Posts Tagged ‘Video Presentation’

PRESENTATION LEAVE-BEHINDS: THE PRINTED HANDOUT

Thursday, April 20th, 2017 by Matt<

For the next few weeks here at Eyeful, we are focusing on highlighting what could well be the missing ingredient to presentation success in our presentation leave-behind season…

It’s your presentation in print…

If you start with a poor presentation you’ll simply end up with a poor leave-behind…

Every good presentation leave-behind starts with Eyeful creating you a powerful presentation structure, with strong messaging and impactful content that is honed to persuade your audience into following your call to action.

Eyeful’s approach is to carefully break your presentation down into its core messaging, structure and design, before re-purposing it in the highest quality brochure design.

The presenter’s original context forms the copy, whilst the slide visuals are neatly re-designed for print, similar to the pages in a magazine design or marketing brochure…

Your presentation’s original design features are used to create a consistent printed look and feel that works in unison with your live presentation material.

Printed handouts are for large event presentations…

Presentations come in all shapes and sizes, anywhere from a huge audience in an auditorium right down to a 1-2-1 meeting in an office. Just as your presentation should be tailored to your audience and environment, so should your leave-behind.

A printed handout is best suited to large event type presentations. This is because printing large volumes tends to be more a more cost-effective approach. It is also a tactile opportunity for your audience to re-absorb your presentation quietly in their own time.

There are other types of presentation leave-behinds…

Video presentations, video brochures and interactive presentations are all viable presentation leave-behind alternatives, just visit our dedicated presentation leave-behind page to find out more as well as to discover more details about our free interactive presentation offer…

THE MISSING INGREDIENT FOR PRESENTATION SUCCESS

Wednesday, April 5th, 2017 by Matt<

Have you ever delivered a presentation and thought afterwards, “Wow! That went well, the deal is in the bag!” only to then get the email a couple of weeks later, “sorry, we went with the other guys…”.

It’s not a good feeling.

Not to rub salt into old (or recent) wounds, there could well be a very simple reason why this happened. Unfortunately, even if you deliver an amazing presentation, important buying decisions aren’t usually made there and then; key decision makers often rely on the information that you leave behind to support your presentation.
Giving a clear and focussed presentation is a great start, but if time has passed since your all convincing pitch, then you’re relying on your audience to make big decisions based on sketchy memories.

This is where most presenters go wrong…

Some don’t even consider leaving a handout behind.

Others do, but seem to think a nicely bound print-out of their PowerPoint slides will do the job – which is potentially one of the worst things you can do.

Your presentation’s slides without the context of the presenter talking around them simply won’t make sense to the reader and key messages could be missed or misinterpreted.

Introducing perfect presentation leave-behinds…

Eyeful are a presentation design company with over a decade’s worth of experience in creating successful presentations for some of the world’s biggest brands – we know what works.

The most effective strategy for achieving presentation success is two pronged; deliver a great presentation and then keep the hard work that went into it alive by providing your audience with a proper presentation leave behind to review in their own time.

This removes the chance element of memory lapse or misinterpreted PowerPoint print-outs and means your product or solution is still being presented at its absolute best.

You can support your presentation by:

Pointing your audience to a web hosted animated video presentation…

Impressing your important audience with an ultra-modern video brochure…

Emailing your audience, a link to an engaging interactive presentation…

Providing your large audience with beautifully designed printed brochures…

The presentation you deliver and the type of leave-behind that supports it, totally depends on your audience and presentation environment. Get these things right and you’ll be on the road to presentation success.

Check out our dedicated page now to find out about our free* interactive presentation offer or simply pick up the phone and tell us all about your opportunity and we can create you an outstanding presentation, supported by a perfect presentation leave-behind…

PRACTISING WHAT WE PREACH FOR VIDEO PRESENTATION PLANNING

Thursday, November 10th, 2016 by Matt<

I was recently tasked with composing a video presentation highlighting our CEO Simon Morton’s mission to promote the good name of Eyeful in our quest to rid the world of ineffective business presentations…

You see, Simon is regularly asked to share his insight and knowledge through business publications such as BBC Technology, Communication Director and Sales Initiative, and as a keynote speaker at events such as Microsoft Future Decoded, Citrix Webinars and the B2B Marketing Expo.

After staring at a blank page for a few minutes, it suddenly dawned on me that I should be asking…how would Eyeful set about assisting a client who needed help from a Presentation design company such as ourselves?

Suddenly everything became clear…

One of our expert consultants would take you through Eyeful’s tried and trusted Presentation Optimisation process…

Your objective…
We would start by considering your objective. What do you want your audience to do off the back of your presentation? My goal was to get Simon speaking and writing opportunities.

Your audience…
We would then analyse your audience. Who are they? What are their motivations? What are they looking for from you? We get the really deep insight by creating an Audience Heatmap like in this example…

rsz_audience_heatmap_report

Get a free audience heatmap profile of your audience here

Which then leads to the big question…

What’s their problem?
Through an understanding of your audience we will challenge you to truly address the main challenges faced by your audience, before planning a presentation message and structure that clearly demonstrates how you are the absolute solution to those issues.

I established that my audience’s (senior editors of publications and event organisers) challenge was the need to generate high value content for a very senior business audience on a frequent basis.

Applying this insight to my script, I showcased how Simon’s experience and credentials make him a perfect source of content for their publication or event.

Prove it…
The next stage in our process is in convincing your audience that you’ll deliver on your promise…the all-important proof points. It’s all well and good proclaiming that you’re the answer to their prayers, but people aren’t just going to take your word for it.

So I pulled together a selection of the positive feedback that Simon received from his most-recent speaking and writing opportunities and applied these to my script…

Call to action…
So many presentations just stop at this point and don’t have any strong call to action – which is crazy. If your audience doesn’t understand what you want as a result of your presentation, then everyone’s time has been wasted – no next steps, no sale, no point!

We would always plan a very strong call to action into your presentation’s structure…

Once the structure of your presentation is defined, the messages and content debated, and the whole thing has been clearly storyboarded, we would hand it over to our world class presentation designers to bring the whole concept to life – which is exactly what I did, and they delivered me this amazing video…

We’ve already received several booking requests for Simon to either speak or write for publications in 2017, demonstrating what we already knew…the Eyeful way works…

To enjoy similar results with your own powerful presentations, just get in touch.