Posts Tagged ‘Video’

#PresentBetter – PowerPoint PowerHack: Moving Graphs

Tuesday, February 21st, 2017 by Matt<

If you work with PowerPoint on a regular basis, you’ll know how easy it is to nudge objects around with your arrow keys – except when it comes to graphs…

Thankfully, one of Eyeful’s senior presentation designers has another top time-saving PowerPoint PowerHack which reveals the mystery on how to nudge graphs.

Stay tuned for another PowerPoint PowerHack soon…

TECH UPDATE: HOW TO USE POWERPOINT’S NEW ICON TOOL

Wednesday, January 18th, 2017 by Matt<

It’s nice when something you wish for comes true and once again it has!

A loooong time ago, I spent a little time dreaming about just how great PowerPoint could be and created a wish list of how PowerPoint could evolve…

Historic PowerPoint Review – part 1

Historic PowerPoint Review – part 2

Sadly, the Random Bars transition still exists, but on a more positive note my wish for Morph did come true as well as a brand-new feature which allows users to insert icons into slides…

Icons are a very important part of presentation design according to Alex Warwick, one of our senior presentation designers here at Eyeful…

“Icons play a vital role as a visual representation of content which help the audience to more efficiently understand, navigate and interpret information. Icons support content or communicate on their own by drawing attention and helping to differentiate and structure content. Icons are widely used because they effectively combine function with being an aesthetic element in design.”

How the new icon feature works…

Alex is a big fan of this new functionality…

“In the past, the options to use icons were only available to users who have additional software like Adobe Illustrator or who would go through the testing process of downloading an icon online and having to convert the file type to make it compatible with PowerPoint. With the new Insert Icons feature any level user of PowerPoint can recolour and resize hundreds of useful icons in their presentations.”

The new icon feature is available for some users of Microsoft Office 365 right now, but as with all Office updates the feature will be rolled out in a staggered manner across all Office users.

Remember, icons aren’t just a way of making your PowerPoint presentation design look better, it’s all about making it easier for your audience to understand the message you’re trying to get across (I wonder what the icon for that would be?).

For a more in-depth conversation about your presentation’s messaging, just give us a call on +44 (0)1455 826390 and have a chat with one of our expert presentation consultants…

#PRESENTBETTER – POWERPOINT POWERHACK – SAVE AS A PPT SHOW

Wednesday, January 18th, 2017 by Matt<

#PRESENTBETTER – POWERPOINT POWERHACK – SAVE AS A PPT SHOW

If you find yourself wishing that you could email a presentation to someone and it would open in play mode as soon as they click (and be a lot harder to edit) then here’s a great PowerPoint PowerHack tip from one of Eyeful’s senior presentation designers

Stay tuned for another PowerPoint PowerHack soon…

SALES KICK-OFF SEASON: THE SECOND SECRET TO SALES KICK-OFF EVENTS

Friday, January 13th, 2017 by Matt<

With Christmas now a far off memory and work well and truly back underway, Eyeful’s sales kick-off season continues to offer insight and advice for anyone organising such a huge event.

Sales Kick-Off events aren’t the easiest things to arrange, they can extremely expensive to set up, you need to take your people off the road and of course there’s a whole heap of opportunity at risk if it all goes, well, a little bit flat.

To make sure this doesn’t happen to your sales presentation design and messaging, Eyeful’s CEO Simon Morton now shares the second of his 5 Key Secrets To Successful Sales Kick-Offs…

If you or someone you know are involved in your company’s sales kick-off, then please do check out our dedicated sales kick-off page… You’ll find lots more information and advice, and you can even download Eyeful’s Expert Formula To Sales Kick-Off Events too… which is a really useful guide when planning these type of events.

SALES KICK-OFF SEASON: ARE YOU GETTING ENOUGH BUCK FOR YOUR BANG?

Friday, January 6th, 2017 by Matt<

This month at Eyeful, this presentation design company is all about one thing… SALES KICK-OFF EVENTS.

These rather huge proceedings are arguably the biggest deal in the sales director’s calendar (after the end of year figures) and Eyeful want to make sure yours doesn’t just go with a bang, but leads to a buck too… or to put it slightly more professionally; gets you a significant return on your rather heavy investment.

We know these events happen all year round, but for many large businesses January is the traditional time for kick-off events.

