Archive for the ‘Video’ Category

#PresentBetter – PowerPoint PowerHack: Removing White Backgrounds

Monday, March 27th, 2017 by Matt<

#PresentBetter – PowerPoint PowerHack: Removing White Backgrounds

If you’ve ever dropped a logo into a PowerPoint slide, you might have been left frustrated by it’s background colour standing out.

Well not anymore, as one of Eyeful’s senior presentation designers has another top PowerPoint PowerHack which reveals a little Photoshop style magic without
ever leaving PowerPoint…

Stay tuned for another PowerPoint PowerHack soon,

The Eyeful Team

THE 6 BEST TECHNOLOGY TOOLS TO HELP YOU PRESENT

Thursday, March 23rd, 2017 by Matt<

With Prezi being as popular as ever and PowerPoint presentation design advancing at a rate of knots never seen before, where does this leave the everyday presenter?

In days gone by, presenters had little more to worry about than very basic slides with animation on-click – (if your presentations are still like this – seek help now! – you’re in serious danger of getting left behind).

Today, presenters are faced with high end designs, super slick animation and interactivity that allows them to navigate around their presentation as if it were a website…

This is no bad thing. Presentations have moved on from bullet-point ridden, text heavy slides with more confusing content than clear messages.

Presentations with high quality design and powerful well thought out messages enable presenters to tell an impactful clear story that audiences understand easily, and are therefore more likely to follow the presenter’s call to action.

However, going from a basic bullet-point presentation to this kind of asset is like stepping out of your everyday saloon and jumping into a supercar – yes it drives well, yes it looks amazing, but without learning how to drive it properly, there’s a much higher chance of crashing!

A large amount of practise is a must (as with any presentation), advanced PowerPoint training sessions are an option, but there is also an entire range of tools to make live presenting that little bit easier…

Technology to help presenters…

PowerPoint Operator

Technically this isn’t a tech tool, it’s a person. A PowerPoint Operator is essentially a presentation designer who provides the presenter with the freedom to concentrate on their delivery alone, as the operator drives the presentation and performs the clicks out of sight of the audience…

The presentation control room for a conference we recently supported in Athens…

It is essential that the operator and the presenter are well rehearsed and in-synch. As long as this is the case, this set-up can work really well. However, if things have been left to the last minute and either party is unprepared, you could end up with an embarrassing out-of-synch experience.

Presentation Environments: Large conferences or any large event presentation.
Main Pro: The only option to give the presenter freedom from controlling their PowerPoint presentation.
Biggest Con: Costly. It’s the presentation equivalent of hiring a private chauffeur.

Presenter View

This is where the presenter drives the presentation themselves using PowerPoint’s excellent Presenter View window.

Presenter View can be displayed either on a podium based laptop (if the presenter wants to stand still) or on a tablet device (if the presenter wants to walk the room or stage).

Presenter View displayed on an iPad…

This fantastic tool gives the presenter some very useful information. It shows you which slide you are on, which slide is next and how long you have spent on the slide and presenting as a whole. All very useful information (especially if you are in a timed slot).

Having access to a preview of the next slide gives you chance to mentally prepare before clicking.

If you have trouble remembering your key points, the window also displays your slide notes where you could note these down. This means forgetful presenters no longer need to overfill slides with text.

The best thing about Presenter View is the fact that it’s a few snippets of useful information that is private to the presenter, the audience don’t see any of this, whilst the presenter retains full control of PowerPoint. Oh, and it’s free!

Presentation Environments: Large events and conferences, any presentation with a podium (suitable for a laptop) and even boardroom type meetings.
Main Pro: Gives the presenter lots of useful information. Can be tailored to what works best for the presenter’s style.
Biggest Con: It can make you lazy! It’s too easy to add your script and use it like an autocue, when really you should learn your presentation speech inside out.

Smartphone App

There are plenty of free apps around (JumiDesktop and Hippo LITE) that turn your smartphone into a touch-screen mouse. This means the presenter can be anywhere in the room and use their smartphone to drive the presentation.

It certainly takes some getting used to but, with enough practice, this option gives the presenter the same level of control as a mouse, along with the freedom to move around the room. It doesn’t however, provide any of the information that Presenter View does – but for some presenters, a simpler approach will be preferred.

Presentation Environments: Relaxed internal presentations and meetings.
Main Pro: Full mouse control in the palm of your hand.
Biggest Con: Only works when both the PC and Smartphone are on the same wi-fi network.

PowerPoint Clicker

The PowerPoint clicker is one of the oldest (and still most reliable) technical tools for presenting with. It’s a simple device that consists of forward and backward buttons, allowing you to move through your presentation in a linear fashion.

Most come with a built-in laser pointer too (how very 90’s).

Presentation Environments: Formal conferences and large events.
Main Pro: Really easy to use with a robust connection.
Biggest Con: Does not allow you to control interactive navigation.

