Posts Tagged ‘Presentation Healthcheck’

NATIONAL STRESS AWARENESS MONTH: SUMMARY

Friday, May 5th, 2017 by Matt<

National Stress Awareness Month has come to an end, but for many, the stress involved in creating presentations goes on.

It doesn’t have to be this way.

If you are prepping a presentation now…

Check out my blog 5 Steps To Remove Presentation Panic where I discuss the 5 key steps to take if a presentation is needed at short notice…

Step 1 – Prioritise Your Workload
Step 2 – Create A Message For Your Audience
Step 3 – Plan Your Content
Step 4 – PowerPoint Presentation Design
Step 5 – Rehearse

Follow these 5 steps and when you present and you will come across more authentically, look more professional and give all the hard work you’ve done the best chance to succeed.

If your presentation is already designed…

Send it to us and we’ll put it through its paces with our free Presentation Healthcheck service.

This is where an Eyeful presentation expert with years of experience will review your presentation against the three factors that determine its true effectiveness…

Look and Feel – is your presentation designed to a professional standard?

Messaging – does the clarity of your key messages shine through?

Structure – does your story come across in a logical and easy and memorable way?

Based on the information you provide, we’ll assess the strengths and weaknesses of your presentation and feedback to you in our comprehensive report.

If you would like to relinquish all of the stress…

Then this really is the easiest option of all. Just pick up the phone, dial 01455 826390 and we’ll connect you to a presentation expert who will take care of everything…

We’ll work out your key messages, form you a powerful story with strong messaging, before presentation designers create you an outstanding presentation…

A presentation that you will not only be proud to deliver, but one that will resonate with your audience and achieve the result you’re are looking for. Where’s the stress in that?

When Provocative Turns Offensive

Friday, April 29th, 2016 by Simon Morton<

I attended a presentation earlier this week that was so offensive I’m still reeling from it. To pre-empt any ‘presentation prima donna’ accusations, the offence was not caused by the awful visuals, a blizzard of bullets or overuse of animation – frankly, this comes with the territory and you become hardened to such things.

Nope – the offence was caused by the crass use of a global human catastrophe to help demonstrate a particular business point.  Let me put this into context… The presenter told a story (not something we would normally complain about) about how the combination of being made redundant, then a few days later the 9-11 tragedy happening made him reassess his life and career, he would then travel the world and discover the product idea that launched his business and made it what it is today…

At least that’s how most presenters would tell the story.

But alas this chap wanted to make an impact…and an impact he made. The story was told in a vulgar tone, with images of planes crashing into the World Trade Centres as well as a jokey picture of Osama Bin Laden with a speech bubble telling him to set his own business up…

Up until this point it had been a fairly successful event. but when this happened the audience squirmed. The room went horribly quiet. The presenter, instantly recognised that he’d overstepped the mark, but it was too late, he was at the point of no return and looked ashen faced. To say he’d totally misread the audience was an understatement and, more importantly, not one of them (myself included) was prepared to throw him a lifeline of an encouraging nod of the head, or a slight smile. He never recovered and spent a painful 20 minutes on stage, the audience letting him squirm with absolutely no compassion whatsoever.

Now I wager that this offensive presentation probably started as a much more innocent brainwave. I’m sure the presenter had just wanted to rock the boat a bit and provoke a bit of a reaction from a semi-comatose conference audience – to stand out and be remembered.

The problem is that the lure of provocation eclipsed any proper consideration of the audience, his objectives or the key presentation message.

Provocation and shaking things up is fine, as long as it’s done in the right way and for the right reasons.  If it doesn’t help your audience to follow your call to action – or worse still, such as in this case, makes them less likely – then what’s the point?

Now don’t get me wrong – I’ve long been a fan of grabbing the attention of a presentation audience early on in the process. Done properly, it turns ‘ye olde presentation rules’ on their head and gives both presenter and audience license to engage in a much more powerful way. The resulting engagement ensures everyone gets more out of the process – the audience becomes invested in the message being shared (and thus more likely to do something as a result) and the presenter isn’t having to compensate for what is often a terribly dull experience for them and the people in front of them.Story Season 1

More importantly, turning things on their head is a pretty easy thing to do.

After all, the bar is set pretty low for most credentials presentations delivered today. The vast majority follow the same old opening structure – anodyne title slide, a dull agenda followed by a handful of slides sharing company information in mind-numbing detail (more than often accompanied with a world map showing office locations using pin icons).

Simply stepping away from this engagement sapping opening and instead sharing an insight that demonstrates an understanding of your audience’s issues already puts you head and shoulders above your fellow presenters.

No need for fireworks, crass provocation or bawdy humour. The reality is that simply making your next presentation audience centric will ensure you stand out. So stop thinking of clever high impact ‘tricks’ or hooks and focus on the most important stuff first – message, structure and call to action. Do this right and your audience will remember you for all the RIGHT reasons…

PS – Want a second opinion?  Ping us your presentation and we’ll analyse your audience and give you an action plan on how to significantly improve its messaging, structure and design in our free Presentation Healthcheck service

Spam Strikes Again

Monday, March 10th, 2014 by Simon Morton<

Having a successful blog brings its own rewards, but there is a downside too.

Spammers love a comments box and trawling through nonsensical comments to find the genuine ones is a daily tribulation. As I’ve mooted before spam does have its uses and recent spamming trends have highlighted another way in which it can help us all be better presenters.

To be fair some of the gobbledegook is quite amusing and I now have an encyclopaedic knowledge of where to buy a wide variety of pharmaceuticals, niche pornography and ‘replica’ designer goods. This, in turn, has given me a handy social barometer in that should I ever be called upon to access this bank of information, I’ll know it’s time to get my coat.

