Posts Tagged ‘Simon Morton’

Announcing the first ever European sales enablement summit

Thursday, July 13th, 2017 by Matt<

Eyeful Presentations is proud to announce that our partner Top Sales World is running the first ever European Sales Enablement Summit.

This one day event is happening on Wednesday 4th October 2017 at the exclusive venue of Arsenal’s Emirate’s stadium.

On the day you will find one of the most prominent and significant speaker lists ever assembled on this side of the continent. Speakers, including Eyeful’s founder Simon Morton, are all being brought together with the aim of increasing your sales results through integrated content, training and coaching.

The event’s organiser Jonathan Farrington, CEO of Top Sales World states that…

“We will be viewing the Sales Enablement ‘landscape’ from every angle; the entrepreneur, the researcher, the strategist, the futurist, the practitioner, the technology provider, the messenger, the presenter, all have their own commitment to sales enablement excellence but each has their own approach.”

Meaning that there will be sales enablement advice and best practice no matter where your discipline lies.

Eyeful are also very pleased to announce that we are able to offer our clients and partners tickets to this prestigious event at a greatly reduced special rate of £295 instead of the full £495.

To take advantage of this offer before it expires on 31st July, purchase your tickets here using the code TSW17/VP…

To download the event brochure and get even more information click here

SIMON MORTON REVEALS THE FORMULA TO SALES PRESENTATION SUCCESS

Friday, July 7th, 2017 by Matt<

There’s an age-old conflict between sales and marketing that never seems to go away when it comes to sales presentations…

Marketing create the collateral (the dreaded PowerPoint presentation) that is usually deemed ‘not good enough’ by their colleagues in the sales team.

This means the poor sales person, with their meeting looming, has to work long into the evening making the presentation more appropriate for their prospect meeting…

Sadly, this isn’t the case because the marketing team aren’t trying to help, or because the sales team are being awkward – it’s simply a lack of true sales presentation expertise on both sides.

Eyeful though, are the sales presentation experts…

We’ve been creating some of the most effective sales presentations (and indeed, most effective sales experiences) for over a decade.

Over this time we’ve shaped what we believe to be one of the most effective types of presentations that leads to engaged prospects who are switched on and in-tune with your sales messages.

Simon Morton, Eyeful’s founder and CEO has been telling Barbara Giamanco of Top Sales World all about our unique approach to sales presentations on her Hard Talk show which you can listen to (or download) right here…

To get support with your sales presentation design and messaging that will significantly increase your chances of sales success, just drop us a line and a presentation expert will be in touch today…

TODAY’S WEBINAR : BUSINESS SUCCESS THROUGH ONLINE MEETINGS

Thursday, July 6th, 2017 by Matt<

Ok, hands up who has ever done any of these things when attending a webinar?

Checked email
Continued working
Scanned through your Facebook feed
Logged off due to the dire content

It isn’t surprising when most webinars are incessantly self-promoting, with the presenter going on and on about their company, where they are based and how esteemed their board of directors are…

Couple that with PowerPoint presentation designs that are devoid of quality, animation and anything resembling a logical story or structure.

Now add in the fact there is no body language to follow from either party.

That’s how most sales pitches feel using an online meeting tool – with absolutely no connection between presenter and audience.  What results is a tug of war between an overly enthusiastic presenter and an isolated audience…and nobody wins.

Which is no good for you as a presenter. You somehow need to build a connection with your audience, keeping them engaged, interested and enthused enough to follow your call to action.

How do you do this?

Well, today at 12.30 (UK) Eyeful’s founder (and all-round presentation expert) Simon Morton is delivering a webinar on webinars in…

Business Success through Online Meetings – The Power of Trust & Rapport

This is a fantastic opportunity to find out…

How you can use web technology to build trust with prospects and customers
How you can easily create intimacy with your remote audiences through use of an online ‘blended approach’
How to move the online engagement from ‘presentation’ to ‘conversation’
See an example of a webinar presentation created and delivered by a renowned presentation expert

Register now to get the expert advice to that will give your next webinar a much greater chance of success…

SALES KICK-OFF SEASON: THE SECOND SECRET TO SALES KICK-OFF EVENTS

Friday, January 13th, 2017 by Matt<

With Christmas now a far off memory and work well and truly back underway, Eyeful’s sales kick-off season continues to offer insight and advice for anyone organising such a huge event.

Sales Kick-Off events aren’t the easiest things to arrange, they can extremely expensive to set up, you need to take your people off the road and of course there’s a whole heap of opportunity at risk if it all goes, well, a little bit flat.

To make sure this doesn’t happen to your sales presentation design and messaging, Eyeful’s CEO Simon Morton now shares the second of his 5 Key Secrets To Successful Sales Kick-Offs…

If you or someone you know are involved in your company’s sales kick-off, then please do check out our dedicated sales kick-off page… You’ll find lots more information and advice, and you can even download Eyeful’s Expert Formula To Sales Kick-Off Events too… which is a really useful guide when planning these type of events.

