Archive for the ‘Video’ Category

NATIONAL STRESS AWARENESS MONTH: 5 STEPS TO REMOVE PRESENTATION PANIC

Thursday, April 27th, 2017 by Matt<

We all know that sinking feeling you get when an email request from your big boss arrives asking you to present at the next quarterly meeting.

A positive and polite response “certainly, I would love to”, masks an inner monologue that screams “are you kidding me?!”.

You have two choices…

You can either hide in the stationery cupboard hoping that the presentation goes away (which it won’t), commit career suicide and refuse to present, or you can take a deep breath and meet this challenge head on like you do every other.

Take that breath, because we have your back.

At Eyeful we are used to presentation SOS requests heading our way and we tackle these by following a structured and sensible approach that is about using the time wisely and to maximum impact.

5 Steps To Remove Presentation Panic…

Step 1 – Prioritise your workload

Assess your to-do-list and push back anything that can be until after the date of the presentation.

Now assess honestly how many hours you can dedicate to your presentation preparation before dividing your time up percentage wise in the following 4 steps…

Focusing and prioritising your time will help to keep you calm and you’ll create a better, more effective presentation at the same time. It’s win-win.

Step 2 – Create A Message For Your Audience

Allocate 35% of your time early on to consider your presentation objectives (Must, Intend, Like).

Write these down and they will help you to identify the content and visuals that are truly engaging your audience and point them in the right direction.

Now profile your audience, a quick and easy way to do this is here in our free Presentation Healthcheck service.

An audience heatmap

With your objectives clear in your mind and your audience in focus (with an audience heatmap), you will now have some strong ideas on how to best to share your message.

Get this down on paper as a storyflow, which is essentially the flow of the presentation in a list of chapter headings. Share this with some trusted colleagues and ask for honest feedback. Listen and action accordingly.

Don’t be tempted to keep changing it as you will burn time. Trust your instincts.

Step 3 – Plan Your Content

Review the storyflow against the slides you have and remove anything that doesn’t support your message. Don’t forget to make sure you have a call to action that it is aligned to your objectives and key message.

Work your way through the slides removing as many words as you can and highlight any gaps in your story.

A presentation storyboard

Sketch out new slides that need to be created on paper and again ask colleagues for their honest feedback. Planning a storyboard on paper easily allows you to see what works and what doesn’t easily and quickly.

Once this is done you can start to create your final presentation…

Step 4 – PowerPoint Presentation Design

 

Firstly, go for some quick wins. You can easily swap text based content out for images or diagrams? PowerPoint 2016’s new Icon functionality makes visualising key messages a lot easier too.

PowerPoint’s new icon tool

Always play your presentation through making sure titles and colours are consistent and that all the animation works as it should.

Step 5 – Rehearse

When deadlines are tight there will be a huge temptation to forgo the practice stage and work on the creation of your presentation right up until the last minute. But you must fight this.

Working on your presentation into the late hours the night before is not advisable. The last thing you want to be doing is heading into your presentation in a tired state with unfamiliar slides.

Presenter rehearsing to an empty room

You must leave at least 10% of your time for practising delivering your presentation. Doing this on your own is fine, but if you have access to a tripod you could video yourself on your phone and review yourself. This is a great way to self improve before testing your delivery out in front of your colleagues.

Follow these 5 steps and when you present you will come across more authentically, look more professional and give all the hard work you’ve done the best chance to succeed.

Best of luck.

PRESENTATION LEAVE-BEHINDS: THE PRINTED HANDOUT

Thursday, April 20th, 2017 by Matt<

For the next few weeks here at Eyeful, we are focusing on highlighting what could well be the missing ingredient to presentation success in our presentation leave-behind season…

It’s your presentation in print…

If you start with a poor presentation you’ll simply end up with a poor leave-behind…

Every good presentation leave-behind starts with Eyeful creating you a powerful presentation structure, with strong messaging and impactful content that is honed to persuade your audience into following your call to action.

Eyeful’s approach is to carefully break your presentation down into its core messaging, structure and design, before re-purposing it in the highest quality brochure design.

The presenter’s original context forms the copy, whilst the slide visuals are neatly re-designed for print, similar to the pages in a magazine design or marketing brochure…

Your presentation’s original design features are used to create a consistent printed look and feel that works in unison with your live presentation material.