So, we’ve been hard at work, Eyeful’s CEO Simon Morton has helped lots of businesses over the last 12 years in creating really successful sales kick-off’s and he’s pulled together his best 5 pieces of advice for sales kick-off event organisers…

If someone in your business is currently working hard (and probably very late too) then be a friend and do them a favour by pointing them at our dedicated sales kick-off page

WHEN GREAT PRESENTATIONS LEAD TO POWERFUL VIDEO ASSETS

Thursday, June 2nd, 2016 by Matt<

I was speedily going through my daily mounds of emails yesterday when something from the folks at Marketing Profs caught my eye… an article with “10 Tips for Adding Video to Your Digital Marketing Mix”.

As a presentation design company that creates a serious amount of marketing presentations and indeed marketing videos the article really interested me…

Video is something we’re increasingly involved in here at Eyeful and a medium we certainly believe in…

The article is a pretty good read and quite a comprehensive guide as to not only why using video in your marketing mix is a good idea, but also how to structure a bit of a plan around creating it and distributing it after.

As I’m not the plagiarist type, I won’t be copy and pasting the whole 5 pages into this blog! But I will share a high level snapshot of what the tips are…

1. Map the customer journey first
2. Identify how video can enhance the customer journey
3. Set specific goals for your program and videos
4. Create a video promotion rollout plan that meshes with other channel planning and processes
5. Audit your video content and related assets
6. Shine the spotlight on employees and customers
7. Choose your hosting platforms
8. Get your gear and set up your studio
9. Use video behaviours to trigger other messaging
10. Determine your success metrics and monitor results

Needless to say the article goes a lot deeper into these points and if you’re considering using video in your marketing it’s a really insightful place to start.

We take a very similar approach to creating powerful and effective presentations.

We planned this exactly as we would a presentation…

Take our homepage video Eyeful in 90(ish) seconds as an example… this has had over 1000 plays in just a few months…

We planned this video using the same tried and trusted presentation optimisation methodology we apply to all of our customer’s presentations…

-We profiled our audience
-Considered our objectives
-Planned our message and structure accordingly
-Wrote a script
-Storyboarded the visual journey
-Before then creating the video content using little more than PowerPoint

This hard work in planning makes it easy to create a powerful videos…

It’s actually very straight forward to take any presentation and turn it into a video file. This is an obvious course of action if you’ve invested a lot of time, effort and energy into carefully creating an effective presentation in the first place.

But, and I must stress this, it is only an approach worth taking if your presentation really is as good as it can be. There’s little point in turning a horrible mess of bullet points into a video as who would want to watch that!

But if you have created an excellent presentation, one to the standard like Eyeful could create for you, then there really is no point in keeping those strong, powerful messages hidden away on a static PowerPoint when they can be automated to keep delivering your message 24/7…

Other videos we create include landing page messaging, such as A Short Guide To Eyeful’s Training which sits on our main Presentation Training page.

And we also create videos for specific marketing campaigns such as, How To Dodge A Presentation Curveball which was embedded in an email campaign to show how we can support creative agencies as their PowerPoint experts.

Again, we approached the creation of each of these mini movies in the same we would in creating a presentation that gets results…

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If you’d like to find out more about Eyeful could help you with your presentation needs (or taking a successful presentation and turning it into a powerful video), just give us a ring and one of our expert presentation consultants will guide you through the options available…

Right, I’m off to write a script!

What Do Your Visuals Say About You?

Friday, May 6th, 2016 by Matt<

A picture paints a thousand words – OUCH! That cliché caused physical pain as I wrote it, but alas it’s true! And never more so than with business presentations…

Without trying to spoil what Simon discusses in detail with Grant Leboff in his latest venture in front of the Sticky Marketing audience…

Your presentation imagery and visuals are really important – I know, obvious right – but you would be surprised by how many people get this wrong, even when they have good ones at their disposal.

Only this morning I was reviewing a recent Presentation Healthcheck that we’ve performed for a really high-end construction company…

Their presentation suffered from all the usual problems, bullet point overload, no mention of the audience or how they would solve their audience’s problem…

But what they did have in abundance were fantastic professional photographs of the work they’d done – however these great images were hidden away at the back of the presentation, in a tiny and none descript way…

Our advice was of course to make a lot more out of them… but the point is, whether you have your own great images, access to a decent image resource or have a design team itching to make a graphic from scratch… you must consider how your audience is going to perceive what they see…

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Here’s Simon and Grant with the full story…

If this has got you wondering what your presentation’s visuals are saying about you? Why not learn all about Valuable Visuals as part of a full day of Think, Act and Deliver Differently presentation training?