Tablet Presentation

A tablet presentation is for those informal small meetings, that don’t necessarily involve a presenter and an audience. It’s more likely to be an informal meeting where a prospect reveals their problems to a sales person who reacts with their company’s solutions.

The sales person is equipped with an interactive tablet presentation which they can use as a sort of digital brochure to navigate straight to the supporting information or products that solve the prospects problem…

This basically removes the need for a cumbersome laptop, or a meeting with no visual support.

Presentation Environments: Informal meetings, especially sales conversations. Event booths.
Main Pro: High end presentation collateral in the palm of your hand.
Biggest Con: Not very good in meetings larger than 3 people.

Flipchart

High-tech this isn’t. But a flip-chart presentation is one of the most powerful types of presentation. Imagine you’re trying to get a really complicated message to an audience that you’re in danger of losing…

A series of well planned white-board graphics keep the audience engaged as you draw out your solution. This broken-down delivery method helps them to absorb the information steadily. Full understanding increases the chance of buy-in and presentation success.

Presentation Environments: Smaller meetings where the audience and presenter can have a discussion.
Main Pro: One of the most simple ways to deliver complicated information.
Biggest Con: Not everyone is comfortable drawing in front of an audience.

Remember, when it comes to using any technology to help you present, it’s not about choosing the tool you like the sound of. It’s about considering your audience and the environment you’re going to be presenting in. Once you’ve done this, the best tool to use will be obvious.

If you need any help with this, please do just pick up the phone and one of Eyeful’s expert presentation consultants will be happy to help…

THE POWER OF VISUAL SUBTEXT; INSPIRATION FROM TESCO

Friday, March 10th, 2017 by Matt<

Here at Eyeful we love it when we find articles or content that resonate with our passion for presentations… We found ourselves reading with admiration Tesco’s recent marketing campaign “Food Love Stories”

“We’ve always taken great pride in the quality of our food and we know how good food brings people and families together. So this January, we’re launching ‘Food Love Stories brought to you by Tesco’, a campaign which puts food at the very heart of our business and tells the stories behind the meals we all make for those closest to us.”
Michelle McEttrick, Group Brand Director, Tesco

We are huge advocates of using story to deliver key messages to your audience, just see our Story Season page for the proof!

It’s the simple but very effective use of (seemingly) real stories to deliver key messages that presenters should take note of when preparing your PowerPoint presentation designs in the future.

The Tesco adverts are perfect examples of this in action. But like a presentation, it’s not just the words being spoken by the presenter that deliver the message.

Let’s take one of the Food Love Stories as an example… David’s ‘Hot or Not’ Chicken Curry

The story is simple, David met his wife 15 years previously and discovered that she loves spicy food, he fibbed and told her he did too, and ever since has been making her his chicken curry – even though he hates spicy food!

It’s personal, it’s part of a love story which means the audience buy in by relating to the situation in their own lives…

As David tells his story, his words are akin to a presenter telling a story that we the audience can relate to and therefore connect with.

What’s really clever here is that David doesn’t mention Tesco. His words tell one story whilst the visual subtext tells another…

A simple city landscape helps you relate as this could quite possibly be your street, or a street nearby…

As David follows a Tesco employee through the store to find an ingredient, the subtext of the visual reinforces to us that Tesco colleagues are helpful…

Without being overtly obvious, this shot is critical as it really drives home the family connection that almost anyone can relate too…this is one of the key messages of the campaign.

The actual cooking section of the video looks easy; we don’t see any of the prep work – we only see the easy fun parts, it’s all very relaxed and re-enforces the message that this Tesco campaign is making it easy for you to cook good food.

Ah… the wine shot! Again, the visual, not the words, drive home the message that Tesco can help you create a nice, romantic meal for you and your other half all in an easy way with the support of Tesco.

This series of adverts aren’t just clever stories, there is a complete experience for the viewer. You can find ingredients and methods on how to cook the different meals and find Point Of Sale material within Tesco stores where you can quickly grab all of the ingredients from one convenient location.

Your presentations need to be a complete experience for your audience too. Your presentation visuals need to convey the right messages and context, your presenter needs to deliver with passion, knowledge and the right level of enthusiasm and your audience need to feel a connection with your presentation.

Tesco’s campaign drives home to the audience that they can be inspired to recreate this situation easily just by going to Tesco.

Heck, it’s worked on me, I’ve just been out and bought all the ingredients for David’s ‘Hot or Not’ Chicken Curry!

You can’t help but applaud the Tesco team for this series, they are a prime example of using story and visual subtext to deliver simple, yet strong key messages to the audience in an all-round experience.

