Posts Tagged ‘Eyeful Presentations’

NATIONAL STORYTELLING WEEK: HOW TO BLEND STORY AND PRESENTATION

Monday, January 30th, 2017 by Matt<

This weekend marked the start of National Storytelling Week, so we are taking a closer look at the wondrous world of story (and how it relates to presentations.)

It’s a well-known fact that story can be a very powerful thing. Only last night did the offer of a story to my little boy, Jack, convince him to give up his favourite vice of Paw Patrol.

Yes, that promise of any story he would like, got him to put down the iPad (never an easy feat), shoot upstairs, get into his pyjama’s (without force) and snuggled up next to his daddy, all in double quick time.

Of course, one story, became three, but that’s fine, because I’d much rather spend my time reading to him, than chasing him around our house with a pair of pyjama’s in one hand and a nappy in the other…

Speaking of children and stories, the shortest story ever written is by Earnest Hemmingway and went like this…

“New baby shoes, never worn”

Your mind reads into those words and constructs several very different positive, neutral and very negative connotations…

That’s the power of story.

Like we’ve said many times before, this power can be applied to presentations in a number of ways…

“We LOVE the smart use of stories and story structure in presentations. They’ve formed some of the most compelling, engaging, passionate and memorable presentations ever created. The use of ‘story’ in presentations makes a lot of sense – get it right and you’re onto a good thing…”
Simon Morton, CEO, Eyeful Presentations (and Chief Storyteller to Beth and Peter).

You can prepare a whole raft of stories and keep them in your proverbial mental back pocket for when opportunities arise.

You can turn your entire PowerPoint presentation design into a story by looking at story themes and structures and applying these to your presentations. There’s a great chapter on ‘Business Storytelling’ on page 42 of The Presentation Lab book, that explains how to do this.

Another great way of using story to support your presentations messaging is through case studies. These don’t have to be formal case studies, they can simply be stories about real events and projects that you can relay in your presentation, to your audience, to back-up and reinforce what you are trying to say.

Telling your audience that your product or solution is fantastic is all well and good – but these days messages that simply big you up, just won’t convince your audience…

If you really want to engage with them and get their buy in, think of a real example of a problem that relates to theirs and tell them a true story about how you solved it for another company in a similar situation as theirs.

Blending story into your presentations has lots of other benefits too…

  • Encasing your product or solution in a story makes it more real and believable.
  • Telling a true story makes your delivery style authentic.
  • Maybe the story has an element of drama or action to it? Play on this and use this to make your story more interesting and memorable. It doesn’t have to be Lord of the Rings, merely explaining how you solved a tough problem at the last minute can have enough drama to enthuse your audience.

Your presentation being remembered after the event is also a key element in gaining presentation success and because of the all the things I’ve mentioned above, people remember stories.

To discover more about applying story to your presentations, check out Eyeful’s Story Season…

Story Season’s goal is to discuss the importance of story within presentations, look at the scientific case for using story, and ultimately to provide information, advice and general tips on how to incorporate story into your presentations.

Check it out, it’s a good read!

SALES KICK-OFF SEASON: THE SECOND SECRET TO SALES KICK-OFF EVENTS

Friday, January 13th, 2017 by Matt<

With Christmas now a far off memory and work well and truly back underway, Eyeful’s sales kick-off season continues to offer insight and advice for anyone organising such a huge event.

Sales Kick-Off events aren’t the easiest things to arrange, they can extremely expensive to set up, you need to take your people off the road and of course there’s a whole heap of opportunity at risk if it all goes, well, a little bit flat.

To make sure this doesn’t happen to your sales presentation design and messaging, Eyeful’s CEO Simon Morton now shares the second of his 5 Key Secrets To Successful Sales Kick-Offs…

If you or someone you know are involved in your company’s sales kick-off, then please do check out our dedicated sales kick-off page… You’ll find lots more information and advice, and you can even download Eyeful’s Expert Formula To Sales Kick-Off Events too… which is a really useful guide when planning these type of events.

Key Message Headline – A Powerful Presentation Structure

Monday, December 5th, 2016 by Matt<

If you’re a keen follower of Eyeful you may well have recently viewed Eyeful founder Simon Morton’s recent webinar, The Technical Lab Surgery, where he discussed something called Key Message Headline…

Key Message Headline is a great presentation structure that you won’t find on any old generic advanced PowerPoint training courses, as it’s all about presentation structure and messaging.

It is an incredibly useful thing to have up your sleeve when planning out a potentially complicated presentation.