Training Arch

In Valuable Visuals we share the secrets to powerful graphics; from turning data into a visual story, when (and when not) to use infographics and how to make your visuals engage your audience emotionally.

You can find all of our Think, Act & Deliver Differently modules right here…

LEARN HOW TO CREATE COMPELLING PRESENTATION CONTENT THAT KEEPS AUDIENCES INTERESTED

Monday, April 18th, 2016 by Matt<

Have you ever been in that frustrating place where you’ve written your presentation, you know what you want to say, when you want to say it, but now you’re looking at a blank PowerPoint slide with those annoying words “Click to add title” staring back at you getting you more and more stressed? Yeh – me too…

Thankfully Eyeful’s MD Simon Morton has shared his thoughts on the matter with Sticky Marketing’s Grant Leboff in another video interview around Simon’s acclaimed book, the Presentation Lab

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The video is just 3 minutes long, so stick the kettle on and watch the interview while it boils…

Now enjoy your cuppa whilst mulling over Simon’s advice and make some notes on the amazing content that you’re now going to create to keep your audience interested in what you have to say…

If this gets you thinking that you would like to know a whole lot more about how to create effective presentations that get results…

Then check out our full suite of Think, Act & Deliver presentation training modules

TAD Modules Image

These modules won’t just give you a tip or two, neither are they the run-of-the-mill Advanced PowerPoint Training courses that litter the internet.  Think, Act & Deliver will fundamentally change your behaviour and approach to creating presentations at every step of the presentation creation process…

POWERPOINT HACK #1 – ANIMATION PREVIEW BURNS TIME

Friday, April 15th, 2016 by Matt<

There’s no getting away from it, creating good stuff takes time.

I’ve just spent pretty much all day creating a 1-minute video to support our Fast Track Sales Presentation Lab training days…

I wrote the script, recorded and edited the voiceover, selected the clips that worked, filmed and edited new ones before editing it all together…

Without knowing what I was doing and having some time saving tricks up my sleeve, I probably would have spent twice as long creating it!

And it’s the same story for PowerPoint presentations, you need to write what you’re going to say, think about the story, the structure, what messages are going to work and lots of other stuff all before you even start creating your PowerPoint presentation design…

It’s a big job, not to be underestimated.

Our modular presentation training is jam packed full of great presentation theory, as well as a huge amount of tips and techniques that will ultimately not only make your presentations more likely to get you results, they’ll save you a heap of time in the process too…

Check them out here

In the meantime, here’s a quick PowerPoint animation time saving tip from our senior designer Phil…

On first glance this tip might seem like a little thing…but that’s one of the secrets to better productivity.  Combine all the little time saving tricks you can and suddenly you find yourself way more efficient…

THE SIMPLE GUIDE TO CLEANSING COMPLEX PRESENTATIONS

Tuesday, April 12th, 2016 by Matt<

WHAT?
Simon Morton, Eyeful’s illustrious MD and author of the acclaimed The Presentation Lab book, has once again made his regular foray into the video studio of Sticky Marketing’s Grant Leboff.

This time Grant has been quizzing Simon on ways to simplify really complex presentation messages.

HOW?
Simon reveals two great and easy to use techniques from his book that you can apply to your own presentations to make them a whole lot less cluttered and more structured.  They’re techniques that can be applied outside of presentations too – even in blog posts!

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WHY?
To help you!

If you create any kind of PowerPoint presentation design, this interview will give you the advice you need to avoid content clutter and overloaded, confusing and ultimately very dry presentations.

But if you create technical or scientific presentations and struggle to keep slides focused and not stuffed full of dry detail – then this video is an absolute must see…

The very best of luck in cleansing your complex presentations, it’s not the easiest thing to do so we really hope the methods that Simon has shared prove useful…

If you would like to learn the techniques mentioned above in more detail, then check out our CLEARING THE DECKS module from our full suite of Think, Act & Deliver presentation training.

We can teach this module  as part of a Tailored Training course or in any of our Fast Track days…