Archive for the ‘Simon Morton Speaking’ Category

SALES KICK-OFF SEASON: THE SECOND SECRET TO SALES KICK-OFF EVENTS

Friday, January 13th, 2017 by Matt<

With Christmas now a far off memory and work well and truly back underway, Eyeful’s sales kick-off season continues to offer insight and advice for anyone organising such a huge event.

Sales Kick-Off events aren’t the easiest things to arrange, they can extremely expensive to set up, you need to take your people off the road and of course there’s a whole heap of opportunity at risk if it all goes, well, a little bit flat.

To make sure this doesn’t happen to your sales presentation design and messaging, Eyeful’s CEO Simon Morton now shares the second of his 5 Key Secrets To Successful Sales Kick-Offs…

If you or someone you know are involved in your company’s sales kick-off, then please do check out our dedicated sales kick-off page… You’ll find lots more information and advice, and you can even download Eyeful’s Expert Formula To Sales Kick-Off Events too… which is a really useful guide when planning these type of events.

SALES KICK-OFF SEASON: ARE YOU GETTING ENOUGH BUCK FOR YOUR BANG?

Friday, January 6th, 2017 by Matt<

This month at Eyeful, this presentation design company is all about one thing… SALES KICK-OFF EVENTS.

These rather huge proceedings are arguably the biggest deal in the sales director’s calendar (after the end of year figures) and Eyeful want to make sure yours doesn’t just go with a bang, but leads to a buck too… or to put it slightly more professionally; gets you a significant return on your rather heavy investment.

We know these events happen all year round, but for many large businesses January is the traditional time for kick-off events.

So, we’ve been hard at work, Eyeful’s CEO Simon Morton has helped lots of businesses over the last 12 years in creating really successful sales kick-off’s and he’s pulled together his best 5 pieces of advice for sales kick-off event organisers…

If someone in your business is currently working hard (and probably very late too) then be a friend and do them a favour by pointing them at our dedicated sales kick-off page

VIDEO: GREAT PRESENTATION ADVICE FOR ALL TECHNICAL EXPERTS

Thursday, November 24th, 2016 by Matt<

Lots of people think Technical Presentation are boring, over complicated affairs written by experts, only for experts.

But honestly you couldn’t be more wrong! Technical Presentations are awesome, they can be the most exciting, interesting and important types of presentation.

Programmers, engineers and scientists (to name just a few subject matter experts) are the people that change our world, making it better, safer and healthier.

So we salute you!

When it comes to delivering your Technical Presentations though it’s really important that your great ideas aren’t just heard and understood by the other experts in the room. They need to connect and convince all the decision makers to make your ideas become reality.

That’s why we created The Technical Lab, our one day training course in how to create the perfect Technical Presentation.

It’s a course that’s way more in depth than a generic advanced PowerPoint training day. It’s taught by Eyeful’s team of experts and it’ll show you how to turn complicated information into presentations that shine out a clear and consistent message to the entire audience.

If you would like to get a really good flavour for the kind of ideas and insight in the course check out the recording of our recent webinar:

The Technical Lab Surgery was just a few days ago and in it you’ll learn how to…

THINK – The importance of audience analysis is discussed, providing the science behind our Audience Heatmap technique; this will provide the tools for you to start presenting in a more engaging and impactful way.

ACT – Our Must, Intend, Like objective-setting process will help you reassess and focus on the overall goal of your presentation, and provide you with the best strategy for achieving it.

DELIVERBlended Presenting will introduce you to the concept of creating a presentation story that’s strong enough to get your message delivered, understood and retained, whatever the environment it needs to be delivered in.

The webinar is delivered by Eyeful founder Simon Morton, the author of the widely acclaimed book The Presentation Lab. So, this is a great chance to get valuable insight from Europe’s leading presentation expert.

It’s about making sure your audience acts and brings your ideas to life…

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WEBINAR INVITATION TO ALL TECHNICAL EXPERTS

Thursday, November 17th, 2016 by Matt<

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Technical Presentations have a bit of a reputation…

Many think they are boring, over complicated affairs written by experts, only for experts.

But here at Eyeful, we know the truth. Technical Presentations can be the most exciting, interesting and important types of presentation.

Scientists, Engineers, and programmers (to name just a few subject matter experts) are the people that change our world, making it better, safer and healthier.

We know how important you are…

So, when it comes to your presentations it’s essential that your amazing ideas don’t just talk to the other experts in the room but connect with the decision makers you need to convince to make your ideas become reality.

This is why we created The Technical Lab, our Fast Track one day training course in how to create Technical Presentations.

The Technical Lab is way more in depth than a generic advanced PowerPoint training day, you’ll learn the theory behind how to turn complicated information into presentations that shine out a clear and consistent message to the entire audience.

We are sharing some of the insights from this successful presentation training day in our forthcoming webinar:

The Technical Lab Surgery on Tuesday 22nd November at 4pm…

THINK – The importance of audience analysis is discussed, providing the science behind our Audience Heatmap technique; this will provide the tools for you to start presenting in a more engaging and impactful way.

ACT – Our Must, Intend, Like objective-setting process will help you reassess and focus on the overall goal of your presentation, and provide you with the best strategy for achieving it.

DELIVERBlended Presenting will introduce you to the concept of creating a presentation story that’s strong enough to get your message delivered, understood and retained, whatever the environment it needs to be delivered in.