Eyeful can’t claim to have invented the concept, as you’ll find it used in journalism, education and in wider business communication.

But, what Eyeful have done, is to develop it into a very powerful 7 slide presentation structure.

Applying the model in this way provides you with an invaluable process for taking a particularly complicated presentation topic and breaking it down into a simple structure that will keep your story, message and proposition clear to your audience.

Remember, confused audiences simply don’t take action…

Key Message Headline is all about focussing your presentation’s content into 3 clearly defined areas…

What…
This is where you give your big introduction…

Define what ‘new state’ you want to communicate with your audience, be that a change, an idea or vision.

How…
This is what makes it special, how it works and it’s how you’re going to achieve whatever it is your proposing.

Explain how the ‘new state’ is going to become reality. What measures need to be in place to deliver your change?

This is your chance to back up your idea and really drive home to the audience that it has legs, is realistic and, most importantly, achievable.

Why…
The reason for the ‘new state’. In short, the benefits associated with your message. Where possible, make these benefits audience centric (although this is not a prerequisite!)

This is where you can really drive home the problems that your audience are currently facing before explaining in no uncertain terms that your idea, product, or service is the answer to their problems…

Essentially this is where you paint the picture of the future and show your audience just how positively impacted they will be if they follow your call to action…

Download Key Message Headline PDF Now

By focusing on these 3 areas and encasing them in our 7-slide structure, you will be following a tried and tested presentation structure that will turn a potentially confusing presentation into one that is clear, engaging and understood by your audience…

We’d love to know if you use this structure and how you get on, so leave a comment with your thoughts below…

HOW ANDY MURRAY CAN INSPIRE US ALL TO PRESENT BETTER

Wednesday, November 23rd, 2016 by Matt<

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Well done Mr Andrew Murray!

Unless you’ve been hiding under a rock (or a very big umbrella) you’ll know that Andy Murray’s win at the weekend has finally made him the number 1 tennis player on the planet!

It’s taken him a long time, a huge amount of effort, and no little talent to get there…

Since Murray turned pro in 2005, the No 1 spot in tennis has been dominated by three giants of the sport in Federer, Nadal and the man Murray has finally eclipsed… Novak Djokavic.

Whilst Murray has been busy on his quest for world domination in tennis, Eyeful have been set on their own mission for presentation greatness…

#PresentBetter is a simple aspiration – as the name suggests our quest is to simply help our customers present better!

It’s no secret that most business presentations aren’t particularly good. They’re often old corporate decks that are rushed through, with enough last-minute tweaking to seriously undermine brand guidelines and any hint of a message or call to action.

It’s incredibly frustrating to us when we see such presentations delivered at important events… because we know how powerful the alternative can be.

So, if presenting better sounds like a good idea (and why wouldn’t it?) inspiration can be found in Andy Murray’s rise to the top…

PREPARATION & PRACTICE
To say Murray prepares well is an understatement. He practices for hours on end every single day to be the absolute best he can be…

Working on your presentations all day, every day probably isn’t realistic. But leaving it until the last minute isn’t preparing for greatness either. You need to find a balance.

The opportunity to present is a privilege and your audience deserves that you spend sufficient time on your presentation’s message and structure so that it resonates and connects with them.

You can download one of our most powerful presentation structures, The Audience Pathway, here.

PERFORMING AT YOUR MOMENT OF TRUTH
This year Murray won an astonishing 25 consecutive matches on his journey to No1, beating the very best the world could throw at him.

Imagine having such a level of consistent performance, where every single time you present the audience is wowed and responds favourably…

It is possible…

Here at Eyeful HQ we merrily spend our days helping our customers to create truly engaging presentations; presentations that resonate with their audiences; presentations that deliver results.

GET THE RIGHT SUPPORT TEAM
Murray’s team consists of coaches Ivan Lendl and Jamie Delgado, as well as fitness trainer Matt Little…all helping him to stay fit, sharp and successful.

Eyeful are your all-round presentation support team…

We work around the clock, push hard for the right information and have the specialist knowledge to make sure when you deliver, you tell a compelling presentation story.

We support you with whatever presentation training you need, from how to craft convincing stories, to teaching you how to create presentations with the latest tech. We’ll even teach you how to stand and deliver the perfect presentation, ensuring that you really connect and engage with your audiences.

GAME, SET AND MATCH
#PresentBetter is a simple message, but a complex undertaking.

It’s taken over a decade of effort, innovation and challenging the norm for Eyeful to become Europe’s leading presentation design company.

