitating the same thing for the thousandth time…

This puts as much scepticism in an audience’s mind as an advert stating you can earn £6000 per hour by working from home. Guaranteed.

If you agree it’s time to start from fresh and create a new presentation that you can deliver with an honesty and integrity that can’t be faked… Then Eyeful can help.

We can construct you a new presentation that has a structure aligned with your business goals, that has authentic stories (of your own) which will help you to inspire your audience to follow your call to action… and this I know is true, because I’ve witnessed it many thousands of times since I joined Eyeful in 2009!

In the meantime, I’m off to apply for the best offer I’ve ever seen…

Fashion Inspiration For Presentations

Friday, February 17th, 2017 by Matt<

Eyeful’s design team like to keep an eye on trends across multiple industries, pulling together wide-ranging inspiration to keep your presentations fresh and engaging.

With London Fashion Week starting today, we wanted to share Lorna’s take on Spring Summer 2017 trends; not only showing you what’s in style, but how to build these styles into your PowerPoint presentation design through some handy tutorials…

If you would like to make your presentations more in vogue (and combine style with powerful messaging) then please do get in touch…

I DON’T DO POLITICS…BUT I LOVE A GOOD STORY

Friday, January 20th, 2017 by Simon Morton<

For many years I’ve made it a policy not to talk politics in the workplace.   When conversation in the kitchen turns political, I either quietly retreat or look to move the topic onto something less divisive (money, religion, football teams).

Strange then that my first blog of 2017 should focus on a politician – President Barack Obama.  As the World prepares for the inauguration of Donald Trump, we’re reminded of the many faces of Obama. 

Fun Obama

Serious Obama

Controversial Obama

…and Obama the Orator.

No matter what your politics, it’s difficult not to recognise his ability to engage an audience, clearly state a message and then deliver it with focused passion.  This ability to connect with audiences goes deeper than the natural charisma required of any prominent politician – much of his success came from the fact that President Obama and his speechwriting team worked damned hard at it.

The web is littered with analysis of his presentation style, timbre and speech rhythm…and I have no intention of adding to what has already been said.  There is one element of his presentation style that I do feel is worthy of celebration – his storytelling.

Take a look at the following video of his ‘Fired up, ready to go’ story.

Through one story, he engaged and enthused his supporters.  He demonstrated a humility on the campaign trail and, a rarity among politicians, used it to show that he was fallible.   That’s right – the man who aspired to lead the World’s most powerful country wanted to show that he didn’t have all the answers and was learning lessons every day.

If the outgoing POTUS valued and used the power of storytelling ignite audiences and prompt change, don’t you think it’s worth trying to weave story into your next presentation?  Just a thought…

 

 

#PRESENTBETTER – POWERPOINT POWERHACK – SAVE AS A PPT SHOW

Wednesday, January 18th, 2017 by Matt<

#PRESENTBETTER – POWERPOINT POWERHACK – SAVE AS A PPT SHOW

If you find yourself wishing that you could email a presentation to someone and it would open in play mode as soon as they click (and be a lot harder to edit) then here’s a great PowerPoint PowerHack tip from one of Eyeful’s senior presentation designers

Stay tuned for another PowerPoint PowerHack soon…

Merry Christmas

Monday, December 19th, 2016 by Matt<
…from The Eyeful Team

#Presentbetter The Grape Escape

Monday, December 12th, 2016 by Matt<

Festive greetings from the team here at Eyeful.

With all the old Christmas movies now in full flow, we thought we’d share our designer Helen’s delightful take on an all-time classic…

(With stop motion presentation experimentation in mind) this is The Grape Escape…

#Presentbetter

#PresentBetter Eyeful in Black & White

Monday, November 21st, 2016 by Matt<

#PresentBetter Eyeful in Black & White

We help businesses like yours deliver world-class presentations that get results.

In 100 seconds, this is Eyeful in black & white…

#PresentBetter

#PresentBetter Saving time with PowerPoint animation

Monday, November 14th, 2016 by Matt<

#PRESENTBETTER SAVING TIME WITH POWERPOINT ANIMATION

If you find yourself spending ages fiddling with PowerPoint, here’s a great time-saving tip from one of Eyeful’s senior presentations designers…

#Present Better

Happy animating,

Team Eyeful