SALES KICK-OFF SEASON: ARE YOU GETTING ENOUGH BUCK FOR YOUR BANG?

Friday, January 6th, 2017 by Matt<

This month at Eyeful, this presentation design company is all about one thing… SALES KICK-OFF EVENTS.

These rather huge proceedings are arguably the biggest deal in the sales director’s calendar (after the end of year figures) and Eyeful want to make sure yours doesn’t just go with a bang, but leads to a buck too… or to put it slightly more professionally; gets you a significant return on your rather heavy investment.

We know these events happen all year round, but for many large businesses January is the traditional time for kick-off events.

So, we’ve been hard at work, Eyeful’s CEO Simon Morton has helped lots of businesses over the last 12 years in creating really successful sales kick-off’s and he’s pulled together his best 5 pieces of advice for sales kick-off event organisers…

If someone in your business is currently working hard (and probably very late too) then be a friend and do them a favour by pointing them at our dedicated sales kick-off page

WEBINAR INVITATION TO ALL TECHNICAL EXPERTS

Thursday, November 17th, 2016 by Matt<

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Technical Presentations have a bit of a reputation…

Many think they are boring, over complicated affairs written by experts, only for experts.

But here at Eyeful, we know the truth. Technical Presentations can be the most exciting, interesting and important types of presentation.

Scientists, Engineers, and programmers (to name just a few subject matter experts) are the people that change our world, making it better, safer and healthier.

We know how important you are…

So, when it comes to your presentations it’s essential that your amazing ideas don’t just talk to the other experts in the room but connect with the decision makers you need to convince to make your ideas become reality.

This is why we created The Technical Lab, our Fast Track one day training course in how to create Technical Presentations.

The Technical Lab is way more in depth than a generic advanced PowerPoint training day, you’ll learn the theory behind how to turn complicated information into presentations that shine out a clear and consistent message to the entire audience.

We are sharing some of the insights from this successful presentation training day in our forthcoming webinar:

The Technical Lab Surgery on Tuesday 22nd November at 4pm…

THINK – The importance of audience analysis is discussed, providing the science behind our Audience Heatmap technique; this will provide the tools for you to start presenting in a more engaging and impactful way.

ACT – Our Must, Intend, Like objective-setting process will help you reassess and focus on the overall goal of your presentation, and provide you with the best strategy for achieving it.

DELIVERBlended Presenting will introduce you to the concept of creating a presentation story that’s strong enough to get your message delivered, understood and retained, whatever the environment it needs to be delivered in.

The webinar is being delivered by Eyeful’s founder Simon Morton, the author of the widely acclaimed book The Presentation Lab. So, this is a great chance to get valuable insight from Europe’s leading presentation expert.

So, to join us on Tuesday, just register here and we’ll look forward to helping make sure your presentations help you turn your ideas into reality.

PRACTISING WHAT WE PREACH FOR VIDEO PRESENTATION PLANNING

Thursday, November 10th, 2016 by Matt<

I was recently tasked with composing a video presentation highlighting our CEO Simon Morton’s mission to promote the good name of Eyeful in our quest to rid the world of ineffective business presentations…

You see, Simon is regularly asked to share his insight and knowledge through business publications such as BBC Technology, Communication Director and Sales Initiative, and as a keynote speaker at events such as Microsoft Future Decoded, Citrix Webinars and the B2B Marketing Expo.

After staring at a blank page for a few minutes, it suddenly dawned on me that I should be asking…how would Eyeful set about assisting a client who needed help from a Presentation design company such as ourselves?

Suddenly everything became clear…

One of our expert consultants would take you through Eyeful’s tried and trusted Presentation Optimisation process…

Your objective…
We would start by considering your objective. What do you want your audience to do off the back of your presentation? My goal was to get Simon speaking and writing opportunities.

Your audience…
We would then analyse your audience. Who are they? What are their motivations? What are they looking for from you? We get the really deep insight by creating an Audience Heatmap like in this example…

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Get a free audience heatmap profile of your audience here

Which then leads to the big question…

What’s their problem?
Through an understanding of your audience we will challenge you to truly address the main challenges faced by your audience, before planning a presentation message and structure that clearly demonstrates how you are the absolute solution to those issues.

I established that my audience’s (senior editors of publications and event organisers) challenge was the need to generate high value content for a very senior business audience on a frequent basis.

Applying this insight to my script, I showcased how Simon’s experience and credentials make him a perfect source of content for their publication or event.

Prove it…
The next stage in our process is in convincing your audience that you’ll deliver on your promise…the all-important proof points. It’s all well and good proclaiming that you’re the answer to their prayers, but people aren’t just going to take your word for it.