Creating world-class presentations is now something we do every single day.

With the right presentation support team, you too can #PresentBetter every single time…

PRACTISING WHAT WE PREACH FOR VIDEO PRESENTATION PLANNING

Thursday, November 10th, 2016 by Matt<

I was recently tasked with composing a video presentation highlighting our CEO Simon Morton’s mission to promote the good name of Eyeful in our quest to rid the world of ineffective business presentations…

You see, Simon is regularly asked to share his insight and knowledge through business publications such as BBC Technology, Communication Director and Sales Initiative, and as a keynote speaker at events such as Microsoft Future Decoded, Citrix Webinars and the B2B Marketing Expo.

After staring at a blank page for a few minutes, it suddenly dawned on me that I should be asking…how would Eyeful set about assisting a client who needed help from a Presentation design company such as ourselves?

Suddenly everything became clear…

One of our expert consultants would take you through Eyeful’s tried and trusted Presentation Optimisation process…

Your objective…
We would start by considering your objective. What do you want your audience to do off the back of your presentation? My goal was to get Simon speaking and writing opportunities.

Your audience…
We would then analyse your audience. Who are they? What are their motivations? What are they looking for from you? We get the really deep insight by creating an Audience Heatmap like in this example…

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Get a free audience heatmap profile of your audience here

Which then leads to the big question…

What’s their problem?
Through an understanding of your audience we will challenge you to truly address the main challenges faced by your audience, before planning a presentation message and structure that clearly demonstrates how you are the absolute solution to those issues.

I established that my audience’s (senior editors of publications and event organisers) challenge was the need to generate high value content for a very senior business audience on a frequent basis.

Applying this insight to my script, I showcased how Simon’s experience and credentials make him a perfect source of content for their publication or event.

Prove it…
The next stage in our process is in convincing your audience that you’ll deliver on your promise…the all-important proof points. It’s all well and good proclaiming that you’re the answer to their prayers, but people aren’t just going to take your word for it.

So I pulled together a selection of the positive feedback that Simon received from his most-recent speaking and writing opportunities and applied these to my script…

Call to action…
So many presentations just stop at this point and don’t have any strong call to action – which is crazy. If your audience doesn’t understand what you want as a result of your presentation, then everyone’s time has been wasted – no next steps, no sale, no point!

We would always plan a very strong call to action into your presentation’s structure…

Once the structure of your presentation is defined, the messages and content debated, and the whole thing has been clearly storyboarded, we would hand it over to our world class presentation designers to bring the whole concept to life – which is exactly what I did, and they delivered me this amazing video…

We’ve already received several booking requests for Simon to either speak or write for publications in 2017, demonstrating what we already knew…the Eyeful way works…

To enjoy similar results with your own powerful presentations, just get in touch.

ARE YOUR AUDIENCES THE WALKING DEAD?

Monday, October 24th, 2016 by Matt<

Murmured groans, heavily glazed eyes and a slow stagger, yep, sadly most presentation audiences could be mistaken for the start of the zombie apocalypse…

Now, I love Zombies! Just not in my presentation audience!

Being a huge fan of The Walking Dead, Fear The Walking Dead and Z Nation has never been more appropriate…

The latest season of TWD has just started and at the end of this week we celebrate the Day of the Dead in the form of Halloween…

So what better time to show off our designer Phil’s homage to TWD’s opening credits…

I’m sure you’ll agree the artistic design that’s gone into this example is simply stunning and if our designers can knock up something this good in their spare time – just think what they could do to your presentation?

It’s not the first time our presentation designers have a had little fun with Film & TV work either, as they regularly use their favourite shows and movies as inspiration for their innovation projects…

Like I say these fantastic videos were all created using strong storytelling skills, high level artistic design talent and some serious PowerPoint presentation design ability.

So to save your audience from becoming the walking dead, get in touch with Eyeful and let our experts bring new life to your presentations…

THE EASY WAY TO KEEP YOUR MEETING AUDIENCE INTERESTED

Thursday, October 13th, 2016 by Matt<

Since the dawn of presentations, speakers have been looking at ways to keep their audience awake and engaged…

Vibrating seats didn’t have the desired effect…

Inbuilt Microsoft sound effects didn’t impress…

And the contamination of break-time tea pots with questionable stimulants was severely frowned upon…

Presenters needed a new way to keep their audiences tuned in to their talk.

As it turned out, talking seemed to do the trick.

Not me talk, you listen though. The key to keeping audiences interested is through interactive conversation where the presenter and audience can talk openly and freely, letting conversations flow naturally.