The question is how are you going to give your audience an excellent all-round experience in your next presentation? Pick up the phone or drop us an email to find out how…

In the meantime, I’m off home to cook a curry…

MUSIC: THE POWERPOINT REMIX

Tuesday, February 21st, 2017 by Matt<

Some people do some really odd things with PowerPoint…

I know of presentations created for wedding speeches (complete with inappropriate images of the groom), there have been presentations at funerals and not so long ago I designed my new bathroom in PowerPoint!

Now, we have come across a website entitled Music: The PowerPoint Remix…

It seems that the author has had a bit of fun reinterpreting the stories of songs, through the flexibility of PowerPoint.

Gangsta’s Paradise, Billie Jean, Brown Eyed Girl and Teen Spirit to name but a few…

 

We like to have fun and innovate with PowerPoint too, adding our design take as we reimagine the story.

Here’s our designer Phil’s PowerPoint version of a classic…

Mind you, we do have some of the world’s best presentation designers…

So, if you would like to recreate your company’s message into a powerful presentation story with outstanding design (equally as good, but perhaps a little toned back from Phil’s gem), then please do get in touch…

#PresentBetter – PowerPoint PowerHack: Moving Graphs

Tuesday, February 21st, 2017 by Matt<

If you work with PowerPoint on a regular basis, you’ll know how easy it is to nudge objects around with your arrow keys – except when it comes to graphs…

Thankfully, one of Eyeful’s senior presentation designers has another top time-saving PowerPoint PowerHack which reveals the mystery on how to nudge graphs.

Stay tuned for another PowerPoint PowerHack soon…

TECH UPDATE: HOW TO USE POWERPOINT’S NEW ICON TOOL

Wednesday, January 18th, 2017 by Matt<

It’s nice when something you wish for comes true and once again it has!

A loooong time ago, I spent a little time dreaming about just how great PowerPoint could be and created a wish list of how PowerPoint could evolve…

Historic PowerPoint Review – part 1

Historic PowerPoint Review – part 2

Sadly, the Random Bars transition still exists, but on a more positive note my wish for Morph did come true as well as a brand-new feature which allows users to insert icons into slides…

Icons are a very important part of presentation design according to Alex Warwick, one of our senior presentation designers here at Eyeful…

“Icons play a vital role as a visual representation of content which help the audience to more efficiently understand, navigate and interpret information. Icons support content or communicate on their own by drawing attention and helping to differentiate and structure content. Icons are widely used because they effectively combine function with being an aesthetic element in design.”

How the new icon feature works…

Alex is a big fan of this new functionality…

“In the past, the options to use icons were only available to users who have additional software like Adobe Illustrator or who would go through the testing process of downloading an icon online and having to convert the file type to make it compatible with PowerPoint. With the new Insert Icons feature any level user of PowerPoint can recolour and resize hundreds of useful icons in their presentations.”

The new icon feature is available for some users of Microsoft Office 365 right now, but as with all Office updates the feature will be rolled out in a staggered manner across all Office users.

Remember, icons aren’t just a way of making your PowerPoint presentation design look better, it’s all about making it easier for your audience to understand the message you’re trying to get across (I wonder what the icon for that would be?).

For a more in-depth conversation about your presentation’s messaging, just give us a call on +44 (0)1455 826390 and have a chat with one of our expert presentation consultants…

SALES KICK-OFF SEASON: THE SECOND SECRET TO SALES KICK-OFF EVENTS

Friday, January 13th, 2017 by Matt<

With Christmas now a far off memory and work well and truly back underway, Eyeful’s sales kick-off season continues to offer insight and advice for anyone organising such a huge event.

Sales Kick-Off events aren’t the easiest things to arrange, they can extremely expensive to set up, you need to take your people off the road and of course there’s a whole heap of opportunity at risk if it all goes, well, a little bit flat.

To make sure this doesn’t happen to your sales presentation design and messaging, Eyeful’s CEO Simon Morton now shares the second of his 5 Key Secrets To Successful Sales Kick-Offs…

If you or someone you know are involved in your company’s sales kick-off, then please do check out our dedicated sales kick-off page… You’ll find lots more information and advice, and you can even download Eyeful’s Expert Formula To Sales Kick-Off Events too… which is a really useful guide when planning these type of events.

SALES KICK-OFF SEASON: ARE YOU GETTING ENOUGH BUCK FOR YOUR BANG?

Friday, January 6th, 2017 by Matt<

This month at Eyeful, this presentation design company is all about one thing… SALES KICK-OFF EVENTS.

These rather huge proceedings are arguably the biggest deal in the sales director’s calendar (after the end of year figures) and Eyeful want to make sure yours doesn’t just go with a bang, but leads to a buck too… or to put it slightly more professionally; gets you a significant return on your rather heavy investment.

We know these events happen all year round, but for many large businesses January is the traditional time for kick-off events.

