Posts Tagged ‘Marketing brochure’

PRESENTATION LEAVE-BEHINDS: THE PRINTED HANDOUT

Thursday, April 20th, 2017 by Matt<

For the next few weeks here at Eyeful, we are focusing on highlighting what could well be the missing ingredient to presentation success in our presentation leave-behind season…

It’s your presentation in print…

If you start with a poor presentation you’ll simply end up with a poor leave-behind…

Every good presentation leave-behind starts with Eyeful creating you a powerful presentation structure, with strong messaging and impactful content that is honed to persuade your audience into following your call to action.

Eyeful’s approach is to carefully break your presentation down into its core messaging, structure and design, before re-purposing it in the highest quality brochure design.

The presenter’s original context forms the copy, whilst the slide visuals are neatly re-designed for print, similar to the pages in a magazine design or marketing brochure…

Your presentation’s original design features are used to create a consistent printed look and feel that works in unison with your live presentation material.

Printed handouts are for large event presentations…

Presentations come in all shapes and sizes, anywhere from a huge audience in an auditorium right down to a 1-2-1 meeting in an office. Just as your presentation should be tailored to your audience and environment, so should your leave-behind.

A printed handout is best suited to large event type presentations. This is because printing large volumes tends to be more a more cost-effective approach. It is also a tactile opportunity for your audience to re-absorb your presentation quietly in their own time.

There are other types of presentation leave-behinds…

Video presentations, video brochures and interactive presentations are all viable presentation leave-behind alternatives, just visit our dedicated presentation leave-behind page to find out more as well as to discover more details about our free interactive presentation offer…

THE MISSING INGREDIENT FOR PRESENTATION SUCCESS

Wednesday, April 5th, 2017 by Matt<

Have you ever delivered a presentation and thought afterwards, “Wow! That went well, the deal is in the bag!” only to then get the email a couple of weeks later, “sorry, we went with the other guys…”.

It’s not a good feeling.

Not to rub salt into old (or recent) wounds, there could well be a very simple reason why this happened. Unfortunately, even if you deliver an amazing presentation, important buying decisions aren’t usually made there and then; key decision makers often rely on the information that you leave behind to support your presentation.
Giving a clear and focussed presentation is a great start, but if time has passed since your all convincing pitch, then you’re relying on your audience to make big decisions based on sketchy memories.

This is where most presenters go wrong…

Some don’t even consider leaving a handout behind.

Others do, but seem to think a nicely bound print-out of their PowerPoint slides will do the job – which is potentially one of the worst things you can do.

Your presentation’s slides without the context of the presenter talking around them simply won’t make sense to the reader and key messages could be missed or misinterpreted.

Introducing perfect presentation leave-behinds…

Eyeful are a presentation design company with over a decade’s worth of experience in creating successful presentations for some of the world’s biggest brands – we know what works.

The most effective strategy for achieving presentation success is two pronged; deliver a great presentation and then keep the hard work that went into it alive by providing your audience with a proper presentation leave behind to review in their own time.

This removes the chance element of memory lapse or misinterpreted PowerPoint print-outs and means your product or solution is still being presented at its absolute best.

You can support your presentation by:

Pointing your audience to a web hosted animated video presentation…

Impressing your important audience with an ultra-modern video brochure…

Emailing your audience, a link to an engaging interactive presentation…

Providing your large audience with beautifully designed printed brochures…

The presentation you deliver and the type of leave-behind that supports it, totally depends on your audience and presentation environment. Get these things right and you’ll be on the road to presentation success.

Check out our dedicated page now to find out about our free* interactive presentation offer or simply pick up the phone and tell us all about your opportunity and we can create you an outstanding presentation, supported by a perfect presentation leave-behind…