The problem with normal presentations…

Most PowerPoint presentation designs are linear, they start on slide 1 and the presenter clicks through slide by slide until the end of the presentation. Which doesn’t exactly go hand in hand with a conversational style approach…

Take a sales meeting as a prime example, it’s beyond awful when the sales person in this type of engagement pulls out a laptop, connects it to a portable projector and starts ploughing through mind-numbing irrelevant content with no appreciation of their audience’s flagging interest.

As soon as a presenter loses an audience in this way, it’s game over.

The answer is an interactive presentation…

An interactive presentation is different because you can set up your PowerPoint presentation to work like a website with hyperlink navigation…

Make your presentation interactive and deliver it on a tablet device and now you’re talking… literally.

This approach allows you to have a completely natural conversation with the prospect and when a new customer problem arises, you can use the interactive navigation to quickly get to the relevant solution and use the specific content to help you sell your product or service.

An offline, fully interactive presentation isn’t just the ultimate sales tool, it’s the guaranteed way of keeping your meeting audience engaged and in tune with your presentation.

Imagine for a moment you are the audience in 2 meetings…

Presenter 1 stops chatting and kills the conversation by connecting a laptop to a projector and proceeds to talk at you about content that’s not even of interest until they get the part that is…

But presenter 2, pulls out a tablet and carries on the conversation showing you the only the services and products that are going to solve your problems.

An interactive presentation just like the one here which our own sales team use every day…

Go ahead and have a click around…

Which experience would keep you engaged and focussed?

Look out for my next article, next week as I’ll be explaining How To Make An Interactive Presentation With PowerPoint’s New Tool Zoom…

Or we can give you the full lowdown on how to make presentation tools like PowerPoint and Prezi sing, just check out our brand new Presentation Technology training day…

THE DANGER OF LEAVING IT TO THE LAST MINUTE

Friday, October 7th, 2016 by Matt<

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We were chatting in the office recently about our favourite customer stories (more on these in the near future) and this nightmare scenario came up about something that happened a couple of years ago, but the warning still rings true today…

On this particular day the HQ phone rang at 5pm with a potential new customer ringing for last minute presentation help…

Fortunately, our day to day customers tend to follow our friendly advice that leaving things close to the event is not the best idea…

Unfortunately for this company they had not received such sage advice…

Their problem was the fact they had a business defining tender opportunity due to be given the follow morning and try as they might their message was confusing and their PowerPoint looked abysmal…

Now Eyeful aren’t the type of presentation design company to say no. We’ve garnered a proud reputation over the years for being the kind of company that’ll bend over backwards to help you out, no matter how late you’ve left it…

And of course the Eyefulite who took the call stayed in the office until 9pm trying to help, but alas in this instance it was just too late in the day and they had to break the bad news to the customer…

Now you might be thinking, why am I sharing a story about where we couldn’t help?!

I’m doing so because Eyeful want you, your colleagues or anyone associated with delivering presentations to realise that there isn’t always a bailout solution to get last minute presentation help…

And if you leave it late you are seriously undermining your opportunity…

If you deliver a poor presentation, you look bad, your business looks bad, your audience suffers and there is a damn good chance that the call to action you want your audience to follow – will be missed.

So I implore you, if you have a presentation coming up, give it the time and attention it deserves.

As the alternative is a sad situation where nobody wins and what nobody wants.

If your next presentation is tomorrow this might help…

If it’s a little further away, call us now on 01455 826390…

What happened to the company?

Well, let’s just say it didn’t exactly go to plan and they lost the deal. They are also now one of our most longstanding customers, with a series of fully interactive sales presentations that have helped them win a lot of business…

Every cloud.

TIME TO GET YOUR GEEK ON… ANNOUNCING THE PRESENTATION TECHNOLOGY LAB

Tuesday, October 4th, 2016 by Matt<

If you’ve ever worked on a presentation into the late hours, with stress levels rising and motivation getting lower and lower, which eventually leads to a deep everlasting feeling of…

“I HATE [insert here the name of any presentation technology that drives you insane]”

Then you’d be joining a pretty big club! It’s also why we are very happy to announce our brand new training course, The Presentation Technology Lab…

This is the place to get a little technology rehab from our expert consultants and amazing presentation designers.

In the Lab you’ll be able to forget your frustrations and make presentation software such as PowerPoint and Prezi work for you, not against you, as we reveal and demystify the latest technology.

