Posts Tagged ‘stock images’

WHAT DO YOUR (STOCK) PHOTOS SAY ABOUT YOU?

Thursday, March 16th, 2017 by Matt<

I love quirky journalism, especially when I can relate to it…

Sean Coughlan of the BBC has written a rather amusing article all about stock photography – something we know only too well here at the UK’s leading presentation design company…

In his article, he says…

“There is a place where no emotion is understated. A place that pioneered “post-truth” before it was discovered by politicians. A place where both triumph and disaster are met with… perfect dentistry. This is the land of stock pictures.”

If you’ve ever had the (highly frustrating) task of sourcing images for your presentations, you’ll probably have a wry frown as you nod in agreement with Sean’s take on this minefield…

To be fair to the BEEB, they don’t just mock stock photography, they have in the past taken an interest in presentation messaging and the fraught dangers of supporting imagery that either confuses everyone or simply looks awful…

They even looked to us for help on this matter…

As a presentation design company who create hundreds of presentations each week, we work with thousands of stock images and we have to say they aren’t all bad…

On any given stock website there will be pictures going back many years and trends change… a few years ago images (as bad as they are now) like ‘man in field’ were in-vogue on websites to brochures and everything in-between…


Landscapes are now all about dusky dramatic sunsets…

No longer should images be used where the people within them look directly (or pull stupid faces) at the camera…

The thing is, these images are still readily available on most stock image websites despite falling out of trend some time ago. And, unfortunately it is a cultural business problem, if a presentation creator thinks that an image like this is acceptable to use…

According to Pixabay this image has been downloaded almost 5000 times – why?

If sourcing images for presentations is something you need to do, we implore you to apply a common-sense approach that seem to be beyond most people (at least 4782)…

The Eyeful guide to stock image websites is a good place to find imagery…

Or, if what you really want is a powerful presentation that persuades your audience to follow your call to action… Then you really ought to get in touch with the presentation experts…

 

 




Stars in their Slides

Thursday, March 5th, 2015 by Matt<

Vince Vaughn - CompressedHollywood movie star Vince Vaughn appears to be lining himself for a future career as a stock photography model!

Yeah – I’m not convinced either!

Basically it’s a publicity stunt for his new movie “Unfinished Business” which is due to hit big screens soon.

He and his co-stars have featured in about dozen stock style images which are being released on istock for free, editorial only use.

They’re a nice bit of fun to look at and a clever idea to promote the movie – which I hadn’t heard of – but I can’t imagine where on earth an Eyeful designer would put these in a presentation?

Don’t get me wrong, stock images most definitely play a part in presentations

But you must ask yourself when to use them and when to avoid? The key is common sense – if they look cheesy and bad – then AVOID at all costs! It’s pretty simple. If they look good – and some do look really good, and as long as they support what you are saying and have the right visual subtext, then go ahead and use.

I asked Alex, one of our designers for an example of a good stock image…

“I like this image, it has a clear platform to add items to and a blurred background of a coffee shop/pub/restaurant. I used it in a presentation that was about food logistics, the slide needed colour and the presentation used similar generic images with no branding. It fitted the bill perfectly.

Clichéd images are lazy and harmful to the overall story when badly used. But some images can tell a story on their own and are very powerful. Good stock photography should not be underestimated.”

 

Finally as important as it is not to use poor images in your presentations, maybe someone should tell the director, Ken Scott that rubbish slides shouldn’t be in Hollywood movies! I spotted the offending slide in the trailer for the movie! Let us know if you spot it too!!

So, if you need help with your next blockbuster presentation just pick up the phone and while our professional work their magic you can sit back and maybe even enjoy popcorn and a movie.