Posts Tagged ‘Fake News’

ARE YOUR PRESENTATIONS FAKE?

Wednesday, March 1st, 2017 by Matt<

Fake news is a big story (pun intended) right now…

Especially when it comes to Donald Trump, on one hand he is complaining that CNN have broadcast and Buzzfeed have written fake news stories that show connections between Trump and Russia…

On the other, Helen Lewis, deputy editor of the New Statesman appears to believe that fake news released on Facebook in the run-in might be a main reason why Trump (somewhat controversially) made it to the White House…

Other reports state that fake news ‘probably’ had nothing to do with Trump winning the election. Some even end with a ‘scouts promise’ (ok I made that bit up).

“Now there’s concrete data proposing that false news stories may not have been as persuasive and influential as is often suggested.”

Says Matthew Gentzkow, in the Stanford University News.

It’s getting harder and harder to know what’s fake and what’s real… As the article goes on to disclaim that, “the economists behind the research do not conclude one way or the other whether fake news swayed the election.”

Erm, so what was the point of the article and indeed the research if the outcome was, “erm we’re not too sure either way…”? Great.

Only this morning I saw a sponsored post on a social media site claiming that I could get (I won’t say what for legal reasons) something very expensive (for free) using a free government grant…

Technically speaking this isn’t fake news, unless I and anyone else who has seen this sponsored post decided to share it with all and sundry. And, why wouldn’t you? On clicking to read more the offer practically states you will qualify if you have the ability to breath in and out!

It all sounds a little bit too good to be true, the webpage it links too doesn’t seem genuine (although it’s hard to tell) and I can’t find any such mention of the government grant anywhere else on the net…

My fake news alarm bells are ringing pretty loud!

Misleading journalism and potentially misleading Facebook adverts to one side… have you ever stopped to think if your presentation is fake?

No, I’m not questioning your integrity as a presenter, but the fact is that most PowerPoint presentation designs are provided to the presenter, as opposed to the presenter themselves writing the content.

In fact, it’s an unfortunate and well known fact to us here at Eyeful, that many (far too many) people and departments seem to have a say in a company’s presentations…

Product want to add in absolutely everything about why the product is great and how it works…

Marketing want to make it on brand and compliant…

Sales just want to make it sell…

The poor presenter just wants to be able to decipher what’s on the slides and not look daft presenting what is essentially a complex hash of information that he or she had little to do with creating.

It’s high time presenters took back the ownership of their presentations. This won’t just make sure their content is true and accurate, but it will also ensure its messaging and structure is a lot more aligned with the presenters aim.

If you create a presentation about a topic you are both familiar with and passionate about, you stand a much higher chance of delivering in a credible manner.

We’ve all been in those presentations where the presenter says the right things, probably honest things, but they sound like they’re regurgitating the same thing for the thousandth time…

This puts as much scepticism in an audience’s mind as an advert stating you can earn £6000 per hour by working from home. Guaranteed.

If you agree it’s time to start from fresh and create a new presentation that you can deliver with an honesty and integrity that can’t be faked… Then Eyeful can help.

We can construct you a new presentation that has a structure aligned with your business goals, that has authentic stories (of your own) which will help you to inspire your audience to follow your call to action… and this I know is true, because I’ve witnessed it many thousands of times since I joined Eyeful in 2009!

In the meantime, I’m off to apply for the best offer I’ve ever seen…