Printed handouts are for large event presentations…

Presentations come in all shapes and sizes, anywhere from a huge audience in an auditorium right down to a 1-2-1 meeting in an office. Just as your presentation should be tailored to your audience and environment, so should your leave-behind.

A printed handout is best suited to large event type presentations. This is because printing large volumes tends to be more a more cost-effective approach. It is also a tactile opportunity for your audience to re-absorb your presentation quietly in their own time.

There are other types of presentation leave-behinds…

Video presentations, video brochures and interactive presentations are all viable presentation leave-behind alternatives, just visit our dedicated presentation leave-behind page to find out more as well as to discover more details about our free interactive presentation offer…

THE MISSING INGREDIENT FOR PRESENTATION SUCCESS

Wednesday, April 5th, 2017 by Matt<

Have you ever delivered a presentation and thought afterwards, “Wow! That went well, the deal is in the bag!” only to then get the email a couple of weeks later, “sorry, we went with the other guys…”.

It’s not a good feeling.

Not to rub salt into old (or recent) wounds, there could well be a very simple reason why this happened. Unfortunately, even if you deliver an amazing presentation, important buying decisions aren’t usually made there and then; key decision makers often rely on the information that you leave behind to support your presentation.
Giving a clear and focussed presentation is a great start, but if time has passed since your all convincing pitch, then you’re relying on your audience to make big decisions based on sketchy memories.

This is where most presenters go wrong…

Some don’t even consider leaving a handout behind.

Others do, but seem to think a nicely bound print-out of their PowerPoint slides will do the job – which is potentially one of the worst things you can do.

Your presentation’s slides without the context of the presenter talking around them simply won’t make sense to the reader and key messages could be missed or misinterpreted.

Introducing perfect presentation leave-behinds…

Eyeful are a presentation design company with over a decade’s worth of experience in creating successful presentations for some of the world’s biggest brands – we know what works.

The most effective strategy for achieving presentation success is two pronged; deliver a great presentation and then keep the hard work that went into it alive by providing your audience with a proper presentation leave behind to review in their own time.

This removes the chance element of memory lapse or misinterpreted PowerPoint print-outs and means your product or solution is still being presented at its absolute best.

You can support your presentation by:

Pointing your audience to a web hosted animated video presentation…

Impressing your important audience with an ultra-modern video brochure…

Emailing your audience, a link to an engaging interactive presentation…

Providing your large audience with beautifully designed printed brochures…

The presentation you deliver and the type of leave-behind that supports it, totally depends on your audience and presentation environment. Get these things right and you’ll be on the road to presentation success.

Check out our dedicated page now to find out about our free* interactive presentation offer or simply pick up the phone and tell us all about your opportunity and we can create you an outstanding presentation, supported by a perfect presentation leave-behind…

DO YOUR PRESENTATIONS STRESS YOU OUT?

Friday, March 31st, 2017 by Matt<

This April marks the 25th Stress Awareness Month and as we are well aware that presentations can be the cause of the odd anxious moment for presenters, we thought it’s only right to try and help.

“Stress Awareness Month is a national, cooperative effort to inform people about the dangers of stress, successful coping strategies, and harmful misconceptions about stress that are prevalent in our society.”

Make sure you follow us on Twitter, like us on Facebook or keep an eye on this blog, as throughout April Eyeful will be releasing plenty of helpful hints and tips to make your experiences with presentations that little bit less stressful!

Later this month we’ll be launching our free presentation storyboard starter kits, which are just great for helping you to plan your presentations – and will make it a lot easier for you to create more visual presentations.

We’ll also be sharing some of the best practice advice from our In Case of Emergency presentation training module, which will reveal the secrets to preparing an effective presentation at short notice. We’ve all been there when the email from the big boss arrives asking for a presentation at this week’s meeting, certainly no pressure there then.

In the meantime, check out this recent innovation piece from one of our presentation designers who took inspiration from Stress Awareness month…

#PresentBetter – PowerPoint PowerHack: Removing White Backgrounds

Monday, March 27th, 2017 by Matt<

#PresentBetter – PowerPoint PowerHack: Removing White Backgrounds

If you’ve ever dropped a logo into a PowerPoint slide, you might have been left frustrated by its background colour standing out.