So, we’ve been hard at work, Eyeful’s CEO Simon Morton has helped lots of businesses over the last 12 years in creating really successful sales kick-off’s and he’s pulled together his best 5 pieces of advice for sales kick-off event organisers…

If someone in your business is currently working hard (and probably very late too) then be a friend and do them a favour by pointing them at our dedicated sales kick-off page

VIDEO: GREAT PRESENTATION ADVICE FOR ALL TECHNICAL EXPERTS

Thursday, November 24th, 2016 by Matt<

Lots of people think Technical Presentation are boring, over complicated affairs written by experts, only for experts.

But honestly you couldn’t be more wrong! Technical Presentations are awesome, they can be the most exciting, interesting and important types of presentation.

Programmers, engineers and scientists (to name just a few subject matter experts) are the people that change our world, making it better, safer and healthier.

So we salute you!

When it comes to delivering your Technical Presentations though it’s really important that your great ideas aren’t just heard and understood by the other experts in the room. They need to connect and convince all the decision makers to make your ideas become reality.

That’s why we created The Technical Lab, our one day training course in how to create the perfect Technical Presentation.

It’s a course that’s way more in depth than a generic advanced PowerPoint training day. It’s taught by Eyeful’s team of experts and it’ll show you how to turn complicated information into presentations that shine out a clear and consistent message to the entire audience.

If you would like to get a really good flavour for the kind of ideas and insight in the course check out the recording of our recent webinar:

The Technical Lab Surgery was just a few days ago and in it you’ll learn how to…

THINK – The importance of audience analysis is discussed, providing the science behind our Audience Heatmap technique; this will provide the tools for you to start presenting in a more engaging and impactful way.

ACT – Our Must, Intend, Like objective-setting process will help you reassess and focus on the overall goal of your presentation, and provide you with the best strategy for achieving it.

DELIVERBlended Presenting will introduce you to the concept of creating a presentation story that’s strong enough to get your message delivered, understood and retained, whatever the environment it needs to be delivered in.

The webinar is delivered by Eyeful founder Simon Morton, the author of the widely acclaimed book The Presentation Lab. So, this is a great chance to get valuable insight from Europe’s leading presentation expert.

It’s about making sure your audience acts and brings your ideas to life…

rsz_video_thumb_-_final

 

PRACTISING WHAT WE PREACH FOR VIDEO PRESENTATION PLANNING

Thursday, November 10th, 2016 by Matt<

I was recently tasked with composing a video presentation highlighting our CEO Simon Morton’s mission to promote the good name of Eyeful in our quest to rid the world of ineffective business presentations…

You see, Simon is regularly asked to share his insight and knowledge through business publications such as BBC Technology, Communication Director and Sales Initiative, and as a keynote speaker at events such as Microsoft Future Decoded, Citrix Webinars and the B2B Marketing Expo.

After staring at a blank page for a few minutes, it suddenly dawned on me that I should be asking…how would Eyeful set about assisting a client who needed help from a Presentation design company such as ourselves?

Suddenly everything became clear…

One of our expert consultants would take you through Eyeful’s tried and trusted Presentation Optimisation process…

Your objective…
We would start by considering your objective. What do you want your audience to do off the back of your presentation? My goal was to get Simon speaking and writing opportunities.

Your audience…
We would then analyse your audience. Who are they? What are their motivations? What are they looking for from you? We get the really deep insight by creating an Audience Heatmap like in this example…

rsz_audience_heatmap_report

Get a free audience heatmap profile of your audience here

Which then leads to the big question…

What’s their problem?
Through an understanding of your audience we will challenge you to truly address the main challenges faced by your audience, before planning a presentation message and structure that clearly demonstrates how you are the absolute solution to those issues.

I established that my audience’s (senior editors of publications and event organisers) challenge was the need to generate high value content for a very senior business audience on a frequent basis.

Applying this insight to my script, I showcased how Simon’s experience and credentials make him a perfect source of content for their publication or event.

Prove it…
The next stage in our process is in convincing your audience that you’ll deliver on your promise…the all-important proof points. It’s all well and good proclaiming that you’re the answer to their prayers, but people aren’t just going to take your word for it.

So I pulled together a selection of the positive feedback that Simon received from his most-recent speaking and writing opportunities and applied these to my script…

Call to action…
So many presentations just stop at this point and don’t have any strong call to action – which is crazy. If your audience doesn’t understand what you want as a result of your presentation, then everyone’s time has been wasted – no next steps, no sale, no point!

We would always plan a very strong call to action into your presentation’s structure…

Once the structure of your presentation is defined, the messages and content debated, and the whole thing has been clearly storyboarded, we would hand it over to our world class presentation designers to bring the whole concept to life – which is exactly what I did, and they delivered me this amazing video…

We’ve already received several booking requests for Simon to either speak or write for publications in 2017, demonstrating what we already knew…the Eyeful way works…

To enjoy similar results with your own powerful presentations, just get in touch.