Like all of our presentation training, this course is about getting you to Think, Act and Deliver Presentations Differently…

THINK

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Open your mind with sage advice and industry insight from an Eyeful consultant who’ll start off the day by putting technology into perspective with The Presentation Landscape.

Understanding the differing requirements of formal, informal and interactive presentations will really help you to choose the most appropriate technology for each presenting environment.

This crucial building block will give you a completely fresh approach to creating your presentations in the future.

ACT

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We’ll give you the keys to the world’s two best presentation creation technologies, PowerPoint and Prezi, as an Eyeful Prezi expert provides the insider knowledge on how to develop the most engaging presentation (without overdoing the zoom).

You’ll also receive advanced PowerPoint training from a senior presentation designer, who’ll reveal their top ten PowerPoint Powertips… which are the tricks and techniques they’ve discovered over years of designing presentations for some of the world’s biggest brands.

DELIVER

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Once you’ve mastered how to build great presentations, we’ll show you how to share them securely across your organisation with our trusted cloud management platform…

Before finally putting the best presentation delivery technology into your hands… as you learn how to make presenting easier and more effective with tech like iPads, Clickers and Smartphone Apps – you’ll learn what’s best and what’s best avoided…

The Presentation Technology Lab isn’t just a presentation geek-fest…. it’s about learning the best technology available, the right time to use it and how to make it work to your advantage.

If you’d like to discover the secrets that make Eyeful Europe’s leading presentation agency, then book into The Presentation Technology Lab here…

HOW WE AVOIDED TODDLER TRAUMA WHEN TRAVELING

Monday, September 26th, 2016 by Matt<

I am tired. Very tired.

I love my job at Eyeful, Europe’s leading PowerPoint Presentation Design Agency, but boy was I ready for a break.

Today is my first day back after a ‘relaxing’ holiday in Cornwall with my wife Mel and our two-and-a-half year old son Jack.

Obviously when I say relaxing, I mean utterly shattering.

Alas, Mel and I have had to wave goodbye to relaxing holidays where we lay around a sun drenched pool enjoying a good book…

…and say hello to UK holidays where Jack can have the most fun. Feastival has been rebooked and a first ever trip to Centreparcs is currently under negotiation. Really? A holiday in Nottingham?

A wise person once told me, the baby fits in with your life, it doesn’t dictate what you do…

They. Were. Lying.

If it’s 28° and Jack wants his hoody on, I put it on… because the alternative ear-splitting, glass-shattering, 9.9 on the Richter Scale screaming is simply not worth it.

So this year we set off on a road trip to the lovely harbour village of Padstow, instead of worrying about a toddler with sunburn, heat-related ultra-crankiness or potential malnutrition from a lack of Chicken Nugget intake…

Padstow is, of course, famous for hosting many high quality Rick Stein restaurants, of which we went to… none! High-class evening dining with an overtired toddler and breakable plates are simply not a good mix.

We also had to plan our days doing things Jack would enjoy such as seeing Lion’s in Newquay Zoo (where I found out that I weigh the same as a Panda – awesome).

When it didn’t rain we played on the beach, getting sand in unspeakable places as we made Jack a world record 75 Sand Castles!

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So what the heck has my holiday got to do with your presentations?

Well, as much as Mel and I pine for a fortnight of 5-star Mexican luxury, Jack is our highest priority.

And in some roundabout way my holidays are actually the same as your presentations.

You see, most business presentations suffer from one major flaw – they tend to be woefully generic, one-size-fits-all affairs.

They focus on their own company, where they are based, number of offices, identity parade of directors and so on – the audience just isn’t bothered about all of that.

The reality is that, just as Jack is the most important person to us, your audience are the most important people in your presentation.

It’s essential that you structure your presentation to address the challenges and issues they are facing – before, explaining how your solution is the answer to their prayers.

Yes, this is more work.

Yes, this is harder than you think.

Yes, like me, you will be a lot tireder at the end of the process.

But it’ll be a good tired, you’ll be satisfied in the knowledge that you did things right, your audience will have left after a good experience… and they’ll be more likely to follow your call to action.

If collapsing in a heap doesn’t appeal, but a positive presentation result does – then get in touch with Eyeful, as this presentation design company is more than happy to do all the hard work, while you take the glory – it’s what we do!

Alas, we don’t do childcare – but if we did, it would be great… and I’d use it all of the time!

DISCLAIMER (if my wife is reading)
Jack is not the terror he sounds. He’s an awesome little dude that doesn’t have any more tantrums than any other toddler. To confirm, I really love my son and having children rocks – don’t be put off!