Well not anymore, as one of Eyeful’s senior presentation designers has another top PowerPoint PowerHack which reveals a little Photoshop style magic without
ever leaving PowerPoint…

Stay tuned for another PowerPoint PowerHack soon,

The Eyeful Team

THE 6 BEST TECHNOLOGY TOOLS TO HELP YOU PRESENT

Thursday, March 23rd, 2017 by Matt<

With Prezi being as popular as ever and PowerPoint presentation design advancing at a rate of knots never seen before, where does this leave the everyday presenter?

In days gone by, presenters had little more to worry about than very basic slides with animation on-click – (if your presentations are still like this – seek help now! – you’re in serious danger of getting left behind).

Today, presenters are faced with high end designs, super slick animation and interactivity that allows them to navigate around their presentation as if it were a website…

This is no bad thing. Presentations have moved on from bullet-point ridden, text heavy slides with more confusing content than clear messages.

Presentations with high quality design and powerful well thought out messages enable presenters to tell an impactful clear story that audiences understand easily, and are therefore more likely to follow the presenter’s call to action.

However, going from a basic bullet-point presentation to this kind of asset is like stepping out of your everyday saloon and jumping into a supercar – yes it drives well, yes it looks amazing, but without learning how to drive it properly, there’s a much higher chance of crashing!

A large amount of practise is a must (as with any presentation), advanced PowerPoint training sessions are an option, but there is also an entire range of tools to make live presenting that little bit easier…

Technology to help presenters…

PowerPoint Operator

Technically this isn’t a tech tool, it’s a person. A PowerPoint Operator is essentially a presentation designer who provides the presenter with the freedom to concentrate on their delivery alone, as the operator drives the presentation and performs the clicks out of sight of the audience…

The presentation control room for a conference we recently supported in Athens…

It is essential that the operator and the presenter are well rehearsed and in-synch. As long as this is the case, this set-up can work really well. However, if things have been left to the last minute and either party is unprepared, you could end up with an embarrassing out-of-synch experience.

Presentation Environments: Large conferences or any large event presentation.
Main Pro: The only option to give the presenter freedom from controlling their PowerPoint presentation.
Biggest Con: Costly. It’s the presentation equivalent of hiring a private chauffeur.

Presenter View

This is where the presenter drives the presentation themselves using PowerPoint’s excellent Presenter View window.

Presenter View can be displayed either on a podium based laptop (if the presenter wants to stand still) or on a tablet device (if the presenter wants to walk the room or stage).

Presenter View displayed on an iPad…

This fantastic tool gives the presenter some very useful information. It shows you which slide you are on, which slide is next and how long you have spent on the slide and presenting as a whole. All very useful information (especially if you are in a timed slot).

Having access to a preview of the next slide gives you chance to mentally prepare before clicking.

If you have trouble remembering your key points, the window also displays your slide notes where you could note these down. This means forgetful presenters no longer need to overfill slides with text.

The best thing about Presenter View is the fact that it’s a few snippets of useful information that is private to the presenter, the audience don’t see any of this, whilst the presenter retains full control of PowerPoint. Oh, and it’s free!

Presentation Environments: Large events and conferences, any presentation with a podium (suitable for a laptop) and even boardroom type meetings.
Main Pro: Gives the presenter lots of useful information. Can be tailored to what works best for the presenter’s style.
Biggest Con: It can make you lazy! It’s too easy to add your script and use it like an autocue, when really you should learn your presentation speech inside out.

Smartphone App

There are plenty of free apps around (JumiDesktop and Hippo LITE) that turn your smartphone into a touch-screen mouse. This means the presenter can be anywhere in the room and use their smartphone to drive the presentation.

It certainly takes some getting used to but, with enough practice, this option gives the presenter the same level of control as a mouse, along with the freedom to move around the room. It doesn’t however, provide any of the information that Presenter View does – but for some presenters, a simpler approach will be preferred.

Presentation Environments: Relaxed internal presentations and meetings.
Main Pro: Full mouse control in the palm of your hand.
Biggest Con: Only works when both the PC and Smartphone are on the same wi-fi network.