So I pulled together a selection of the positive feedback that Simon received from his most-recent speaking and writing opportunities and applied these to my script…

Call to action…
So many presentations just stop at this point and don’t have any strong call to action – which is crazy. If your audience doesn’t understand what you want as a result of your presentation, then everyone’s time has been wasted – no next steps, no sale, no point!

We would always plan a very strong call to action into your presentation’s structure…

Once the structure of your presentation is defined, the messages and content debated, and the whole thing has been clearly storyboarded, we would hand it over to our world class presentation designers to bring the whole concept to life – which is exactly what I did, and they delivered me this amazing video…

We’ve already received several booking requests for Simon to either speak or write for publications in 2017, demonstrating what we already knew…the Eyeful way works…

To enjoy similar results with your own powerful presentations, just get in touch.

What Do Your Visuals Say About You?

Friday, May 6th, 2016 by Matt<

A picture paints a thousand words – OUCH! That cliché caused physical pain as I wrote it, but alas it’s true! And never more so than with business presentations…

Without trying to spoil what Simon discusses in detail with Grant Leboff in his latest venture in front of the Sticky Marketing audience…

Your presentation imagery and visuals are really important – I know, obvious right – but you would be surprised by how many people get this wrong, even when they have good ones at their disposal.

Only this morning I was reviewing a recent Presentation Healthcheck that we’ve performed for a really high-end construction company…

Their presentation suffered from all the usual problems, bullet point overload, no mention of the audience or how they would solve their audience’s problem…

But what they did have in abundance were fantastic professional photographs of the work they’d done – however these great images were hidden away at the back of the presentation, in a tiny and none descript way…

Our advice was of course to make a lot more out of them… but the point is, whether you have your own great images, access to a decent image resource or have a design team itching to make a graphic from scratch… you must consider how your audience is going to perceive what they see…

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Here’s Simon and Grant with the full story…

If this has got you wondering what your presentation’s visuals are saying about you? Why not learn all about Valuable Visuals as part of a full day of Think, Act and Deliver Differently presentation training?

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In Valuable Visuals we share the secrets to powerful graphics; from turning data into a visual story, when (and when not) to use infographics and how to make your visuals engage your audience emotionally.

You can find all of our Think, Act & Deliver Differently modules right here…

LEARN HOW TO CREATE COMPELLING PRESENTATION CONTENT THAT KEEPS AUDIENCES INTERESTED

Monday, April 18th, 2016 by Matt<

Have you ever been in that frustrating place where you’ve written your presentation, you know what you want to say, when you want to say it, but now you’re looking at a blank PowerPoint slide with those annoying words “Click to add title” staring back at you getting you more and more stressed? Yeh – me too…

Thankfully Eyeful’s MD Simon Morton has shared his thoughts on the matter with Sticky Marketing’s Grant Leboff in another video interview around Simon’s acclaimed book, the Presentation Lab

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The video is just 3 minutes long, so stick the kettle on and watch the interview while it boils…

Now enjoy your cuppa whilst mulling over Simon’s advice and make some notes on the amazing content that you’re now going to create to keep your audience interested in what you have to say…

If this gets you thinking that you would like to know a whole lot more about how to create effective presentations that get results…

Then check out our full suite of Think, Act & Deliver presentation training modules

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These modules won’t just give you a tip or two, neither are they the run-of-the-mill Advanced PowerPoint Training courses that litter the internet.  Think, Act & Deliver will fundamentally change your behaviour and approach to creating presentations at every step of the presentation creation process…

THE SIMPLE GUIDE TO CLEANSING COMPLEX PRESENTATIONS

Tuesday, April 12th, 2016 by Matt<

WHAT?
Simon Morton, Eyeful’s illustrious MD and author of the acclaimed The Presentation Lab book, has once again made his regular foray into the video studio of Sticky Marketing’s Grant Leboff.

This time Grant has been quizzing Simon on ways to simplify really complex presentation messages.

HOW?
Simon reveals two great and easy to use techniques from his book that you can apply to your own presentations to make them a whole lot less cluttered and more structured.  They’re techniques that can be applied outside of presentations too – even in blog posts!

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WHY?
To help you!

If you create any kind of PowerPoint presentation design, this interview will give you the advice you need to avoid content clutter and overloaded, confusing and ultimately very dry presentations.

But if you create technical or scientific presentations and struggle to keep slides focused and not stuffed full of dry detail – then this video is an absolute must see…

The very best of luck in cleansing your complex presentations, it’s not the easiest thing to do so we really hope the methods that Simon has shared prove useful…

If you would like to learn the techniques mentioned above in more detail, then check out our CLEARING THE DECKS module from our full suite of Think, Act & Deliver presentation training.

We can teach this module  as part of a Tailored Training course or in any of our Fast Track days…