The webinar is being delivered by Eyeful’s founder Simon Morton, the author of the widely acclaimed book The Presentation Lab. So, this is a great chance to get valuable insight from Europe’s leading presentation expert.

So, to join us on Tuesday, just register here and we’ll look forward to helping make sure your presentations help you turn your ideas into reality.

PRACTISING WHAT WE PREACH FOR VIDEO PRESENTATION PLANNING

Thursday, November 10th, 2016 by Matt<

I was recently tasked with composing a video presentation highlighting our CEO Simon Morton’s mission to promote the good name of Eyeful in our quest to rid the world of ineffective business presentations…

You see, Simon is regularly asked to share his insight and knowledge through business publications such as BBC Technology, Communication Director and Sales Initiative, and as a keynote speaker at events such as Microsoft Future Decoded, Citrix Webinars and the B2B Marketing Expo.

After staring at a blank page for a few minutes, it suddenly dawned on me that I should be asking…how would Eyeful set about assisting a client who needed help from a Presentation design company such as ourselves?

Suddenly everything became clear…

One of our expert consultants would take you through Eyeful’s tried and trusted Presentation Optimisation process…

Your objective…
We would start by considering your objective. What do you want your audience to do off the back of your presentation? My goal was to get Simon speaking and writing opportunities.

Your audience…
We would then analyse your audience. Who are they? What are their motivations? What are they looking for from you? We get the really deep insight by creating an Audience Heatmap like in this example…

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Get a free audience heatmap profile of your audience here

Which then leads to the big question…

What’s their problem?
Through an understanding of your audience we will challenge you to truly address the main challenges faced by your audience, before planning a presentation message and structure that clearly demonstrates how you are the absolute solution to those issues.

I established that my audience’s (senior editors of publications and event organisers) challenge was the need to generate high value content for a very senior business audience on a frequent basis.

Applying this insight to my script, I showcased how Simon’s experience and credentials make him a perfect source of content for their publication or event.

Prove it…
The next stage in our process is in convincing your audience that you’ll deliver on your promise…the all-important proof points. It’s all well and good proclaiming that you’re the answer to their prayers, but people aren’t just going to take your word for it.

So I pulled together a selection of the positive feedback that Simon received from his most-recent speaking and writing opportunities and applied these to my script…

Call to action…
So many presentations just stop at this point and don’t have any strong call to action – which is crazy. If your audience doesn’t understand what you want as a result of your presentation, then everyone’s time has been wasted – no next steps, no sale, no point!

We would always plan a very strong call to action into your presentation’s structure…

Once the structure of your presentation is defined, the messages and content debated, and the whole thing has been clearly storyboarded, we would hand it over to our world class presentation designers to bring the whole concept to life – which is exactly what I did, and they delivered me this amazing video…

We’ve already received several booking requests for Simon to either speak or write for publications in 2017, demonstrating what we already knew…the Eyeful way works…

To enjoy similar results with your own powerful presentations, just get in touch.

HOW TO CHOOSE THE RIGHT PRESENTATION SOFTWARE

Friday, September 9th, 2016 by Matt<

For so long presentation designers and presenters across our fine land have relied on one tool to create and deliver their presentations – PowerPoint.

And a great tool it is. But there are lots of presentation software available, PowerPoint, Keynote, Prezi and lots of different type of presentations; formal, interactive, video, device presentations… the list is endless.

Thankfully Simon Morton (presentation expert and CEO of this presentation design company) discusses all the presentation tools available and when to use them in his latest interview with Sticky Marketing’s Grant Leboff…

If presentation tech is your thing, keep your eye out for an upcoming blog revealing the 3 must have presentation apps for your new iPhone 7…
Until then, if you need any help with your presentations just get in touch…

EDUCATION SECTOR FINALLY REALISING THE IMPORTANCE OF PRESENTATIONS

Thursday, August 4th, 2016 by Matt<

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Most of the PowerPoint presentation designs that we create for our customers, and indeed the vast majority of the presentation training we deliver, is to the B2B sector. So it’s been very refreshing to see a college take a strong interest in their educational presentations.

Eyeful’s CEO Simon Morton recently made the trip to Hartpury College to deliver the short version of Eyeful’s Think, Act & Deliver Presentations Differently seminar.

Simon said, “It was lovely and quite a refreshing experience to be asked to speak at Hartpury College’s Teaching and Learning Conference, and to actually have the opportunity to help with the development of the lecturers and teachers at the college. I’m a strong believer in the importance of young people being properly educated in all aspects of presentations, especially in the area of messaging and structure. So my thanks go to the college for this opportunity.”

65 lecturers and teachers attended Simon’s seminar, which kicked off Hartpury’s teaching and learning conference. Simon’s keynote session was based on some of the ideas and concepts from his acclaimed book, The Presentation Lab, where he discussed some of the elements that go into the 3 key stages of presentation creation.

Hartpury’s Head of Teaching and Learning of Higher Education, Kate Mori, added, “Simon is an internationally recognised expert on presentation skills and a high-calibre speaker, so we were extremely lucky to have secured him for our event. The feedback from the session has been terrific! Staff really enjoyed it and I think feel liberated to ditch a squillion slides and concentrate on the message.”

If you have an upcoming event and would like Simon to share some of his renowned presentation expertise, just give Olivia Walsh a call on 01455 826390…