Most of these spam comments are high on enthusiasm and extraordinarily low on punctuation and grammar, but there is one spam message that appears again and again like a horror film villain that refuses to lie down on the off chance of a sequel.

This particular miscreant believes itself to be a master of disguise but for anyone used to filtering this sort of nonsense it’s easy to spot, here’s an excerpt for the un-initiated:

 

{I have|I’ve} been {surfing|browsing} online more

than {three|3|2|4} hours today, yet I never found any interesting article like yours.{It’s|It is} pretty worth enough for me. {In my opinion|Personally|In my view}, if all {webmasters|site owners|website owners|web owners} and bloggers made good content as you did, the {internet|net|web} will be {much more|a lot more} useful than ever before.|

I {couldn’t|could not} {resist|refrain from} commenting.{Very well|Perfectly|Well|Exceptionally well} written!|

{I will|I’ll} {right away|immediately} {take hold of|grab|clutch|grasp|seize|snatch}

your {rss|rss feed} as I {can not|can’t} {in finding|find|to find} your {email|e-mail} subscription {link|hyperlink} or{newsletter|e-newsletter} service. Do {you have|you’ve} any?

{Please|Kindly} {allow|permit|let} me {realize|recognize|understand|recognise|know} {so that|in

order that} I {may just|may|could} subscribe. Thanks.|

{It is|It’s} {appropriate|perfect|the best} time to make some plans for the future and {it is|it’s} time to be happy. {I have|I’ve} read this post and if I could I {want to|wish to|desire to} suggest you {few|some} interesting things or {advice|suggestions|tips}.

 

As you can see there is some scope for personalisation here but no amount of ‘delete as applicable’ can disguise its true nature and because some spammers can’t even be bothered with that, I can tell you that in its pre personalisation entirety it runs to an impressive 1858 words.

I’m sure that this format can lead to thousands of permutations, but I can state with confidence that they are all as rubbish, formulaic and soul destroying as each other.

It all amounts to a lot of effort that communicates nothing and singularly fails to achieve its goal – in this case my pressing of the ‘approve comment’ button.

This is, of course, my cue to segue gracefully into the subject at hand, presentations in general and more specifically the dangers of sticking to what you know.

Here at Eyeful we’ve seen thousands and thousands of presentations and we know that presentations of the insert name/company/product genre are still alive and kicking (until we get our hands on them that is).

A presentation that you’ve been using for years is not the same as a successful presentation. And a presentation that is almost identical to your competitors is even worse.

Audiences are savvier than ever and business is much more competitive. Your potential customers will know exactly what your competitors are offering and your presentation needs to show them exactly why they should spend their money with you.

Presentation software and hardware has moved forward in leaps and bounds and there is no excuse for relying on old formats or wasting valuable resource on the latest tech just because it looks good.

Fortunately for business everywhere we’ve got some tricks up our sleeve that can help your presentation stand out from the crowd. Presentation Optimisation is a proven way of creating presentations that have real impact and Blended Presenting can help you make connections like never before. There’s also technical PowerPoint and soft skills training and The Presentation Lab Book to get your presentation juices flowing.

Sales pitch over, this is the real world and there’s no point spending time and money fixing something that just ain’t broke. Which is why we’re always happy to provide a free* Presentation Healthcheck to anyone interested in what we do.

We know that floating in a vast sea of mediocre presentations there are a few things of real beauty and if your presentation already shines we’ll send you on your way with a gold star and a pat on the back.

So, if you’re worried that your presentation might have a certain spamminess or that your presentation delivery might not be as good as your competitors them drop us a line and we’ll help you connect with your audience in a way that insures their approval.

Presentation healthcheck

*completely and utterly free of charge and obligation – like free things used to be.

 

 

On the 8th (Working) Day, Rachel Started Giving Slide Redesign Away For Free…

Monday, December 17th, 2012 by Simon Morton<

Today we have an offer for the first four readers to get in touch.

Those of you have looked at our website will know that we offer anyone a free Presentation Healthcheck where our consultants review your existing presentation and make suggestions or offer feedback on how it could work harder for you.

Today, the first four readers who make contact with Rachel Page, from our Marketing team, can not only receive a free Healthcheck but we’ll also redesign three slides for you absolutely FREE*

So fastest finger first….

Email: rpage@eyefulpresentations.com or call (UK) 01455 826395 and quote eighth day of Christmas

* Simon is currently holding his head in his hands at the Yuletide generosity that seems to have gripped the marketing team…

Eyeful Goes Dutch – The Launch Webinar

Monday, September 19th, 2011 by Simon Morton<

As part of our continued excitement surrounding our launch in The Netherlands we are delighted to invite you to the Eyeful Presentations.NL launch webinar.

clogsOver the last 6 years, Eyeful has gained international recognition as a company that has transformed the quality and impact of business presentations.

Our “Presentation Optimisation” approach is the secret ingredient behind the presentation success of companies like Adobe, American Express and Visa.

In this launch webinar, we’ll introduce you to the following:

  • Why most business presentations bore, confuse or simply miss the point.
  • What is Presentation Optimisation…and why is it so effective?
  • How a “Blended” approach allows you to think beyond the constraints of PowerPoint.

We’ll also be pulling upon real-life stories from companies just like yours to help demonstrate the dramatic impact of Presentation Optimisation.

If that’s not exciting enough we’ll also be offering a limited number of free Presentation Healthchecks to webinar attendees.  This comprehensive audit of your current presentation will highlight the areas that are working well…as well as identifying any areas that need development.

As always our webinars are open to friends old, new and as yet unknown so please join us on the latest leg of our international journey!

We look forward to “meeting” you on the 22nd at 12noon CET. Unfortunately space is limited so please reserve your Webinar seat by clicking here.