PowerPoint Clicker

The PowerPoint clicker is one of the oldest (and still most reliable) technical tools for presenting with. It’s a simple device that consists of forward and backward buttons, allowing you to move through your presentation in a linear fashion.

Most come with a built-in laser pointer too (how very 90’s).

Presentation Environments: Formal conferences and large events.
Main Pro: Really easy to use with a robust connection.
Biggest Con: Does not allow you to control interactive navigation.

Tablet Presentation

A tablet presentation is for those informal small meetings, that don’t necessarily involve a presenter and an audience. It’s more likely to be an informal meeting where a prospect reveals their problems to a sales person who reacts with their company’s solutions.

The sales person is equipped with an interactive tablet presentation which they can use as a sort of digital brochure to navigate straight to the supporting information or products that solve the prospects problem…

This basically removes the need for a cumbersome laptop, or a meeting with no visual support.

Presentation Environments: Informal meetings, especially sales conversations. Event booths.
Main Pro: High end presentation collateral in the palm of your hand.
Biggest Con: Not very good in meetings larger than 3 people.

Flipchart

High-tech this isn’t. But a flip-chart presentation is one of the most powerful types of presentation. Imagine you’re trying to get a really complicated message to an audience that you’re in danger of losing…

A series of well planned white-board graphics keep the audience engaged as you draw out your solution. This broken-down delivery method helps them to absorb the information steadily. Full understanding increases the chance of buy-in and presentation success.

Presentation Environments: Smaller meetings where the audience and presenter can have a discussion.
Main Pro: One of the most simple ways to deliver complicated information.
Biggest Con: Not everyone is comfortable drawing in front of an audience.

Remember, when it comes to using any technology to help you present, it’s not about choosing the tool you like the sound of. It’s about considering your audience and the environment you’re going to be presenting in. Once you’ve done this, the best tool to use will be obvious.

If you need any help with this, please do just pick up the phone and one of Eyeful’s expert presentation consultants will be happy to help…

THE POWER OF VISUAL SUBTEXT; INSPIRATION FROM TESCO

Friday, March 10th, 2017 by Matt<

Here at Eyeful we love it when we find articles or content that resonate with our passion for presentations… We found ourselves reading with admiration Tesco’s recent marketing campaign “Food Love Stories”

“We’ve always taken great pride in the quality of our food and we know how good food brings people and families together. So this January, we’re launching ‘Food Love Stories brought to you by Tesco’, a campaign which puts food at the very heart of our business and tells the stories behind the meals we all make for those closest to us.”
Michelle McEttrick, Group Brand Director, Tesco

We are huge advocates of using story to deliver key messages to your audience, just see our Story Season page for the proof!

It’s the simple but very effective use of (seemingly) real stories to deliver key messages that presenters should take note of when preparing your PowerPoint presentation designs in the future.

The Tesco adverts are perfect examples of this in action. But like a presentation, it’s not just the words being spoken by the presenter that deliver the message.

Let’s take one of the Food Love Stories as an example… David’s ‘Hot or Not’ Chicken Curry

The story is simple, David met his wife 15 years previously and discovered that she loves spicy food, he fibbed and told her he did too, and ever since has been making her his chicken curry – even though he hates spicy food!

It’s personal, it’s part of a love story which means the audience buy in by relating to the situation in their own lives…

As David tells his story, his words are akin to a presenter telling a story that we the audience can relate to and therefore connect with.

What’s really clever here is that David doesn’t mention Tesco. His words tell one story whilst the visual subtext tells another…

A simple city landscape helps you relate as this could quite possibly be your street, or a street nearby…

As David follows a Tesco employee through the store to find an ingredient, the subtext of the visual reinforces to us that Tesco colleagues are helpful…

Without being overtly obvious, this shot is critical as it really drives home the family connection that almost anyone can relate too…this is one of the key messages of the campaign.

The actual cooking section of the video looks easy; we don’t see any of the prep work – we only see the easy fun parts, it’s all very relaxed and re-enforces the message that this Tesco campaign is making it easy for you to cook good food.

Ah… the wine shot! Again, the visual, not the words, drive home the message that Tesco can help you create a nice, romantic meal for you and your other half all in an easy way with the support of Tesco.

This series of adverts aren’t just clever stories, there is a complete experience for the viewer. You can find ingredients and methods on how to cook the different meals and find Point Of Sale material within Tesco stores where you can quickly grab all of the ingredients from one convenient location.

Your presentations need to be a complete experience for your audience too. Your presentation visuals need to convey the right messages and context, your presenter needs to deliver with passion, knowledge and the right level of enthusiasm and your audience need to feel a connection with your presentation.

Tesco’s campaign drives home to the audience that they can be inspired to recreate this situation easily just by going to Tesco.

Heck, it’s worked on me, I’ve just been out and bought all the ingredients for David’s ‘Hot or Not’ Chicken Curry!

You can’t help but applaud the Tesco team for this series, they are a prime example of using story and visual subtext to deliver simple, yet strong key messages to the audience in an all-round experience.

The question is how are you going to give your audience an excellent all-round experience in your next presentation? Pick up the phone or drop us an email to find out how…

In the meantime, I’m off home to cook a curry…

MUSIC: THE POWERPOINT REMIX

Tuesday, February 21st, 2017 by Matt<

Some people do some really odd things with PowerPoint…

I know of presentations created for wedding speeches (complete with inappropriate images of the groom), there have been presentations at funerals and not so long ago I designed my new bathroom in PowerPoint!

Now, we have come across a website entitled Music: The PowerPoint Remix…

It seems that the author has had a bit of fun reinterpreting the stories of songs, through the flexibility of PowerPoint.

Gangsta’s Paradise, Billie Jean, Brown Eyed Girl and Teen Spirit to name but a few…

 

We like to have fun and innovate with PowerPoint too, adding our design take as we reimagine the story.

Here’s our designer Phil’s PowerPoint version of a classic…

Mind you, we do have some of the world’s best presentation designers…

So, if you would like to recreate your company’s message into a powerful presentation story with outstanding design (equally as good, but perhaps a little toned back from Phil’s gem), then please do get in touch…

#PresentBetter – PowerPoint PowerHack: Moving Graphs

Tuesday, February 21st, 2017 by Matt<

If you work with PowerPoint on a regular basis, you’ll know how easy it is to nudge objects around with your arrow keys – except when it comes to graphs…

Thankfully, one of Eyeful’s senior presentation designers has another top time-saving PowerPoint PowerHack which reveals the mystery on how to nudge graphs.

Stay tuned for another PowerPoint PowerHack soon…

TECH UPDATE: HOW TO USE POWERPOINT’S NEW ICON TOOL

Wednesday, January 18th, 2017 by Matt<

It’s nice when something you wish for comes true and once again it has!

A loooong time ago, I spent a little time dreaming about just how great PowerPoint could be and created a wish list of how PowerPoint could evolve…

Historic PowerPoint Review – part 1

Historic PowerPoint Review – part 2

Sadly, the Random Bars transition still exists, but on a more positive note my wish for Morph did come true as well as a brand-new feature which allows users to insert icons into slides…

Icons are a very important part of presentation design according to Alex Warwick, one of our senior presentation designers here at Eyeful…

“Icons play a vital role as a visual representation of content which help the audience to more efficiently understand, navigate and interpret information. Icons support content or communicate on their own by drawing attention and helping to differentiate and structure content. Icons are widely used because they effectively combine function with being an aesthetic element in design.”

How the new icon feature works…

Alex is a big fan of this new functionality…

“In the past, the options to use icons were only available to users who have additional software like Adobe Illustrator or who would go through the testing process of downloading an icon online and having to convert the file type to make it compatible with PowerPoint. With the new Insert Icons feature any level user of PowerPoint can recolour and resize hundreds of useful icons in their presentations.”

The new icon feature is available for some users of Microsoft Office 365 right now, but as with all Office updates the feature will be rolled out in a staggered manner across all Office users.

Remember, icons aren’t just a way of making your PowerPoint presentation design look better, it’s all about making it easier for your audience to understand the message you’re trying to get across (I wonder what the icon for that would be?).

For a more in-depth conversation about your presentation’s messaging, just give us a call on +44 (0)1455 826390 and have a chat with one of our expert presentation consultants…